oh, is there or not, master of the house, good evening, good evening, master of the house, generous evening, good evening, master of the house, why have you been a goat this year, because i am a goat. well

, you see, they want to do something in the village, they are not all that good, first of all, i personally wanted to take a direct part in this, so that next year they would like to walk around all the villages in the same group, even if multiplied, so that this the tradition has taken hold, i am a housewife, respected in the house, do you sweep under me? are you a dirty parakhata, can't you sweep? i'm here,

mistress, oh and mistress, but you wash from the middle, from here and there to the threshold, why the hell are we chasing my head, oh, vasilechka, everything so that i don’t do it, well , i can’t please you, oh, i can’t do anything , washes dishes, pours water, does this, does that, let me show you how to sweep. now it's just, well, we're trying to revive it. in myloradovich's book, it is written that there was a goat, and sometimes there was kobyla, the city of goats. we asked our grandmother about the mare, we had never heard of it anywhere, but myloradovych used to walk around our lands, and 200 years ago he drugged these very people and also tried in...

it turns out, well, masters, don’t be wise, it’s better to prepare a ransom for the goat, give the goat lard, lard so that the goat stands up, there is no lard, the mouse stole it, give the goat barley, we have a handful of money, and a handful of nuts , put it in your pocket, from vitamins, it immediately became easier, right away, what

, get up, okay, goat, got up, got up, oh , got up, goat, i’m going to jump, they will chase you all in gold, our whole family, native ukraine, rejoice, oh, rejoice, earth, son of god. was born, thank you for your greetings, the tradition is being revived, people little by little are coming to life, they are revealing themselves little by little, a new generation, those who were not caught by the soviet authorities, these children are already small, but they are already aware of how their parents celebrate milanka, what they are doing. here

the child will grow up and say: my mother's goat was melanka, and white and fir, this is not from my barn. what village are you from, from cherry, and i'm from kozubiivka, congratulations, two goats are for luck, go-go-go, goat, go-go, i'm bright, go-go, i'm white, go-go, quick, rut , have fun, in all order, in a cheerful way, it will sprout, there is life give birth, where it does not happen, there we lie down , a new virgin, there a tolopa, somewhere around the corner, there the same one, go-go, cat, go-go, gray, go-go,

white me, go-go, quick , oh, it's different, they had fun all over the yard, in a fun way. every day, every hour, every minute we receive a large amount of information. the most anticipated event of the year, what is actually happening at the front, what are the losses of personnel and equipment on the battlefield, how does the international community evaluate our successes, and what is moscow lying about? from the news stream. that rush from nowhere, we single out the most important ones, the world is dusty monitors whether there will be weapons for ukraine and what kind, and what the russian occupiers are whispering about behind the commanders' backs. news, summaries of the week - this is an overview of only important events, important, reliable events, this is analytics, fact-checking, expert comments. about this and much

more in today's issue. about important things, in simple language, available to all viewers. greetings, iryna koval is in the studio, and these are the results of the week. espresso tv channels. news, summaries of the week, every saturday at 21:00 on espresso. kanal espresso and ukrainian pen present a project of their own name with myroslava barchuk. a series of conversations with ukrainian and western intellectuals who analyze and comment on the most relevant social debates. what news will be analyzed by the guests of the project this week, and actually, who will be the guest of the studio? we will find out already this sunday. undoubtedly, the topics will be relevant, the guests - special. proper names with myroslava barchuk. sunday: 17:10 at espresso. i knew there would be a war.

evacuation trains were organized, and these trains went through kyiv to the west, many people went to the carpathians. everyone understood that the carpathians are far away. and the chance of rockets arriving there is very small, that's where we met maria for the first time, but you can't drive here with an ordinary car. a shelter is shelter, shelter from disaster, shelter from genocide, preservation, preservation of oneself in order to preserve the future, preservation of others who, together with you, will rebuild this future. we have to be strong, i tell myself this every day, and so that we can help others.

years from the city of chernihiv, i watch the news, i watch the media, many of my peers are fighting, and i am in fact, i am sitting at home and decided to also go to serve, to help, before that i did not serve in the armed forces of ukraine, training 30 days, plus or minus, then by specialty, also

plus or minus 40 days, depending on who came to whom, i have two sisters, younger, i also want them to live peacefully. and there were no shellings, they did not go down the bomb shelter every time during an alarm, they calmly studied and continued to work, if they come voluntarily, then the motivation is very high. they try 100%, and they already have a desire destroy the enemy, greetings friends , you must be familiar with the feeling of not being able to read because it became harder for you to read during a full-scale invasion, this is a trend who... some have recovered, some have found the strength of inspiration to start

reading books again, some don't, but in the end , conversations about the fact that ukrainians don't read much, and they should read a little more, are still going on, we 'll talk about it again today on the air, it's true or not , how critical the situation is, and definitely an excuse we will have a week for such a conversation reading. which actually started just a few days ago, the ukrainian book institute organized it, and we will talk about the whole task this week, by the way , i am its ambassador, maybe if you are active in social networks, you have seen that very, very many people are fasting photo cards, so greenish, say that we are ambassadors of reading in ukraine and write something about their favorite books, well , that's all the work of the ukrainian institute of books, now we will talk with its head, mrs.

oleksandra koval. mrs. oleksandra, can you hear me? me? yes, i hear you. good day. good afternoon, great. this is the third time that this action or this project is taking place. you can share with us what your expectations are, why you organized this week, what tasks you set for yourself. or in front of ambassadors, in front of readers, what results are you waiting for? eh, actions to promote reading like our national reading week, that is, focused in time, some kind of increased, increased attention to reading books, is happening in many countries, in particular in in the netherlands, germany, france, poland, and we... we decided that something similar should be introduced in ukraine as well, it's just that time

, that week, when we expect the entire book-reading community to pay attention to them , and to remind yourself, your children and loved ones that reading is not only useful, but also pleasant. about the fact that books can be bought, given as gifts, that books help to survive difficult times, and here is the week of reading, it is aimed at this, although now in ukraine we see an increase in the number of daily readers, that is, those who read every day, from eight to 17% in three years, this is... a very strong growth, we still do not understand the reason for it, but the total

number of readers has practically not changed, and more than half of the respondents, it was we who conducted the survey, or rather, not us , and the sociological company, it was a representative sample, more than half of the respondents still say that... there is either no need to read, or time to read, or there is something else, and now what is necessary is necessary, if we do not we will be able to convince those people for whom reading is not important and they have no intention of doing so do, then at least we can those people who read once a month, once... once a quarter or once a year, we can somehow encourage them,

motivate them to read more actively and more often, and this is precisely the activities of our national reading week, and in particular this wave raised by the ambassadors, it seems to me that it will make someone think, we deliberately invited people to be ambassadors, mostly not those... who are specifically associated with books, that is , not authors, not publishers, but these were mostly people from the field, from other spheres of culture. musicians, artists, also many journalists, well, as we follow, the wave is very powerful, that is, it seems to me that we are achieving our result and attracting people, not those for whom the book is the most important thing in life. mrs. oleksandr, you know, i noticed that in general

, with the beginning of the full-scale invasion, interest in culture increased, just like... in history, we can see just a kind of surge in the popularity of historical youtube channels and bloggers and interest in culture and in particular it seems to me that these are very good processes, so probably related to the fact that we finally began to very, very actively study our past and present, to understand who we are, to want to understand who we are, but the number of scandals has also increased in us, because people are interested, people are starting to discuss it, we have seen literary ones in particular . there are always discussions about dialogs with good russians, whether it is worth it or not, there were also situations with yuriy andruhovich, with andriy kurkov, recently there was also a scandal with sergey zhadanov and a music video, and you know, i have heard a lot of such feedback of my acquaintances, that many people were forced by these scandals to really

pay attention to these authors, because someone was driving there with a taxi driver, the taxi driver did not know who the thief was, only now he found out, and even showed interest in buying some book, as from your point of view, here are these scandals that are being discussed, can they somehow affect the popularization of reading or not? eh, but i think that every mention of books, about their authors, regardless of whether it is a positive or negative context, it gives a surge of interest, or? these people who saw the scandalous video of zhadana, whether after reading his book they will at least understand something for themselves, or whether it will leave them as they read it, it's hard to say, but let's arrange more of such outrageous things, and it always helps, and

by the way... can you tell which books may have become more popular during these two years of a full-scale invasion, because i heard that the tiger hunters are mentioned very often, that they say that even more attention was paid to the tiger hunters than before, because the plot is also interesting and resonates with our current events , by the way, mykola... you also have a v the center of attention this week is reading, it should be 130 years old in december, what do you think, what type of literature, well, right now, maybe it is the most popular according to the indicators, or do ukrainians need it the most, could it be some kind of adventure? er, look, that's a very good question, and

it takes a bit of time to answer it. on my feelings, well, i certainly have them, but they can be very wrong, because in order to determine these reading trends, these reading hobbies, which started to read more, which less, we would need actual data here, it is almost impossible to collect them from our market, what we managed to survey... recently several large and several small bookstores, well, it gives a kind of picture, but it is very fragmentary, and, for example, with regard to classics and historical literature, publishers , who publish classics and historical literature,

say that yes, interest in classics is increasing, well, but... it also depends on which editions, and it's not just to which surnames, but to which type of editions, for example, the series is extremely popular , published by vikhola publishing house, in paperback, non-canonical classics, as this series seems to be called, there is already interest in some more expensive editions. maybe a little smaller, or i don't know about it, or the publishers don't report it , uh, the bookstores say that tigrolovy is somehow there... came out on top, but that too, maybe situationally, it's a beautiful novel , which, of course, is worth reading

, worth knowing, like all the classics, by the way, you know why we chose the slogan to be ours for this week of reading, precisely because of the classics, first of all, the classics of our ukrainian in ukraine they know little, abroad they know it less and less, there even often in these international discussions on the topic of culture the question arises, if you ukrainians say that you have such a powerful culture that you have no other culture than russia, then where your classics, why are they not in our libraries, this is also a completely separate thing that would be worth talking about, but maybe... not now, but in relation to what was chosen, that means being your own, it means being with the classics, that is to know them,

to read them, to understand them, to understand that all modern literature had its origins, that it did not suddenly appeared out of nowhere, uh, what , under us is a powerful layer, actually the classics, uh, of the 20s and 30s of the last century and our this shot revival and our sixties, and if you dive even deeper into the century, then of course , that these are also not fully read, shevchenko, franko, lesya, ukrainka, kotsubynskyi, kotlyarevskyi and so on, there are many, many of them, and therefore... to read the classics, to understand the classics is to be your own here in yourself, on your own land, but then this slogan in our country somehow expanded its meaning to the point that

people of the east, west of ukraine, north and south, they too should be their own, thanks to reading good books, modern ukrainian literature, ukrainian translations. our diaspora and every wave should also be more our own, including the last uh, our emigrants, i hope that they will return as temporary emigrants, but they too need to be thought about, how to bring ukrainian books closer to them. these are the meanings we put into this slogan this week as well. reading, and i hope that with each such action we are in some way towards it we approach to be our own, to support

our own and not to harm ourselves. mrs. oleksandra, in general, i'm sorry, i got a little sick, but in general, one of the functions of the ukrainian institute of books, popularization, and so you write that we want it to be a daily habit. reading , how exactly to formulate it, therefore form it, because many people say that they don’t have time there, they would like to read, they want to read, but they come from work, tired, gadgets, you climb into tiktok, into instagram, in facebook, and it's all you drags on, and from your point of view, how do people who like to read, well, do something with themselves to still find this time, because many people complain about... lack of time, oh, you know, i am of course, i have an answer, but you won't like it, like those people who say that they don't have time, for this

you should just close the messengers for at least half an hour, and then immediately these half hours are freed and you can read, in principle , a logical answer , really cynical sounds, i see people just, this is where i am now at the fair, kyiv book weekend, where , by the way, i invite everyone, it’s very interesting here, there are many books, i see visitors walking around, staring into their phones, thousands of interesting, relevant, very cool books around them, no, they are in messengers, well, but well, let's not criticize human habits, but you asked what to do to find 30 minutes of time, i answer, but you know, if you find 30 minutes of time to read a day, 30 minutes, then in a year you can read up to 50 books. i

agree with you, really, i still do when i am i'm trying to force myself to quit messengers and not to get into my phone all the time, i just found a way out, i take my phone to another room and then i'm too lazy to go look for it, then i can sit and quietly read the book i like for a little while, also a good way out, well, but in fact, you can develop this habit only from childhood. this is exactly the way they go everywhere in the world, just there from the first days of a child’s stay at school, they are instilled with this and that skill, reading 20 minutes a day, and there is no such day in the american school, so that an american elementary school child does not read 20 minutes a day, that's all,

and it's very simple. the recipe, then , you know, a lot is being written and talked about pizza now, this is a study of competence in reading, there is mathematics and so on, well, it is actually low competence in reading of our schoolchildren, it is precisely because they do not have the skill reading and analysis of large volumes of texts and various. for our research, and the research that tells the audience, maybe, who may not have read about it at all about the competencies there in different subjects of our students, and in particular they came to the conclusion that our schoolchildren do not read so little as they do not understand the meaning of what they read, i understand correctly why this happens in general, it is correct, there they do not examine the amount of reading, but there they actually examine

the ability 15 . a year-old student can understand and interpret the text that is given as a test task, but this is not taught, accordingly , there is no such thing, er, well, we need to say a lot more about this, the results of this study were bad, quite bad, back in the 18th year, but since then the ministry of education has not drawn, i think, any conclusions. and no steps, we have to cooperate within the framework of the strategy for the development of reading, which we have approved by a government decree, we have to cooperate with the ministry of education and science, i hope that somewhere soon there will be a good discussion about what to change in our school so that these competencies have grown you know,

i also remember my lessons at school. and also at the university, at the faculty of journalism, we studied ukrainian literature and foreign literature quite widely, and especially at school, i remember that it was not necessary to analyze the work, but to praise the work, to say that the writer is wonderful and to pass on the textbook, so i am not surprised by these results, i still hope that something will change, but in general, we still have this this discussion, if you remember this one, these constant scandals with... dmytro feliksov with the owner of a very fashionable bookstore with beautiful furniture, he has ambitions to create the most popular chain of bookstores that will simply turn our book market upside down, everyone laughs at him about this dmytro feliksov, but he still stands his ground , we will definitely follow him, but it all started, well, before the opening of his bookstore and from the fact that his friend, a marketer in mr.

deriv said that ukrainians don't read much, and in general it's a nightmare, a nightmare and for some time there were sociological studies, yes, which pointed out, which interpreted, or rather many people, as well, as a betrayal, that ukrainians don't read much, maybe the phrase itself reads little, she is kind of naive, probably that this is a more difficult question, but all the same, do you think we have this problem with, well, not the choice of this read. isn't it all bad after all? of course, ukrainians read less than we, that is, ukrainians, read less than many of our neighbors, certainly than the british, americans, germans, french, and so on. there are, of course, those who read even less than us, but...