creating personal brands is not exactly the same thing. okay, we all remember the already legendary tweet of the ministry of defense that, dear journalists, this is not true, well, the legend is real, well, that is what it says about communication, and well, i can confidently say that our communication has failed on all issues and... and to be honest, the resignation of zaluzhnoy is not even the biggest failure, because the mobilization failed, the mobilization communication failed, the campaign failed, and what's more, i tried to understand in private conversations who was behind it should correspond , well, just theoretically, yes, mobilization is important, important history, the most important, the question of the existence of ukraine or its non-existence, who is responsible, the parliament says, no, like, it is not ours, we will adopt the law there this

everything, yes, we say: well, we have some, well, we have some media there, and we conduct some kind of communication there, but everything else is not up to us, we have our own media, but the state security service says that this not ours, suhaputka at the time, who is responsible for tcc and sp, says that we don't have that opportunities, yes, we have children to act within the limits and in the manner defined by the law, the cabinet of ministers says, blame us, if we didn't have it. of such a task and as a result zero, well, simply zero, well, my opinion is that it seems that we once had the ministry of information policy there, now it is a part, the ministry of culture of information policy, so first of all, there is not even a minister there, if i am not mistaken , there are only acting officials there, secondly, they simply do not think about information policy, today a message came out from them that a meeting was held on which was researching a new typeface that has...

culture and information policy, it seems that it does not deal with information policy, and maybe this decision will be the beginning of unpopular decisions on the part of the authorities, we have been saying all along that it is very difficult for the president to decide on unpopular decisions , he is addicted to sociology, when he sees that the majority of people do not support some decisions, it is very difficult for him to follow them, but there is a decision to resign. about 70% of volodymyr zelenskyi's compatriots supported him i went to him because i believed that it was correct, it can be like this with many other unpopular decisions, of course the rating of the president will decrease, his political capital will be destroyed, but he will make those decisions that the state needs, this can be the case in ukraine anything can be anything, we really have anything that does not violate the laws of physics in ukraine can be, do i believe it, no, i don't believe it, for what reasons, with that... if, well, you , you are absolutely, well,

100% correct in saying, you looked at him, well the president looked at sociology, or rather his entourage looked at sociology, and made an unpopular decision, but it made it precisely because there were even more unpleasant things in sociology, namely the potential presidential rating of zaluzhny, which once again, you rightly emphasize that never once spoke about politics, never once, even thought... he didn't seem to think that he would be involved in politics or see himself in politics in the future. in principle , how do you think the situation around the law on mobilization will continue, or at all how important is the law, maybe the mobilization process is important, and not the law, because we all the time say the law, as if we do not have legislation on civil mobilization, it is like that, and we, well, we return to the question of information policy, yes , because we are talking about the law and we are talking about individual

ideas of people's deputies, which are not even included in this law, yes, precisely because the society does not know anything, does not know what to talk about, so we have legislation on mobilization, so it is not perfect, we have legislation as of now, well, in fact , there is neither a whip nor a gingerbread man, the new draft law, if it is adopted in the form in which it... began to be discussed, well , a little, well, not a little, well, it is quite serious to solve this story, but not by 100% that is, we will still whip a gingerbread man, but - the whip will, it seems, be made of something similar to a gingerbread man, exactly, the gingerbread man will smell suspiciously like a whip, because on the one hand we have to prescribe a... privileges and guarantees for

those who will go to war, on all occasions when they're healthy when they're wounded, what happens to their families if they don't die, how long they serve and everything else, it should have been gingerbread. on the other hand there should have been a whip, this is a tough story for those who evade the army after receiving a summons, or there, well, or if he has to come to the iskumat there, yes, as a result of this story of whips, it is constantly softened , because politically , politically, the parliament does not want to make difficult decisions, in this matter the parliament, the issue with pryanyk has not yet been resolved, because there is neither terms, how long a person will serve , nor is there any understanding of what will happen when he will be... well , a veteran, yes, the ministry of veterans is good that the minister was fired, but this is only the beginning of the journey, after, well, after the minister, whom yulia leputino, who recently dismissed , there are remnants of the collision, that is, there, and why , by the way, how did this happen, ah, because no one

understands the reasons for this resignation, you can explain it, easily, the reasons for this resignation are global dissatisfaction as a veteran community. which was publicly expressed by of the public council under the ministry of veterans , who demanded the release of the mothers of the dead who cannot bury their children, because they were promised month after month that there would be a national military memorial cemetery, and there is none, there is none, all deadlines have expired, and the desire many mothers have their children at home, they cannot bury him, and on the other hand, this is the dissatisfaction of other members of the cabinet of ministers, because they are tasked with tasks that should have been... performed by the ministry of veterans affairs, i.e. in addition to his own work, falls from above, and this dissatisfaction, which began to come out publicly, again in social networks, it began to hit the rating, and it became clear that something

must be changed, because there will be a disaster, that is veterans, that is potentially a huge protest electorate, huge and passionate, so to speak, of course. because these are people who were ready to give their lives, many did, and of course, if they think that society and the state do not reciprocate, then this there will be a core of the protest electorate in the future, if you talk about society as such, the protest electorate, about the lines of division, you will be afraid of the division in society, between those who fought and those who did not fight, between those who were... who were not the war touched, between those who stayed at home during the war and those who moved to other regions, between those who stayed in ukraine and moved abroad, between those who helped ukraine abroad and those who killed it, and then pere returned between those who decided

to return and those who decided not to return after the war, between those who decided to stay after the war and between those who left. i have already found everything. and the answer will be very short: if we win, if we... win, it won't matter, we will be euphoric from victory, but we will rebuild together, victory, it fixes everything, if we lose, we each other 'eat, and not just on the list you say, we'll eat each other for every possible reason, because it's now, well, it's for conventionally for civil society, that's all there war veterans, they are plus or minus the same, yes, that is, the same. such a pixel-type spot, yes, and we remember history perfectly, for example, in the 16th, 17th, 18th years, when veterans began to unite in organizations, began to bite each other, what are you doing wrong fought, and you fought, but not there, your

hot point was not hot enough, it was only lukewarm, and well, it will be very unpleasant, you can work with this too, you need to work with it, but society... logically, it is not so traumatized , so we choose not between in case ukraine does not receive one hundred percent victory, that is, what society will perceive as a 100% victory, well , what should society perceive as a 100% victory, this is also a good question, in this case, society, judging by the polls that i have seen, considers it to be a hundred percent victory exit to the borders of 1991, this is a technical victory that can be realized in the foreseeable future, once again everything is realized in ukraine. anything that doesn't violate the laws of physics, will it happen next, well , in the near future with those, well, with what we have now, no, it's definitely not in the near future will happen, but in our country, my logic is absolutely simple, and people really don’t want

to think about it, in fact, in our country, if we go to the borders of 1991 and defeat russia, russia will be humiliated, then this means that russia will accumulate strength from... will go to attack us, because they will have revanchist attitudes, if we do not go to the borders of 1991, we will fix somewhere, along which tracks, then this means that the war will simply continue after that, because ... we do not recognize, we do not recognize that some lands belong to russia, no, we will a pause in the war and we will try to win it back, and russia, or russia may attack first, because, well , ukraine will have control over a part of the territory that russia will consider its own, in any case, or in that case, or in another way, and where is the way out absolutely, do you have to offer a way out or tell people that there is no way out, and what and where, and where is the way out, the point here is not that here... is there a way out or not, that is a fact, well , that is, it can be perceived, it can not be perceived, you cannot find a way out of the facts,

you can find a way out of the mousetrap, our the mousetrap is our history, the history of europe , well, at least in this case of eastern europe, so the only way out is this, it's the collapse of russia, if it didn't sound fantastic now, well, it's a way out for, let's say, which we can't create by our own efforts, we can help him, we can't create him, we can't uh... it's not in our power, yes, that is, we can throw this part off the table, and there, or not throw it, it's our decision, we, we we can reach for this cup, but we can only disintegrate russia to help and try to do everything to speed it up, but it is a matter of pushing an ice floe, huge in some north sea, and hoping that our efforts will sooner or later be enough to crack it na na na ashes, well... in any case, we are talking about some kind of foreseeable future, we have to tell people: well, you have 25

years to wait for the collapse of russia or 10 years for the departure of putin and hope that the new will putin be better than the previous one? no, i'm talking about that we have a new reality. the new reality is that there are many countries, and you can count them much better than i can, that have been living at war for years, decades, we will be one of them, judging by everything, well, we have been at war for 10 years, it will be soon. well, for 10 years we have been living in a war, well, out of these 10 years, there were eight years of low-intensity war, what kind of war are we talking about, now there are two years of high-intensity war, how long can a purely technical high-intensity war continue in order to it was enough for her in ukraine of human material, well, purely mathematically, purely mathematically, for another five years without much effort, both from the side of ukraine and from the outside. russia, russia has much more human resources, i am talking now only about ukraine, about ukraine, right? that is

, a high-intensity war with missile attacks , drone strikes, the destruction of infrastructure, the death of a large number of people at the front , may continue for another 5 years, maybe five, maybe 10, well, of high intensity, you understand, not the conflict that was eight years, and the conflict that has been going on for two years is different conflicts, i understand absolutely exactly how different conflicts are, because i remember very well how... when we came to the front with a volunteer, we had people with real well, the military said with such heightened emotionality that listen, we have to be careful here, here literally, well, on this section of the front, on this section of the front, literally there a week ago we had 200, so we have to be more careful, yes, that is, now, well , it's clear, yes, and i'm just talking about the fact that ukraine... can fight for a long time, realistically long, well, really long, but here

all resources come to the fore, including psychological ones, i would really like to touch on the story with the appointments of the commander of the tro, because i served in the tro, and here it is also such a story, it is also about communication, and about logic, and just about emotionality, yes, that is, in ukraine in 2019 there were more than... than 100 generals, how many there are now i don’t know, but i don’t think, to be honest, that the order has changed a lot, and in tro there were many completely different people, there were many former members of the maidan, there were people who served with me people who were still, well, absolutely not that they were still children at the time when the maidan took place, but it is a story with... the appointment of a person who, one way or another, was on the maidan from the other side, where

february 2024, yes, that is, it is the 10th anniversary plus or minus of the heaviest battles on the maidan, it looks like such that simply, well, no one thought how society would react, simply no one asked themselves this question, maybe just no one took this fact into account, it was due to what they had specially read and done, they could just no, it's 100% custom. no one calculated, this, this is a mistake, this is a mistake, and this mistake demonstrates that this question, it seems, did not even come to mind, but just, well, it did not come. and with tro, well, in general, tro is such a misfortune, an unloved child in the armed forces, and a lot happened to her, but i know for sure that, well, for many people, this story demotivated them, i already talked to the boys today, and there is demotivation and and and this is

important, damn it, because it is about the will of this and the military and... to victory, this is another a small drop, another small feather like that, yes, but they form kilograms, and kilograms make tons, yes, which ones, which psychologically oppress, if it was possible, well, if this is not the only general left, yes , if this is not a super genius of conducting military operations, if there were other options, well, but this person serves in the armed forces all the time, all without question, i'm not talking about... i'm not talking about the military unit, a very large number people who are or were commanders, generals, yes, during the maidan, or were physically not on the maidan party, or simply because of their political reasons, they did not support the maidan and were against it, and i am talking about the fact that society

has not closed this wound, the maidan wound, it has not closed, there is no such feeling that we... closed this history, and now it was gone, it’s already a scar, yes, and that’s because it continues, the maidan grew into the occupation of crimea, the maidan turned into a war in the donbass, in the ato, then in the oos, and now in full scale, and this there is pain, there is no such thing as there, former veterans of various wars there, there they can there in 10 years there after it to meet each other there, patting each other on the shoulders and saying, well... you remember how we saw you there, and you remember how we saw you there, yes, and this, this is a closed story for them, this is reversed the page , the page of the maidan cannot be turned over in our country, why, because it would seem that these wars were somehow intended to show everyone and those who were on one side of the barricade, on the other, that the danger is common, there is no short answer to this, yes, it is a complete complex, this and what we all

together, as a whole society, could not do. to leave the square in some new, calm reality political and somewhere to calmly chew over this whole story and just order the guilty there somehow, i don’t know, anything, yes, it didn’t happen , secondly, what is wrong with her society and the former maidan residents , if you interview them, i am sure that they will say that justice has not been done, that these people who supported the anti-maidan, who organized the anti-maidan. yes, most of them have either fled or simply remain in ukraine, nothing happens to her, well , nothing happened to her, and changes in the country, well, gennady kerenitsa was simply re-elected as mayor kharkov, even in a half-dead state, yes , yes, why didn't he sing, he seems like the last time he was chosen, he already seems to be dead, i don't remember, honestly, well, how did we choose him at the moment, he was

as if alive, and i wouldn't be sure, to be honest, ukraine, well, well, the land of wonder. and all this and the absence of any radical changes, well, that is, society expects some radical changes after the revolution, yes, it is not a fact that it really wants them, by the way, it expects them, but there is no clear understanding of what it is they who want to see, uh, and all this leads to the fact that we did not put an end to the revolution, but we did not put an end to it, with the orange revolution it was much easier, in reality, well, society wanted to... which supported the orange revolution , they wanted to have fair elections, to have fair elections , they took place, and people forgot about it, they really forgot, and this pain continues, it really continues to this day, well, it is also possible to some extent a dividing line, but to me it seemed that she had somehow healed just during the war, that people who did not understand what the maidan is and

why the maidanites want an independent ukraine there, understood the danger from russia, no, there is no such thing, and if... you were right, then we would not have seen such a reaction to the appointment of the general as commander of thero today, well, it would simply be a line in his biography, well, you understand that how it changed in the attitude of people towards russia, when senator john mccain came and spoke on the maidan, then we are at the council of the maidan decided literally during this performance almost that i have to speak on the maidan stage and appeal. to the russians who adhere to, well , democratic views, with words of support there that we want such a democratic process in russia, we believed that we did not have the speech of the united states senator, our supporter. oppose ourselves to the democratic society in russia, which we do not oppose, on the contrary, we want to renew this entire space together, now the mood of the people is completely different, people absolutely do not want

to renew something there in russia and also to show it specifically, they do not even have such thoughts at all who is not there, no, well, i don't completely agree, and people want to update a lot in russia, for example, i don't know how to update the design of the streets of belgorod there, but relatively speaking, so that there are a little less houses. there was, ah, and a little more ruins, well, that, that's true, ah, but we, still, i don't agree that people draw parallels like that, for a lot of people, at least, with whom i talked, for them the maidan is separate, the war is separate, and well, you can conduct social research, i have not seen such a thing, but, well, but i just don’t i see people... putting in a well clear logical chain between this, it may be strange to me, it may not be strange to me, but i, i 've heard it and seen communication with my own eyes,

really with my own eyes, well that is, you think that this is also a part of communication, yuriy, the truth is, absolutely, everything is now, now everything is communication, diplomacy is communication, mobilization is communication, new appointments are communication, and its level, well, i would call it. tragically, the ambassadors of the group of seven countries communicate, they meet with ukrainian journalists and ask them what you have freedom of speech there, they meet with the head of the security service of ukraine and ask him, what do you have there with freedom of speech, and by and large this should be done by the ukrainian authorities, not the leaders of the largest democracies in the world, there representatives in our country ? well, in fact, in my opinion, now society is in... depression, you can call it by other terms, but in my opinion, ukrainian society is now depressed, although the winter of 23-24 is better than the winter of 22-23 ,

true care, but we are not talking about the radio, but about the emotional state, we're talking about the emotional state, the emotional state is very low, and i think a lot of people are waiting for something that, again, will affect their emotions and maybe not even be very rational, so, for example, some kind of story, in which the government comes out and says: listen, the war is dragging on , the war will be long, the war will be very difficult, this is a fact, yes, we, we see all this, during this time we will make changes inside the country, real changes, yes, that is no, who is preventing judicial reform, well, no one does not interfere, yes, that is, who is now interfering with the reform of the prosecutor's office there, yes , there is some kind of purge, but no one is interfering, who is interfering? to rewrite the entire story regarding the pressure on business from scratch not in manual mode, as it happened there after the arrest of azp, or in some other way or not in manual mode, put it

on the manual brake, no, make it so that the business is comfortable to work and pay taxes in ukraine, and very, very many of these, well , very many of these reforms that could be done right now, and i am sure that significant part of society, she would be involved in this story. when we say: okay, we will fight the external enemy at the same time and at the same time try to find a resource within ourselves so that we demand less from our partners, yes, do something, change something, so that everyone can see that we are fighting for this, for this this, yes, for a chance to change for the light at the end of the tunnel, and also, by the way, to the previous thesis about whether the wounds have healed after the maidan, remember the recent story with the berkuts in the dnipro, well..." she is very demonstrative, well, these wounds hurt and everyone hurts, and it turns out that even now people adhere to different views on how everything should develop, absolutely, and moreover, well,

in my unit, for example, there were very different people, that's right are very different, and we simply did not bring it up by tacit agreement, but i am sure that none of them paid attention to this issue specifically, that is..." well, i would not refuse to fight alongside someone else , yes, because we are all fighting against the same enemy, and that that's right, but when this wound is already like that, it hasn't healed, but it's a little bit delayed, but when they stick such a red-hot needle into it, the pain arises again, and it all rises again, and again and again and again last a very long time, and this can be helped, well, in my opinion, only some global idea can help this, which will again... unite everyone, an internal idea, not only an external one, externally everything is clear, we need to win the war. well, in any case , summing up our conversation with you, we can say that we all the time there encounter a problem

precisely in the communication of the state and society at various levels, and it must be said that it is observed, as in the foreign office, that we lose a lot, because we cannot build proper communication with our allies, it is already visible , because again , after all these stories with the ambassadors, which i reminded you about, this is not the right communication when it happens like that, and of course it happens on the inner circuit, this is what we have been talking about the story all this hour with consequences of resignation. especially the commander of the armed forces and the entire military leadership, which was not properly communicated and increased this depression of many people, this is also a vivid example. thank you yuriy, yuriy khudimenko, a war veteran, head of the association of the ukrainian dreaming association, was on our air. thank you for your participation, thank you, dear viewers, peace wins, good luck. there are

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it's about politics, about the world, i'm maria gurska, journalist of the ukrainian tv channel espresso and editor-in-chief of the online magazine. i am pavel koval, a professor at the institute of political studies of poland of the academy of sciences and a member of the polish diet. and also the head of the foreign affairs committee of the polish sejm, who, in addition, is responsible for the reconstruction of ukraine on the part of poland. as always, we analyze the main events of this week. the last few days turned out to be rich in the statements of polish president andrzej duda about ukraine, which everyone discussed. let's be frank.