will try to occupy new ukrainian territories, this, in my opinion, is an absolutely obvious and understandable scenario at the moment. we have to counteract this through not only diplomatic maneuvers. we have to counteract this through the consolidation of ukrainian society. we have noticeable problems with demonstrating the consolidation and stability of ukrainian society. and that is why we must do everything to show the world that ukraine, even after 800 days of a large-scale invasion, even after suffering gigantic losses, infrastructure, of energy, very significant human losses, it continues to preserve itself as a state, it continues to function normally and will continue to function normally, this is our main concern today. moment goal: it is impossible to carry out

negotiations exclusively through statements. we must create the prerequisites so that, if we want volodymyr zelenskyi's peace formula to be actually effective, we must do everything to ensure that it works and is understandable to our citizens. i'm not sure, i'm not sure that at least... half of our people know these 10 points citizens, well, the issue here is not that our citizens know, the main thing is that our partners also know and understand, i don't agree with you, because we either say that there is nothing about ukraine without ukraine, and then we have you see, i think you will agree with me on this, after the revolution of dignity , the citizens of ukraine have the right to understand. and

to know what is happening to them and in what way, well, you see that they generate shi avatars and try to communicate with society thanks to artificial intelligence, well , that is, if the authorities, sorry, do not have enough urban people, then they are already trying to use artificial intelligence, and it seems to me that without urban people, artificial intelligence is also generally poorly used, well, how do you feel about the fact that the government is... you understand communications very well, like the government communicates with society, that's what the ministry of foreign affairs did, it recently launched this shi avatar, well, that is, how appropriate it is in general in the current conditions, i joked on this topic that there is an artificial head of the staff of the verkhovna rada, who has already been accused by the european parliament of because it directs the work of the parliament, and it is probably the only effective artificial one. without an application

, the intelligence that exists in the ukrainian government is effective from the point of view of the government, i don't quite understand, well, i do, as far as i can understand, the idea with artificial intelligence, it was connected with the fact that it was necessary to stop the scandal around the restriction consular services for male citizens of ukraine aged 18 to 60, but if i were asked about spin doctoring, i would still give others. council, well, for example, well, the idea of ​​10 ambassadors who er have to be in africa, where they are, it's a first, it can be played for a very long time. the next thing is to talk about the opening of new consulates in europe, because millions of our citizens are in europe, and they have problems with consular service, including women who are not on military registration. further,

the search for new partners and new forms, the construction of new checkpoints on the border, well, there are actually a lot of problems on which you can play informationally, you just need to have political will and political opportunities, and not close all opportunities at one well-known address in kyiv. the question is that when you play in a sandbox. and you are going to scoop up all the sand, then forgive me, there is a very high probability that together with the sand you will also collect dog poop, i apologize, it’s okay, i hope that our viewers, tv viewers, calmly accept such analogies, also mr. yevgeny, one piece of information, which was voiced by mr. skibitsky in an interview for ze economist, which in the end turned out not to be an interview, but... a whole text

about the fact that russia has a destabilization plan of ukraine, which contains three factors: military, disinformation and international isolation, when, well, we are talking about the fact that russia... will try to destabilize or create international isolation for ukraine, what can ukraine oppose to this? ukraine should counter this with joint actions with our partners. i will give you a simple example: our crisis in relations with poland only recently ended, because polish farmers finally unblocked the border. i've been following this closely ... in a few months anything has happened, but there was no joint polish-ukrainian action in poland in order to explain what was happening to our polish partners, similarly, we had to hold an action in romania, because we are excited, ah, romania

is building an autobahn to ukraine, this autobahn was built only during the time of ceausescu, it's just that no one in ukraine knows about it, that's the thing, it's... in general, our problem, we don't know much about our neighbors, i'll say more, we know practically nothing about our neighbors, and accordingly we have a lot of gaps, in which russia skillfully plays, because russia has the capabilities this, i happened to read today in one telegram channel of the russian mardadel that there is an institute that is private, as it were, but you know the details. with a high-intelligence background, who is engaged in the study of culture and sports in the post-soviet space, what do you think they do it for, just like that, do they lack their athletes or something? no, these are all elements of soft power that work effectively, that

can help deliver results, and accordingly, it creates serious problems for us today if we don't offer. our own ideas of dismantling russia, if we do not talk about the fact that we need to create a proper narrative of the baltic black sea region with the countries of this region, if we do not say that we are waging a war for independence, and this is an anti-colonial war, we will not reach many , and then, scheduled for june... the meeting, it will just be a pleasant time spent in switzerland, but will not achieve the necessary result there. thank you, mr. yevgeny, for the conversation, it was yevhen magda, executive director of the world institute politicians friends, i remind you that we work

live on the tv channel, as well as on our youtube and facebook platforms. for those who are currently watching us on youtube. we continue the survey there and ask you about this, is artificial intelligence necessary in communication? government yes no it's pretty simple on youtube we also have this poll on tv if you think artificial intelligence is needed in government communications 0800 211 381 no 0800 211 382 all calls to these numbers are free vote now we will see interim results of the survey, in the first part of our program, 13% say yes, and 80. 7% no, her discounts represent coco may discounts on valeriana bulgarian pills 10% in pharmacies plantain bam and savings.

vasyl zima's big broadcast. this is the great ether, my name is vasyl zima, and we are starting two hours of air time. two hours of your time, we will discuss many important topics with you today, two hours to learn about the war, right now we will talk more about the war, serhiy zgurets with us and what the world is doing now about what happened in the world, yuriy fizar will talk in more detail, yuriy, good evening, please, you have the floor, two hours to keep up with economic news, time to talk about money during the war, oleksandr morchuvka is with us , oleksandr, congratulations, please, and sports news, a review of sports events from yevhen pastukhov, two hours in the company of your favorite presenters, thank you very much elina chechenna. information about the news of the presenters' culture, which has become familiar to many. natalka didenko is ready to tell us about the weather on the day i will come, as well as distinguished guests of the studio. andriy parubiy, people's deputy of ukraine, was also the chairman of the verkhovna rada of ukraine. events of the day in two hours. vasyl zima's big broadcast, a project for smart and

caring people. espresso in the evening. events events that are happening right now and affect our lives, of course, the news feed reports about them, but it is not enough to know what is happening, it is necessary to understand. antin borkovskii and... invited experts soberly assess the events, analyze them, modeling our future. every saturday at 1:10 p.m. with a repeat of fr 22:00. studio zahid with anton borkovsky at espresso. verdict with serhii rudenko, now in a new two-hour format. even more analytics, even more important topics, even more top guests: foreign experts, inclusion from abroad about ukraine, the world, the front, society'. and feedback, you can express your opinion on the bad day with the help of a phone survey, turn on and

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greetings friends, the second part of the verdict program is live on the espresso tv channel, today. just like every friday, we have a journalism club, and today we will talk about the following. media chaos in information policy. the scandalous mp bezugla continues to attack public affairs. will the independent broadcaster be forced to withdraw from the single telethon? journalists return to the parliament. zmi representatives will be given access to the verkhovna rada again, but with... restrictions, why are they not resuming broadcasts of plenary sessions. artificial intelligence service in

the ministry of foreign affairs. consular information for the media is now commented by a virtual spokeswoman. will have confidence digital official? we talk about this and other things for the next 45 minutes. but before we start our big conversation with my colleagues, i suggest you take a survey. friends, today we ask you about whether artificial intelligence is needed in government communications, so yes, no, everything is quite simple on youtube, or your own version of the answer, please write in the comments, if you watch us on tv, pick up your smartphone or phone and vote if you think artificial intelligence is needed in government communications (0800-211-381), no 0800-211 382, ​​all calls to these numbers are free, vote, at the end of the program we will pick up. the results of this vote, i want to introduce today's guests of our studio, these are my colleagues, olga musafirova,

correspondent of the new newspaper europe in ukraine, maryna danylyuk yermalayeva, journalist, political observer, media consultant and author and host of the bisyky and centornet youtube channels, oleksiy mustafin, historian publicist and media manager, ladies and gentlemen, i welcome you, thank you for joining us today to ours ether, thank you very much, congratulations, so, so, since we are asking our tv viewers what they think about this artificial intelligence in government communications, let's exchange opinions in the format of a blitz poll, is this kind of artificial intelligence needed in government communications, of course , you can joke about when there is no ordinary intelligence, artificial intelligence is used, and organize about it, so let's ... exchange opinions, what do you think about it, let's start with olga musafirova. well, sergey

you practically intercepted my thought, i wanted to say exactly that and say that, well, actually, intelligence will never be, even if it is artificial, there will be. thank you, oleksiy, well,... you know, artificial intelligence, that is why it is called artificial, that it cannot work without its natural human intelligence, it does not solve anything by itself and... and the emergence of the use of artificial intelligence, especially when it is presented as almost the main feature, it shows precisely that the people who are engaged in it do not really understand how artificial intelligence functions, on the one hand, with on the other hand, it seems to me that this testimony shows that people do not fully understand

what communication is, communication is primarily about compassion and trust. artificially will never inspire trust and will never be able to inspire sympathy, that's why it seems to me that it's called nevkanya feeds. thank you oleksiy. maryna, how do you feel about the new spokeswoman of the ministry of foreign affairs, because actually, our question is whether artificial intelligence is needed in the government's communications, in fact, we moved away from this. marina, well, to be honest, it is much more pleasant to listen to and look at her than at a number of active servants of the people? very short, but very precise. thank you, maryna, and, ladies and gentlemen, because during the last week there

was a lot of talk and a lot of comments about the situation surrounding the public sector. the whole discussion, a political torpedo, maryana bezugla is already torpedoing the public and almost nothing, she mentions the public there, but literally as soon as she called the public to leave the telethon, she turned to the broadcaster, pointing out the inefficiency and unreasonableness of the expenses, for her words, it does not correspond to their values, you will listen and watch as more than two are watching now. dozens of your channels, financed by almost uah 2 billion through a budget of 3,000 employees, with more than 400 of whom have reservations as employees of a critical infrastructure object, according to your own information, when the telethon consumes an additional 5 billion from the budget, you have a separate budget for 2 billion. stop supporting what does not correspond to the values ​​and principles

of society, is it still more profitable to take funds from two sources, well, it is a pity, gentlemen, ladies and gentlemen, that mariana bezugla did not put a completely logical already logical chain and did not say that those 15 billion from the budget of the telethon are not going to public television, but to the television of the oligarchs, and this is also a rather strange story. olga, how do you perceive this whole discussion about the public, does it mean that if mariana bezugla starts torpedoing. the way the president's office speaks with the lips of the president, it seems to me that this is just such, you know, a test stone for how society will perceive, unfortunately, i have the feeling that society does not really distinguish,

well, that is, he knows that there is a single marathon, it’s already... in two and a half years it has already been imprinted on the matrix, and whether it is social or something else, if they say that there are armored personnel carriers from the front, who take money, then it causes the average viewer immediately has negative emotions, which means that instead of sending money to... that it is given to the army for some kind of haphazard way, which is also shielded from the front, this is the situation, you know, the devaluation of a very important link of journalistic work , because

thank god, well, i'm a little biased here, that's why that i am loyal social affairs, and several times it coincided that i came on a business trip, in fact, focusing on the materials of social affairs, and you know, to the credit of my colleagues, i could not, in fact, i did not set such a task before myself, but i did not find any, not a single distorted in fact, none. distorted history, this suggests that people work very quickly and very qualitatively, and when to start their torpedo now. wow, well, it immediately comes to mind that there is some, well, some

political motivation behind this, that is, social it starts somewhere, has it already come down very hard on the calluses, which could not be touched, my first reaction was exactly the same, thank you, olga, marina, you... i saw on your page in social networks how you laid out the public , as a powerful information machine, they talked about it, studied how many public youtube pages there are in different regions, and what volume of audience they provide, this is really a big broadcaster, no matter what, i understand that with public , well, hardly any tv channel can compare, i mean. with this huge net that covers ukraine, what can you say, zelenskyi’s team strives for what they

declared that we don’t need journalists, well now you can transform it a little and say, journalists who are not accountable to us, not under our control, we are not needed, here is such a... story, we all understand that public broadcasting, by law, it has funding from the state budget, and i can say that public broadcasting, what is its essence, it was conceived as such a broadcaster, where communities will receive news about themselves at their own expense, but for a long time in the office of the president of ukraine they believe that if something is financed from budget money, read from the money of er... taxes of ukrainian citizens, then a priori all these people should be such waiters and maids of the ukrainian government, i.e. there are obviously three great stories

that are prepared by branches of social media, and i must admit that a number of branches work simply very qualitatively, they have very cool editorials, about myself i can note those editorials that i always read, watch and find news, for example, public chernivtsi works very, very well, public chernihiv does. incredibly cool news, stories, discussions, for example, the best story about the repression of the russians in the village of yakhidny, known to everyone, was just made by the forces of local journalists, or i really liked, for example, the documentary film in three series battle for chernihiv, which was filmed by the branch itself the chernihiv social club, it was really very high-quality, and if you look at it that way, what will we see there, journalists. tell stories about their communities, about people, about heroes, about prisoners, they raise very interesting topics, for example, from an extreme interview that i

really liked, it was an interview with chernivtsi society, where a very talented young journalist gave a great interview to the bishop of the ocu, where he explained various topics connected with customs until easter, and it was something like that, you know, absolutely cool, because we all understand that in bukovina the russian orthodox church is absolutely... very powerfully entrenched and that is why such information is very necessary, but we understand that the government zelensky is thinking about his fate after the war, about how to win the next election, and they really want to have a controlled joint broadcaster, and for example, i am so inclined to think that it is very important for them to impose their vision of peace, the end of the current war , and definitely. with such decentralization of the media under the auspices of the public broadcaster, it will not be possible to impose it on the stupid seluks, the stupid seluks in exchange for information,

that's how the banks consider those people who live outside kyiv, and they want to impose some version of their victory on them , this absolutely, it seems to me that such a decision is a failure, because i know a lot of public journalists, we grew up with them in different years as specialists in the media, and this is absolutely professional. very cool people who very often, i want to reveal a secret to you, worked part-time in different years, for example, during the elections when they were held for the parliament, and i will not begrudge volodymyr zelenskyi and his team if one of the offended journalists decides to help some politicians to build completely new political forces in the regions, and these skits by maryana bezogo, they are quite so cunningly constructed, i will remind you that... the social skit post appeared on april 24, and she specifically threw into one basket the radu tv channel, the fredom tv channel, they mentioned

the social and television marathon there. and of course, if you don't know much about the media, you may think that all the dermaids, all of them have made armor for themselves, are fattening on ukrainian money, but i can say that there is a huge difference between the public and tv channel rada and frid. council and freedom is nothing but a money launderer for people close to the bank, for example, such characters as cyril tymoshenko, the public really plays a very important role, and it seems to me that a... media specialists can agree that the branches of the public have proven themselves very, very well just during a full-scale war, because you know, when i need to find some story about bilopol, i know very clearly that this story was made by the public, and as a woman who works in the city hall told me today, this is the only editorial office that goes to our ass, i apologize, and shoots there stories about people that appear today in...

thank you marina, oleksia, you know about television, both public and non-public, about what is in the hands of large media groups and big tycoons, what do you say, this is an attempt that is now yes, does this mean that all other channels are in one way or another controlled by zelenskyi's office, socially , despite everything, it is not... it means this large pool of large tv channels that are in a single telethon, that have a single policy, and obviously there is one center that manages this single information policy, well, i wouldn't said that there is one center there, in fact , many years of discussions about the creation of public television led to the fact that they tried to build it as such an institution, relatively speaking, a public,

centralized structure, on the one hand, on the other hand, the public is therefore different from the majority of ukrainian channels, which are tied to the owner, that there is a slightly different management and leadership structure, and this is one thing, and the second is that it is to some extent a joint project of ukrainian civil society and... our western partners, this this connection is quite strong, and that is why it seems to me that the one who will now try to fight with the public will be defeated, at least as long as he is forced to adhere to pro-european rhetoric, of course you can do as in georgia, unfold in the other direction, but if ukraine , the ukrainian authorities will still declare the european choice, then i

think... that our partners will protect socially, if the mechanisms that are currently in place are not enough, they will add, so to speak, efforts, and we can see this on the example of even our closest neighbors, poles, when there were problems with society, how the european union reacted, despite the fact that the poles did not have to prove that they needed to integrate into the eu, they are already members of the eu, so i am still optimistic about what is happening. public, that in fact, of course, they can drink a lot of blood, but the result, i think, will be in favor of the public. i would like to draw attention to another thing, that uh, cornerless is such an option, well , now here we got to know american politics in more detail, and we see there is such a character like meljuri green, who ee appears on her own behalf, but everyone

knows. her ties to trump and she's seen as somewhat of a mouthpiece for trump that trump can't even afford to be public she's voiced and i think bezugla plays about the same role, well sometimes it leads to you know as now green made a nice curtsey in the sense that she wanted, so to speak, to run over her opponents and suggested the slogan make ukraine great again in... not a slogan, so sometimes, it means, a side effect can be useful, but of course, she did not set such a goal for herself, just like the bezugla itself, we see that the bezugla is such a tool for shifting public attention, this was the case with her campaign against zaluzhny in her time,