way, and the day will come when you won't be able to speak russian, the day will come when you 'll be like, well, that day has come, these comedians were the first to show how you can use the modern, live ukrainian language in your performances, and at the same time remain yourself myself, and my favorite schizoid fantasy is that it was done for the sake of money, because they immediately give you everything if you switch to ukrainian, is there such a thing? what is it like, should you switch to ukrainian, how everyone adores you, and so on, why? ukrainian comedians appeared before choice, or try to please the russian audience, which constantly compared them with russians, or form their own culture and audience, which kind of smoothly switched to ukrainian, because he realized that there was no point in competing with russian comedians, here he lost completely, this is his weakness, he realized that he had moved to the market.

i say, well, what do you think? i'm talking about, well, politics in general, when i talk about politics with friends, it's sometimes like playing a game with them, elias, where they only have one available description, and i always have to make up there are different meanings of different people, they are like this, you understand, this varyuga, this one who stole this one, like his yanukovych, yes, and this one was also a thief, oh varyuga, i understood who poroshenko so-and-so, and this one is also stealing now, it's a varyuga, who is zelenskyi so-so, i think... and they

stole all the other words from you, dude, like, the results of views on the underground stand-up youtube channel showed that the ukrainian version got three times more views, than russian. in fact, i cannot give any argument that in ukrainization happened to me, well , you know, it's like going to the gym, what's wrong with the fact that you go to the gym, oh, i don't know, you'll be less in the top. you will have a good physique, well , horror, horror, well, like, okay, like, with ukrainian, as well as with the hall, well, you have to make an effort, make an effort, well, yes, well, if doing something is a disadvantage, well, probably then there is a flaw in this logic, ukrainian business also rapidly abandoned russian, the founder of the monobank, oleg horokhovsky, abandoned russian when he saw how russians exchange expressive with the name of the city in the temporarily

occupied, bombed mariupol. then he realized how strange it is that for russians language is so principled and so unprincipled for us. when we were one of the first to switch and abandon the russian language, russian interfaces, we were very worried about how clients would perceive it. we conducted a very interesting, i believe, experiment in support, when clients wrote to us in support. in russian, a support colleague asked them if they would mind being answered in ukrainian, and when we saw that 97.5% of customers answered that we don't care, answer the language that is convenient for you, we realized that we understood that the question of language in ukraine, understanding the ukrainian language, is an artificial question that we simply ... we need this language in the interfaces, but

no, one of the largest investment companies of ukraine , dragon capital, abandoned russian, and the ceo of the company, czech tomas fiala, started speaking ukrainian instead of russian in everyday life. yes, you need to practice more, then i use it at home, well, well, with children, i communicate in czech, yes, with a ukrainian wife. the beginning of the war, well , here at work, yes somewhere, well, probably more than half of my colleagues communicate with me in ukrainian, yes, well, there is a certain percentage that, unfortunately, has not yet changed, today in any region of ukraine, the public language of business is an indicator the civil position of the owner, so what's the thrill, i'll take it, i'll take it all. some give up russian

gradually, some, like nikita virchenko from kharkiv, suddenly. i refused because of what is in my understanding, in my current philosophy. cannot be in the life of a ukrainian nothing russian at all, it doesn't matter if it's good or bad. nikita grew up in a close-knit environment, did not understand the events of the revolution of dignity, and for some time studied in st. petersburg, but since the beginning of the full-scale invasion of russia, he organized a volunteer kitchen in kharkiv, and later opened a ukrainian cuisine restaurant tripichcha. the best advice was for me, and now the best advice from me is for those people who procrastinate and think that switching to the ukrainian language is difficult when you have been communicating in russian all your life, i on his example, as a person who studied in a russian school, studied in oy, studied in st. petersburg, then worked in the belgorod region, and read

russian literature to hell and so on, it is not difficult, the main thing is to start, and you need to start radically , you need to give up everything russian, from... from russian content, from youtube, from books, and start communicating exclusively in ukrainian and two more books in ukrainian, you must read some modern and relevant topics, not just books in ukrainian, and you need to choose the right one, so that it is so that your vocabulary is formed at the moment about the relevance of what surrounds you, that is why you need to choose the appropriate books, many ukrainian speakers are familiar with the situation when the conversation had to switch to russian. kharkiv is a completely different city, a completely different city. straight, well, like, i can't compare, strongly ukrainianized. a lot of people have switched to the ukrainian language, people react normally to the ukrainian language, before that they used to make fun of them in addition to roasting, before that in in kharkiv, well, it was considered

absolutely normal in kharkiv that when you enter a public catering establishment, they address you in ukrainian, you are like this: you are being tortured here, you were forced to do so. i'm like, you're like that, and what? well, in short, before that kharkiv was like that, before that , they used to shake things up in kharkiv, well, like, when guests came to the institution and asked to communicate with him in ukrainian, a real scandal began, well, like, there was tin, now there is no such thing. i can say yes, it depends on awareness, i don't have an aggressive one policies regarding the ukrainian language, because a person can afford to communicate in the language he prefers i am of the opinion that it is the language of the invader, and i do not speak it, because it is the language of the invader, and i cannot afford how many theaters there were in krasnodar, one, ukrainian, one theater , and a russian theater, two theaters, because yes where

were more viewers, in russian or in ukrainian, ukrainian, ukrainian, ukrainian? i will listen to them a little bit, i called you, and i left them further, that once again, that i

i listened a little, and i said, i went on to write, well, what was there, there was the ukrainian language about... the fact that language is important, we realized in a new way back in the 14th year, during a full-scale war, this thought it has only strengthened, it is about 12 km from shtepivka there are two people, who are they and what they are doing, it is not clear, the tank is standing still. whether it's a dry land or a tank, damn it's not clear, until i see it, i don't understand that the glory of ukraine, yes, everything is clear, if you don't say hello, say the word polyanytsia, our famous polyanytsia is a real

barrier for russians, all because of this soft, such words that foreigners cannot pronounce are called shibboleths, and they are... found in many languages ​​of the world. it was not easy for our citizens to learn ukrainian either. what are the notorious blunders of politicians worth? the territory of our state? before, everyone said what a difference, but now , after a photo appeared on the internet, how

little men in such orange capes of workers change the name of ukrainian mariupol to russian, mariupol, this little letter goes away, and the russian one appears , and then we understand, it seems that there are even indifferent people who say, but okay, understand and yes and yes, they already realize that language matters. artur, an immigrant from the east of ukraine. and i also used russian before, at that time it was not a certain political position, but it was just so important that we speak ukrainian, we know ukrainian, and i will not idealize here, we did not speak ukrainian in everyday life, i spoke , i read works well there, could speak and write works there in the lessons of the ukrainian language and literature, but - i liked the ukrainian language, the sound itself, i always talk about the fact that i loved listening to... football broadcasts in ukrainian, football commentators, i loved ukrainian music, ocean else respect, for example, for

me they were the heroes of my student youth, and ukrainian literature, modern ukrainian literature, all this had a great influence on me, and thanks to this i wanted to speak, to speak the ukrainian language, and not just wanted to, in 2023, for the first time in ukrainian history, i got into the top ten teachers in the world. now among his students are not only children, but also adults. from the beginning full-scale russian invasion of ukraine, artur began to teach ukrainian for immigrants in kolomyia. let's start with homework . you and i talked about cinema the previous time, we left many recommendations and agreed that today you will give a little advice, a recommendation of which films to watch. so, what would be your advice on the matter.

here motivated people come, here people came themselves, at school they said peter, you go to school today and do not return there before all the lessons so that you have completed all the lessons, and peter the poor guy is going because his parents said so, for example, here people come themselves and we will check right now, that is, this is their free time, they invest this time, for example, in learning the ukrainian language, and for that, great respect to these people, it's very cool, at the courses for... immigrants, artur emphasizes colloquial ukrainian, so that people are not

ashamed to maintain everyday conversation. excellent, i thank you, petryk pyatochkin, the first recommendation, the only thing you corrected yourself there was to look, not to look and translate you said to translate the film, but how to translate, if we translate from language to language, we translate, for example, we talked about our hometown or the village from which our course participants came, we talked about our favorite... ukrainian-speaking or not only ukrainian-speaking, musical groups, and again the main goal is for these people to explain their point of view in the ukrainian that they have now, somewhere surzhik, somewhere there russianism and so on, but it says, in principle, they have every time this percentage of the preference of the ukrainian language increases every time, but why is it so difficult for ukrainians who live in ukraine, but have been communicating in russian since childhood, to master the state language, if we talk... about the basic phonetic principles of the ukrainian language, an interesting

and very important point is that they are radically, diametrically opposite to the phonetic principles on which the russian language is based, they are simply the most opposite. marichka shtyrbulova, teacher of dubbing courses at the gurgura studio. let's try to stress, uh, yes. relaxation, smile. in in childhood, due to the influence of her environment, she was ashamed of ukrainian. i was russian-speaking because... in the 90s, in the early 2000s, kyiv was the most russian-speaking in my environment, and unfortunately, even there it was embarrassing to speak ukrainian, and when my mother called there, i was somewhere in the classroom i walked, walked, hid to have a quick talk with my mother, and no one heard, because it was somehow not cool. later,

marichka became interested in ukrainian songs, acting and speaking skills. this is a very active language, i am talking now about technical work of the language apparatus, this language is as slow as possible, not lazy, but active, and so powerful. she returned to ukrainian and began to study the art of speech. is everyone clear on this one? yes, it's clear, did it all work out? wow, that's it. the question of what i love, i will cry now, and for what, why i love the ukrainian language, of course, this year made me rethink many more times the things we hold on to, the things

that are valuable, and those things that actually exist are perhaps even more valuable. we for our own lives, and it really is, we know, probably like no one else in this world, that there are things more important than life, we do not want to die, it is not our choice, but there are things for which we are ready to die, and in fact, the ukrainian language is one of the basic values ​​of my life, i realized this even more this year, i love her for the fact that i only exist in her in principle, only... in her i find myself, find myself, i mean, find myself , and i am also, because these are different things, to be and to be in the ukrainian language, but i am precisely, i realized that the ukrainian language is the world in which i live, in which i choose to live, and the world that gives me all the opportunities, all the difficulties, but

all the beautiful things that can be obtained in this life. because actually language is the world, we communicate through language, we learn about the world through it, we realize ourselves through it, we learn about others through it, everything, everything we have, in fact, is through language, so for me it's, i don't know, it's my world in which i live, it's my love, to which i give my heart without question.

andriy szymanovsky, popularizer of the ukrainian language in social networks, it helps to get interested in ukrainian and improve it, and cappuccino, and you can prepare everything in 15 minutes, god knows, i didn't want that. it's coming soon, good afternoon, and mona lisa to the phone? there is no league, go and learn ukrainian better.

what's wrong? andriy also conducts language courses that help people create a language environment that will facilitate the transition to ukrainian. so, what prevents people from psychologically switching to the ukrainian language, first of all, fear, mistakes, fear of mistakes, elementary habit, yes, habit, especially in older people, yes, it is very difficult to make these zushis. actually, most often what i meet, people have nothing against ukrainian, but it is a fear that they will laugh, i am an adult, i have already achieved a lot, i am a businessman, solid, and this is what i will speak now, kazarov, ukrainian language , real, alive, should be born under different circumstances, and certainly not under pressure. you come to the set, and you see how in

between the actors speak in russian, and then go to the frame, speak in ukrainian, then go the next day to the theater, they worked in russian, the play was performed in ukrainian, then they went to smoke in russian, there and then at home they spoke in russian in the same way, and then they come to the shooting again and say: it cannot be organic in ukrainian, because the most important thing, to put it bluntly , you went to smoke in ukrainian, to smoke, because that is where a living language is born, well, in such conversations as informal as possible, yes, when it is in live communication, in a dialogue , it is born, that is a living language, you are so angry that you are ready breathe hell, yes, and you don't do you know how to describe it in ukrainian, yes, that's why you switch... to russian, yes, repeat after me, but without matyuks, it's good, because yes, his shashel has leaked, because yes his shashel has leaked, maybe it was empty for you, maybe it was empty for you it was,

i'll rub pepper in your nose, i'll rub pepper in your nose, may the unclean take you, may the unclean take you, go to hell, go to hell, better, better, goodbye, the sun loves us, it's just like that, the sun is just there and not. .. and if the parents will turn to the ukrainian child, then everything will be okay, because if it's just them, that's all they will leave her for kindergarten, well, in kindergarten she will speak ukrainian, but here we speak, as we speak, there will be no work, there will be no work, but it seems to me simply transparent, it is so clear that this self-identification must appear for her first of all in the parents, then it will be inoculated into the child, it will not be otherwise, i remember my childhood, i went to the second grade at school, the teacher asked the nationality, i said, cossack, he does not have such a nation, russian, i came home, cried,

dad, what is the son , i'm a russian, i'm a cossack, so what, the teacher said so, so it means let's be russian, or the villagers will punish us, then at school they organized, organized a cavalry cossack. circle, i come home, dad, i’ll sign up for the cossack cavalry circle, where at school, don’t you dare, don’t you dare to tears, don’t you dare, rude son, what are you for solos, and the boys sign up, by the belt, hit several times, well, i don’t i signed up, pass the time, my father asks me, well, pavlo, i... how do you live, where are your boys, so that they can write, but they are not there, they do not go to school, well, find out where they are, i know them at school, and they are all the expulsion was sent, glory to ukraine,

to the heroes, glory, glory to ukraine, glory, glory to ukraine, woe, glory, glory to ukraine, glory, glory to ukraine, glory to the heroes. new words have appeared in the urban dictionary of english slang: to be ukrainianized, that is, to try to loot something, but to get paid for it. blyadina is literally ugly flying pine and cotton. i... when somewhere in russia, on the temporarily occupied territories of ukraine, there is an explosion allegedly due to a violation of security rules. foreigners all over the world,

admiring our resistance, support ukraine and learn to say their first words ukrainian we do not support ukraine. on your side. it will continue to be so. foreigners began to master not only individual words, but also the ukrainian language in general. according to the duolingo language learning service, ukrainian has become a trend in 2022. more than a million users started learning it as a sign of solidarity. good afternoon, good night, my name is omar. what is your name? i study in college, i like to dance. my skin is very sensitive, i want to eat dumplings, who will cook, who loves ukraine, i dream of making the world a better place, today is shining the sun, this is my house, that is, parents, this is for

you, abroad. businesses launched the ukrainian version of the interfaces, i buy products here, like even my favorite iki, and look, here they made the ukrainian language at the checkout, ukrainians abroad also began to rethink their identity, because it turned out that when you speak russian, you can be confused with a russian, like you can speak russian abroad... when they might think you are russian. many ukrainians who are temporarily abroad attend courses and learn the language of the country they are in, out of respect for the locals, and to understand basic words. foreigners coming to ukraine act in the same way. i live in ukraine, in kyiv, for 5 years, i work as a journalist. why did i decide to learn

the ukrainian language? because... "i was first interested in ukraine, and therefore i logically thought that i should learn the ukrainian language, if ukraine is interesting to me." japanese journalist, writer and volunteer hirano takashi became interested in ukraine as a child because he was surprised that there is such a large country in europe that he had never heard of before. that's why i started studying language, in 2008 he moved to ukraine and... wrote a book for the japanese about our country: he wrote it in japanese about the history, language, culture, and tradition of ukraine, in order for the japanese to become interested in ukraine, as i once became interested in ukraine, er, and so that they would want to travel in ukraine. shortly before the full-scale invasion, ukraine

was discovered by netflix. since october 2021, this streaming service has started making subtitles and dubbing in ukrainian. an employee of netflix, a ukrainian, watched how the company developed this direction arsen kostenko. previously, ukrainian content was of little interest to ukrainians, and this is the basis of success, that is, if a show becomes popular locally, then it can be concluded that it will become popular. it can be raised to the next level, as long as this particle does not exist, as long as all kinds of fly-by-night things were popular in our country, it is very difficult, there is no such thing, you know, measurements, is it a signal or is it noise, is it good or is it bad, because it is the same , it is local, it should, as it were, be translated, there should be a person who understands ukrainian well, who understands ukrainian content, or the ukrainian context, and if it's mine...

ukrainians don't do this, this selection, then, well, it's very difficult to talk about something else, because who, who, who, if not us, will know this. in the spring of 2022, netflix abandoned the russian language and the russian market. movies stopped dubbing in russian, and the site and application became unavailable in russia. in response to this, the former president of russia dmitry medvedev encouraged. it is illegal for russians to engage in piracy and watch movies, but if they leave us, there are all sorts of netflixes there and others, yes, we will download all of this, we will use it for free, and i would also scatter all of this on the network in order to cause them maximum damage, maximum damage, so that they go bankrupt, at this moment i want to put on glasses, throw on

a scarf and to say, the ukrainian language was for... me not popular even before it was cool, uh, i think that, uh, this, uh, this, it's a phenomenon just discovered by ukrainians, uh- eh, such a strange concept as self-respect, when we begin to understand that everything we are we do it, it's cool, or it's cool, simply because we like it, and it's us... back in the 20s , the kuban had more than 900,000 inhabitants for whom ukrainian was their native, mother tongue, and this is more than half of the population of the region, 150 ukrainian schools were working, newspapers chornomorets and kubanskyi were published in ukrainian...