you will hear interesting stories about heroic people, as well as see interviews with viktor yushchenko, svyatoslav shevchuk, serhiy plohiy and much more. well, in the evening at 10 p.m., tomorrow there will be a documentary, a documentary of 10 years of war. so, we invite you to be with us tomorrow from 8 am to midnight. and they called. to be with us until 12 o'clock, i mean, when i'm talking about us, i'm talking about myself, about andrii saichuk, and also the espresso tv channel, in general, stay throughout the day, because there is a lot of interesting information, and i also invite you and thank you, in fact , 900 hryvnias have been added to those who have already donated for this morning , so we have already collected the first three hundred and two million...

10,000, please join, you can see the qr code here, three teams, we for them, we are collecting drones and rep systems, and now we will talk with a soldier of the rubizh brigade, a major of the national guard of ukraine, an officer of the planning section of the rubizh brigade dmytro kozhubenko, we are adding him to the ether, mr. dmytro, we congratulate you, good day studio, good day, dear viewers, mr. dmytro, where are the brigades now, the brigades of the main forces... not deployed, where are the battles being fought? the main units of the brigade are currently performing combat tasks in the limano-bakhmut direction. ugh. what is your situation, what news? our situation is like this, somewhere better, somewhere a little worse, but it's good that it's not worse, as i always say, so in principle we carry out combat tasks. the border brigade stands at its borders and does not give the enemy the opportunity to advance on... basically, on

the directions of the strike, where they are now conducting their assault actions. enemy forces, are they now more or less according to your feelings? we did not feel such a significant change in the enemy's personnel, i understand what you are saying, the kurdish offensive operation of our troops, and the transfer of reserves by the enemy in that direction, but unfortunately, we do not feel what the enemy removed from ours. .. in the direction of some reserves , the enemy continued his assault or offensive actions there, either by larger units or by smaller units, and that is why we we do not see that the enemy has become smaller, even according to the data of certain sources there, we do not have such information that the enemy is shifting his forces from our direction, in the direction of krov , the enemy advanced again, we had to retreat and... according to some reports

, literally two km away from the city itself, for now in your direction, if the enemy succeeds in taking pokrovsk, what will this mean for the front? well, for our direction, the capture of pokrovsk will be the loss of another logistical route, but for ukraine as a whole, it will be another loss one big city, unfortunately, is the enemy who is now in your direction, or does he have superiority in weapons? the enemy always has an advantage in weapons, it all depends on which one. artillery, of course, the enemy has more of it, but the means of the reb, which also refers to weapons, is an advantage of the enemy. unmanned aerial vehicles, fpv drones, unfortunately, they... in this respect we

are superior technically, because they are not technical, why do i say technically, not professionally, because they have more of them, and they can eat scatter left and right, regardless of the fact that now they will run out of them and they will have a deficit in something, no, unfortunately, the enemy does not have a deficit in this, and also, although there are some, i have read such articles that there , china is already there suspending some supplies to russia of some technical ... components for all this, and in general it was written there that china will reduce the number of exports of mavics there, or rather quadcopters intended for military operations, but i hope that if they do, then this will work in both directions, just like to us and to the russian federation, because it is known that china, it is not...

indirectly, but still supplies certain components to the russian federation in larger quantities than to us, so we will to hope that sooner or later we will be... in parity in this regard. we read or hear in the conversations of the military that the ukrainian military has to resort to some tricks, because it is really less, because the russians are really superior in weapons, but the ukrainians still somehow manage to give them fight back and, moreover, to make it difficult for them. i know your team is collecting for drones now, tell me. about this collection, how many do you want to collect, how many drones and what will you do with those drones, in the meantime, our viewers can help the rubizh brigade, the national guard of ukraine, the officer of the planning section of this brigade is dmytro kozhubenko, he is actually in touch with us, mr. dmytro, your word, at the moment, our brigade

is collecting drones for one of our operational battalions, which performs tasks in the liman-bakhmut direction, here are the data... drones there will be both reconnaissance and strike drones, and i have already repeatedly explained how a reconnaissance plus strike drone works in sparta, one detects, and the other destroys, and now everyone knows that the war has moved into a technological direction, that is the one who owns technologies, it has an advantage on the battlefield, so it is very important that our units have a sufficient number of reconnaissance drones and strike drones, this... allows us to save the lives of our servicemen and return them in the future after successfully completed combat missions, to their homes, to relatives, well, parents, wives there are also relatives of others, because the life of a serviceman is actually

the most important thing there is, so this money that is needed for them, if you take ukraine in general, it is just a penny for if someone there does not drink a cup of coffee in the morning. or there, i don’t know, he won’t buy a pack of cigarettes there, and that will be it, but this money, instead , he will give it to us, for them it’s just a loss of some momentary, momentary pleasure, which he will still be able to have there later in the day to make razochki so out of 10, it all depends on who drinks how much coffee and smokes, and for our servicemen, it will be a saved life, i don’t know, it seems to me that it is more than... when you transferred some money and you know that this money will be used to destroy some muscovite, of course , it is much more pleasant to understand that your donation helped

to defend your state, friends, so i say to our viewers, look, there is such a red, red, red background, on it is written the collection for drones for the brigade. and there is a card number, also you see a qr code, i know because we just before that, our editor dmytro talked about the fact that you want to collect 750,000, yes, mr. dmytro, 750,000, well, listen, we are also collecting 3.5 million here for three brigades, we want to collect 750, when i say 3.5, then 750 is my thousand looks like a small amount, dear friends, you see dmytro korozhubenko, because now people are... you know, disappointed, disappointed by some of those corruption scandals, disappointed that sometimes there are some, you know, charlatans who cheat, who say they are volunteers , not volunteers, in fact, you see dmytro korozhubenko, you know that he is an officer of the planning section of the rubizh brigade, a major

of the national guard of ukraine, and this is a collection for them, in short, if anything, you know where to run, who to catch, but i think that this money will definitely go to drones, mr. dmytro, you can... don’t doubt this, if anything, i can tell you where to find me, so you can ask me later, look for the estuary in the direction of bakhmut, and well, somewhere there, yes, well, what’s up here andrii, i see, already wants to donate, i already donated , gentlemen, so this is our favorite, so to speak, morning entertainment, do it with us, do it, like us, do better than us, we always do it effectively and try to help by our example too. mr. dmytro, thank you for the conversation and thank you for what you are doing, and we wish that this assembly of yours will close as soon as possible, and those drones will already be doing their job at the front. thank you. thank you. have a calm day, as calm as you can have it

on the lemano-bakhmut direction. we wish, dear friends, we are going on a break, we will be back. please stay with us. sales progress from unpack tv: drill screwdriver pro. compact, light, powerful, will replace a huge number of expensive professional tools. assemble furniture, hang a picture or a shelf, tighten almost any fastener, repair machinery and a car and even screw a self-tapping screw into a metal profile, but it is not only a screwdriver, it is also a convenient and compact drill, it can handle even the most difficult-to-reach places, the price only 499 hryvnias order now and get flat and cross hardened bits as a gift. the pro works from a powerful battery built in handle, and special lighting will allow you to... work even in complete darkness. the magnetized holder of the pro reliably fixes the bits, and the convenient reverse function allows not

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special project bright people in dark times, 24 august on espresso. greetings, my name is oleksandr morshchevka. in the third year of the war, the enemy wants to plunge us not only into darkness without light, but also into the darkness of despair. how the ukrainian rear accelerates the dreamed victory. see in the espresso special project. bright people in dark times. business. so, today we are talking about retail. svitlana yarosh, regional manager of yusk ukraine, guest of the studio. i congratulate you. i congratulate you. ms. svitlano, unlike many international companies, yusk essentially opened stores very quickly after the full-scale invasion began. well tell me how did it happen and how was it possible for you to make such a strategic decision? yes, after the war, after the start of the war, the first day

was stressful for us, and all the employees of the company received a message that we are not going to work today, and the first thing that every employee of the company should think about is his own safety. the management of our company, of course, did not know what to do at this time, and held negotiations with our office before how to proceed. in parallel we felt. needs for our products because idps, refugees need blockades, pillows, mattresses, cots, units of the armed forces, which were being created, also needed our goods, before us. people started contacting us and that was the main first reason why the danish office allowed us to start working, at first it wasn't work, we just distributed these goods, we distributed them to charities, volunteers, of course, who contacted us, and we are so helped in a way, and on march 1, after all, a decision was made that we will gradually resume our work.

first, we asked our employees whether they are ready to go to work or not . anxiety, fear, the majority responded, there were such situations when employees were not ready to leave, i want to say that i am very grateful at this moment to the company, which showed absolute empathy and supported this decision, the employees were at home, they were left in the staff, but gradually and in the same way , they too came out of this emotional crisis, let's say crisis, and started working, we reopened the stores on march 1 from... starting somewhere in the evening, we started working, gradually we restored all the stores that were operational in us at that time, there were 85 stores, but with the war we lost 10 of our locations, these are the locations, those stores that remained essentially in the occupied territories, or were destroyed by the enemy, were destroyed, some

were looted, some were simply damaged, and it was impossible to work, and so... what kind of business, which is now really in demand among consumers, household goods, for the home, as far as the plans are still to expand geography, discover new ones locations, new stores, despite the fact that the war is still going on, yes, on the advantage of the destruction, we went into scaling and very quickly we started opening stores, during the period of the war we opened 22 new stores, we rebuilt six stores. being gostomil, we rebuilt these stores, we reorganized and reopened 17 locations, that is, the company is really developing business, despite the war, we look to a bright future, believe in it and do everything for it, well, indeed, the internally displaced people have now also essentially done another such demographic

the map inside the country, and there are indeed many ukrainians in the western regions of our country, in the future there will also be the creation of new locations, new shops where there is a concentration of immigrants, and these are really such prospects, what are the plans? yes, of course, we look at the factors that you have already mentioned, of course we look at the factors of theoretically dangerous territories, we also take this into account at the time, but there, too, such goods are needed, we are also needed, and that is why we do not leave kharkiv, we are still working on the example of kharkiv, our locations there work, despite the fact that sometimes the store is open. 20 minutes a day, because there is constant anxiety and, unfortunately, but there is another moment there, for example, we organized home delivery, yes, this is an additional cost for the company, but the company is ready to support the population again, orders and home delivery, that's right , and in this way you really ensure the work of both your specialists and consumers who apply in the first place, well, and the specialists of our employees,

we also provide the opportunity to work in yuzk, well, i understand that yusk is a socially responsible company. there are many charitable projects, you mentioned that already at the beginning of the great war you essentially helped, distributed goods that were needed both by the armed forces of ukraine and the displaced persons, well, what is being done in this direction now, what are the main points, since the beginning of the war, this has become our strategy, it is an integral part of our business and our activities in ukraine, charity, since the war we have already done about 65 charity projects. this is how we cooperate, i want to say with organizations, who for us are trustees, to whom we trust this money that we collect, we and our own money as a company allocate to charity, attract our customers who care, who also want to give money with faith and confidence that it will go to the right affairs, if we talk about the directions

we choose, this is the direction of social support, emotional support for children, military personnel, prosthetics for military personnel, blood donation, demining the territories of ukraine. by the way, a very important function now, especially when agricultural enterprises need help, this is really such a promising investment on the part of your company, i am really interested in the fact that charity is at the forefront now, and it is important, and you also mentioned the support of your employees, it is really a social responsibility. in front of the employees, what interesting initiatives, interesting projects are currently being implemented by yusk during the war, and what programs are currently interesting to those people who may be joining the new ma'. coming to your workplace for the first time? yusk is developing, it is impossible to develop without people, that's why of course, we focus on people, and i want to say that the company is developing its own

potential so that a person who came to work in yuzk from the position of a sales consultant will have the opportunity to work here for many years, because he will have career growth , and she will see that she grows with the company. for this purpose, we have a number of projects, including training projects for store managers, and projects called the talent program. this is when an employee comes to work in the wax, he has no experience in leadership, but we see the prerequisites and are ready to develop, are ready to invest in it, there is a horizon, i am talking now primarily about vertical such career opportunities and projects that help to move up the career ladder, there are also horizontal projects, the largest such a successful and very interesting project - these are our influencers who make videos about the company, they do it under the sauce. let's say humor, the way they feel about it, we give them complete freedom with the trust that they will do it, let's say, correctly, tactically, and they

do it really cool, they collect a million likes, they admire the company, they see, by the way, this is the young generation, which can realize itself in this way, this is the necessary component, which they also now have to realize, they have this great desire, otherwise they simply become uninterested, and the company you too... there is, because we see external feedback from our customers, people who watch this content, a million views, a million likes, good comments, so we got into, let's say, the trend that really suits everyone, well here in particular, marketing accents are also tracked, i understand, from such a reverse process, well, if we talk about specialists, about the employees of your company, the shortage of personnel, the shortage of workers, is also being hotly discussed at the governmental level . perhaps you are giving work to the older generation, so how is this selection of specialists going?

at present and in principle it has always been so, just now it has become more acutely felt, we do not put any emphasis on age restrictions, we are ready to consider every employee who wants, a person who wants to become an employee of the yusk company, and... work in yusk can be started from the position, i already said seller and grow up to the manager, not only of the store, our commercial director is in the future a seller who came and built a career in the company, this is again a real example, here we were talking before the broadcast that you have been in the company for more than 11 years companies also grew together with the company, grew together with the company, joined the company as a manager and very quickly received an offer to be a regional manager, in what? then the uniqueness of the yusk concept is possible, if you single it out in a few sentences, if in a few sentences, then it is scandinavian culture, these are scandinavian values, this is a relationship that is formed first of all

towards people, and it is not only in the company, all our partners, everyone who is related to us, tried to cooperate or interact with us, can note this huge culture, which each of us appreciates very, very much, but it is clear that in the midst of the great war, it is the ukrainian domestic business that is trying to survive, how yusk cooperates with ukrainian manufacturers, not only is this scandinavian culture, but perhaps there are already notes of ukrainian here national cultures 100% again, with the war, it only gained scale, we are expanding the assortment group of the ukrainian manufacturer, and if we take just the last six months, we have increased the share of purchases. one of our partners is the company akord, which is located in khmelnytsk, they increased this year, we recently made

such a report by 143% the number of sold goods that they manufacture, they sell these goods not only here for the ukrainian market, these goods are sold and in other countries where yuzk exists, that is, it is for the global range of yuzk products, well, that's it of course we... already in the conversation we touched on the issue of your destroyed stores, the issue of such dangerous locations, such as kharkiv, for example, and does the company somehow insure for itself any risks, does it lay risks aware of the fact that here is this store , for example, somewhere near the front-line territory may still become an enemy target, as it is written in the concept, as it is... discussed among the management and among the staff, the risks are absolutely for every business that has left it in the territory where there is a war going on now. regarding risks,

the greatest risk. for us, you guessed it right, these are our employees and people in general, so when the alarm goes off, our stores do not work, and the employees must close the store as soon as possible, leave the area and go to the bomb shelter, to the shelter. yes, not everyone, by the way, likes our customers, and not everyone, by the way, perceives it positively, but we will never put the priority of financial performance before our safety of our employees and our people, and that's... own door, but that's it one thing now we see, many businesses are working, although there is a sign that under at the time of the alarm, one or another market does not work, and , unfortunately, air alarms should not be ignored, and we still wanted to hear from you, as representatives of retail, in particular, what is your vision for the future of ukrainian

economies, we pay taxes in ukraine, we are today a strategic object for ukraine in terms of taxes, and we are responsible for our link, which we bear and are responsible for what we do, and in this case we do everything to remain, be, give our consumers those the goods they need, and it's not just a question of the goods they need, they buy christmas gnomes, not because... because it's such an important thing, but because it's just that symbol of insignificance, a symbol of what after all , there will be a bright future, we see this response in people, and that is why yuzk continues, this is precisely this emotional component for us that also remains very important, and that at the end you would like to wish consumers, in particular customers of yuzk, because we are entering a new year independence of ukraine, some prospects, i only wish everything bright, everything beautiful, so that all

the light that gives. light is what yuz gives, our scandinavian products, we are glad to see customers, we are glad to be in your homes and give you harmony, peace and pleasant feelings, comfort, which is not the least important, so we invite to the company, to all our partners, the word of competitors is not i want to say, but i want companies that do business in ukraine to prosper as well, because we are all dependent on each other, we are a single mechanism, there is no such thing. what we want, we want only our own well-being absolutely dependent on other companies, which we also wish to flourish and flourish. indeed, during a great war we are united, not competitors, we are partners. thank you for the conversation, svitlana yarosh, the regional manager of yusk ukraine was a guest of the espresso tv channel. i will say goodbye to you, watch us. thank you.

dear friends, 9 o'clock is approaching, and at 9 o'clock, i will remind you that we throughout the country will honor the memory of our ukrainians who died due to russian aggression with a moment of silence, but while we are still a minute before 9 o'clock, i wish you also thank all those who contribute their hryvnias to our collection of 10 00 hryvnias, we are already with you for this morning. took, we started collecting the third hundred, the third hundred and second million, friends, join in, please, here is this qr code, you can use it to transfer as much as you don't mind for three brigades, for the 110th, for the 47th, for the third separate assault force, that they get drones and rap systems, and that's what's going to protect their lives, and that's what's going to increase the chances that they'll get back to their families alive and well.

so let's join and support them so that we don't honor their memory, but so that we celebrate their birthdays, well, now there's a moment of silence, let's honor the memory of the ukrainian military and peaceful citizens of ukraine with a moment of silence, who died in the war that started it. russia.