♪ this is "nightline." >> juju: tonight, super bowl countdown. >> and it's caught by kelce for the touchdown! >> juju: worlds collide as the top two nfl teams prepare to go head to head in front of a new wave of fans. >> i am most excited for the chiefs to win and taylor to run on the field and kiss travis kelce. >> juju: the classic rematch in vegas inspiring taylor swift fans to gear up with bedazzled footballs and friendship bracelets. >> the disco balls represent taylor. >> juju: the odds question on

every swiftie's mind. can taylor and her wildest dreams jet back from tokyo in time? nfl fashion. america's hottest runway shaping up to be the tunnel into link yant stadium. >> guys take it more serious. more of a competition now. >> juju: what it takes to be camera-ready for football's biggest game. >> i think that's how they express themselves and show who they are. >> juju: our sneak preview of what a certain 49er will be wearing and wowing in. >> it's going to be a big platform, and i want to look good for the whole world. so you can get to sleep and wake up ready to go. how could you? ( ♪ ) wake up to a new you. with mucinex nightshift, it's not cold & flu season, it's always comeback season. (vo) for over 50 years purina cat chow has been helping cats feel at home. it's not cold & flu season,

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♪ thanks for joining us. super bowl sunday. always attracting football's biggest audience. but this year, there will be a new breed of fan also watching, swifties from all over, rooting for travis kelce's chiefs and to catch a glimpse of their hero who will be jetting in just in time for kickoff. here's abc's will reeve. >> here's kansas city from the 19, throwing at the goal line -- and it's caught by kelce for the touchdown! ♪ are you ready for it ♪ >> reporter: are you ready for it? two of our national obsessions colliding this sunday. football and taylor swift.

>> i am most excited for the chiefs to win and taylor to run on the field and kiss travis kel kelce. >> reporter: the craze on full display ahead of super bowl lviii in sin city. >> the energy is off the chain. >> reporter: the defending champion kansas city chiefs facing off against the san francisco 49ers in the most-anticipated sporting event of the year. >> i was in vegas yesterday. i want tell you, it's on fire. >> reporter: it's a quarterback showdown between patrick mahomes, who some are calling the next goat -- >> it's humbling, because i never thought i would be in this many super bowl games, honestly. you strive to be great. you understand how hard it is to even be in this game. for us to be in my fourth one in six years of starting, it truly is remarkable and i don't take it for granted. >> reporter: and the man once known as mr. irrelevant, brock purdy, the last player picked in

the 2022 draft, now in his first full season as a starter, has led his team to the super bowl. >> the minute you're doing great, everyone will say you're doing great. have a little funk, they say you're not good enough. that's the nature of the game. i think we all understand that. i understand that. and i keep that in mind with all of this that's gone on. >> reporter: and one of the most talked about players of the season, travis kelce, arguably one of the greatest tight ends of all-time. two-time super bowl champ, nine-time pro bowler. many now know him best as taylor swift's boyfriend. for some, the singer could be the biggest superstar at the game. fresh off a record-breaking fourth grammy for album of the year for "midnight" -- >> and the grammy goes to -- taylor swift. >> reporter: kelce praising his girlfriend's success. >> she's unbelievable. she's rewriting the history

books herself. i told her i'll have to hold up my end of the bargain and come home with hardware, too. >> reporter: hits like "anti-hero." ♪ it's me hi i'm the problem it's me ♪ >> reporter: and "bejewelled." ♪ bejewelled when i walk in the room i can make the whole place shimmer ♪ >> reporter: just this week announced an upcoming album and embarking on a worldwide leg of her iconic "eras" tour. >> tokyo, i am so happy to see you right now, you're making me feel fantastic. >> reporter: the pop star halfway around the world performing a string of concerts in tokyo. her travel plans causing a frenzy with fans quick to do the math on whether she could make to it vegas in time to cheer for travis. the embassy releasing a statement leaning into swiftie puns saying, "the embassy can confidently speak now to say if she departs tokyo in the evening after her concert, she should comfortably arrive in las vegas

before the super bowl begins." 330,000 people are expected to come to las vegas for this super bowl week. that's three or four taylor swift concerts. nfl commissioner roger goodell said that female viewership in the nfl rose by 9% this year, and he gave swift some of the credit. >> having the taylor swift effect is also a positive. it creates a buzz. it creates another group of young fans, particularly young women. >> she wants to become a chiefs fan, kansas city welcomes you, taylor, show up! >> i think she's great to be on our side. it's just got the army of swifties cheering for the chiefs. can't hurt, right? >> reporter: now swifties are entering their super bowl era. >> these represent taylor, and the football represents travis. the perfect pair. literally the only reason we wanted to throw a super bowl party was because of taylor swift. >> reporter: kristin miller has been a football fan for years.

>> i've always watched the super bowl every year. >> reporter: best friend malley richardson credits taylor for bringing her on board. >> i started watching football more when she started attending the games. i loved to see what she wears every week. basically to me like a modern-day david beckham and victoria. i will tell you that i am a huge football fan now. i finally understand the excitement of when somebody gets a touchdown on the team you want to win. >> reporter: and they're going all-out for their party. >> we made garlands that look like friendshipees, skewers for our cocktails that have friendship beads on it that spell out super bowl, chiefs. we love the 87 charcuterie we made, it's travis' number. it's been so exciting since she's joined the nfl chat, really. >> and the chiefs kingdom. now we are a part of the chiefs

kingdom too, or feel like we are. my husband is thrilled because he can now talk football with me. thank you, taylor, for connecting me and my husband even more. >> as you can see, i already have so much stuff for this party. >> reporter: and they're not alone. in oklahoma city, abby peek is hosting her own swiftie super bowl bash. >> who would have thought we'd be out here making friendship bracelets for the chiefs for the super bowl? but here we are. >> reporter: while rumors of the romance began over the summer, there have been a bunch of big moments that fans have fixated on. the first in late september when taylor attended her first chiefs game. >> taylor swift in the house. travis kelce says, oh, baby, it's a big day for the chiefs. >> reporter: then there was the lyric change and the kiss seen round the world at her concert in argentina.

♪ a guy on the chiefs there ♪ >> reporter: some football fans say swift is becoming a distraction. >> i think it's too much. when you're here to watch a game and everybody's looking seeing where she's at? no. >> who cares? i'm here to watch football. i don't want to watch taylor swift dance around with patrick mahomes' wife in the box. >> she's allowed to go experience her boyfriend playing and support him. and i don't think anyone at "the e eras" tour would be upset if travis was put on the big screen. >> if you're screaming at taylor swift, you're just a loser. or a jackass, a or b, one of the two. >> reporter: there's no denying she's uniting one of the biggest die-hard fan bases in the world. >> you've got to have the winning along with the fame. this is perfect for both of them. >> reporter: it comes down to the players on the field, and they're not afraid to create a little bad blood. ♪ bad blood ♪ >> if it comes down to it,

brock, and it's late in the fourth quarter, are you prepared to disappoint taylor swift? >> yes. >> juju: our thanks to will. when we come back, super bowl pregaming goes glam. is takes you off course. put it in check with rinvoq, a once-daily pill. when i wanted to see results fast, rinvoq delivered rapid symptom relief and helped leave bathroom urgency behind. check. when uc tried to slow me down... i got lasting, steroid-free remission with rinvoq. check. and when uc caused damage rinvoq came through by visibly repairing my colon lining. check. rapid symptom relief... lasting steroid-free remission... ...and the chance to visibly repair the colon lining. check, check, and check. rinvoq can lower your ability to fight infections,

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♪ >> juju: welcome back. like never before, football's biggest night now has a spotlight on fashion. players who suit up on the field opting for a different kind of

suit to strut their stuff into the stadium on game day. like everything in the nfl, it's become big business. here's abc's ashan singh. >> it so is good. >> i like this. i like the color, >> reporter: in less than 48 hours, 49ers quarterback shadarius ward will be suit up for super bowl lviii. >> i think you should wear a button. >> definitely a button. >> reporter: he's hoping the outfit he wears gets almost as much attention. this is the super bowl fit, man? it's you. >> i feel like a million bucks. i think the suit is 10 out of 10. it's going to be lit, man. biggest stage in the world. it's going to be a big platform, and i want to look good for the whole world. >> reporter: why wear a suit? >> we came to the super bowl to

get the ring. i'm treating it like a business trip. pull up looking like a businessman. >> reporter: the stylist, melissa rapeppe, only started working with him a month ago. >> it's amazing. i'm so excited. because the suit is an actual art piece. it is one on one. i've never seen anything like this. >> reporter: with ratings and buzz at a fever pitch, americans cannot get enough of the nfl. and it's not just the games. the tunnel leading into the stadium has become the country's hottest runway. the nfl cameras capturing it all. >> i think guys take it more seriousry it's definitely a competition now. some guys truly have a passion for fashion, like myself. other guys are getting into it. >> reporter: players sporting knock-out looks week after week after week. like jalen hurts, travis kelce, george kittle, stefon diggs, odell beckham jr. jr.

and of course behind every well-dressed athlete is a fashion girl pulling the strings. fashion did not hold this place in football that it does today and it does right now. what's changed? at what point did football players start caring about how they looked? >> i always say, don't judge a book by its cover. people look at athletes and look up to them, and they only know them by the position they play and on the field. and with fashion, i think that's how they express themselves and show who they are. >> reporter: it's not just the guys' game-day looks having a moment. many of the women supporting them are making a statement of their own. kristin ushek went viral on social media for the iconic puffer jacket she made for taylor swift. >> the jacket was beautiful, amazing. i think just being able to see that on such a large stage and really shedding light on that was really exciting. >> reporter: laura broadigan has

worked with simone biles, owe live >> we tied in team colors, obviously. we wanted to do something simple and chic. >> reporter: there's been a real emphasis on new drip. >> yeah, no, it's really cool to see. because it started off of the players really caring about what they're we'ring. now it's getting into the athletes' wives are having a platform and them being dressed. >> reporter: there's another kind of statement. jason kelce making his opinion known on his podcast, "new heights." >> eagles social team gave us a look. some people go to play football, some play dress-up. i like to play football. i don't like to play dress-up. >> red carpet is an opportunity to create, like, a moment. it's always cool to kind of see

how -- what that looks like. >> reporter: decks robinson is synonymous with nfl and fashion. he's been styling some of the league's biggest players since 2013. >> it does have a little sheen to it, the light hitting it. >> reporter: today's assignment, dressing tyrod taylor for the nfl honors ceremony in vegas. >> i'm seeing white again. fashion changes a lot within the sports, especially in the nfl space, since the first time we met. i actually had a coach, rex ryan, when i got to buffalo. he mentioned something that stuck with me. when you're in front of the camera, make sure that you look the part. >> for tie rod, he is one of the people in my roster that i have to do a little extra, because he likes to wear outfits to go to starbucks. >> reporter: he's been dripped out before drip was even a word? >> oh my god, yeah.

>> reporter: dex and tyrod started a fashion line called diallo. tyrod is just a number of profile players dex is dressing. >> i've worked with hurts, metca metcalfe, hopkins, taylor, goodwin, shawn murphy, khalil mack. worked with a ton of guys. >> reporter: anyone who's dripped out walking into that tunnel. what's the creative process with these dudes? >> some guys just want to look nice and neat and for it, right? some guys, i want recognition in fashion. those are two totally different exercises when it comes to styling guys. >> reporter: fashion has become such a big part of the sport, dex says teams are now using him when they recruit players. >> i've literally had this conversation happen. "we're trying to sign this kid, i'm wondering, can we put you in

this deck that we're giving to his team as a resource once he gets in?" >> reporter: it is so in the space, it is literally being used as a recruiting tool? you want to look good, sign with us? >> absolutely, for sure. it's insane. >> reporter: at the nfl honors, tyrod rocked the red carpet with a dior look they collaborated on. >> this is my first time doing a super bowl look. i just wanted work with trevarious. >> reporter: melissa has been styling some of the hottest athletes in the game. >> i added inside of the suit his nickname, which is muni. >> i want to say, designing the look of your legacy, and it got my nickname, muni, that's what i go by. yeah, that's hard, that's dope. >> every time i get a new client, i know it's going to be

a completely different journey. my tallest client is 6'10". i might have clients who their waist is tiny, or long legs and a small torso, pants that have a really long inseam. >> how are you feeling? >> i feel amazing, smile on my face, i feel amazing. >> reporter: next time he puts this on, millions around the world will be watching? >> i'm really excited. i can't wait for everyone to see it. it's definitely different. i feel he's going to stand out from everybody else. >> reporter: a lot more pressure action more noise, and his teammates around him. win or lose, he'll look good doing it. >> that's the cherry on top. >> reporter: what's it like being able to show off who you are to the world and your particular swag? >> kind of allows you to show your personality a little bit with the way you dress. the old saying in football, you look good, you feel good, you play good, they pay you good. >> juju: our thanks to the

snazzy ashan. when we come back, a young pachyderm predicts the winner of when we come back, a young pachyderm predicts the winner of super bowl lviii. time stops. (♪) your heart races. (♪) your eyes close. (♪) and you realize you're in love... steve? with a laundry detergent. gain flings. seriously good scent. and 50% more fresh. now that's love at first sniff. can neuriva support your brain health? mary, janet, hey!! (thinking: eddie, no frasier, frank... frank?) fred! how are you?! fred... fuel up to 7 brain health indicators, including your memory. join the neuriva brain health challenge. [sfx: game controller] when occasional heartburn won't let you sleep. [sfx: game controller] get fast relief with tums+ heartburn + sleep support.

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>> juju: finally tonight, the

projected winner of sunday's super bowl -- at least according to an elephant. forget what vegas oddsmakers say. the chiefs will emerge victorious at the big game according to yod, an elephant calf at the zoo in syracuse, no hesitation in picking kansas city for the win. they point out he correctly predicted last year's winners, also the chiefs. take heart, if you're rooting for san francisco, yad destroyed their box immediately after. maybe it will be a close game. may the best team win. that's "nightline." you can watch all our full episodes on hulu. see you back here same time monday. thanks for staying up with us. good night, america. have a great super bowl weekend.