high high ♪ [ cheers and applause ] ♪ this is "nightline." >> byron: tonight, getting ready with me. the latest tween girl obsession. beauty products igniting a firestorm. >> every time you sephora now, it's just all little girls. >> why high-end brands like

drunk elephant are now must-haves. >> it's audrina. today i'm trying bubble. >> byron: fueling a boom in the beauty industry. how young is too young? are these elaborate skin care routines safe for children? plus bob marley. "one love." >> people coming together. >> byron: lashana lynch, known for hit films like "no time to die" -- i'm not just any double-oh, i'm 007. >> byron: opening up about playing the wife of the legend. >> you spread pollution. >> and spending time with marley. >> i soaked this woman in. >> byron: what she says motivates her now as a blockbuster actress. >> i've lived on very, very little money. so that was never the draw. >> byron: and record-breaker. >> how will she go for history? >> byron: iowa's caitlin clark making ncaa history on the court tonight.

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♪ good evening. thank you for joining us. if you've been shopping in stores like sephora, you might have founders swept up in a controversial tween craze, a tidal wave of young girls

obsessed with expensive beauty products once reserved for grown-ups. some of them talking up purchases on social media. how young is too young for elaborate skin care routines? here's abc's rhiannon ally. >> time for us to >> i got this from sephora as my birthday gift. >> ulta came out with a new fat oil. >> every time you go into sephora, it's all little girls. >> this is why people are saying there needs to be an age requirement to shop here. >> reporter: there's a controversial viral trend igniting a firestorm. tween girls obsessed with beauty products. some taking over the aisles of wreaking havoc in stores like seph sephora, and social media is divided. >> middle of a thursday, why aren't these kids in school? whose mom is buying them this? the amount of 12-year-olds in there taking out every single section in the store is outrageous. >> this teenager came in and

destroyed our store. >> what is driving kids to sephora these days? >> it's almost a candy land of makeup and skin care and beauty. >> reporter: popular and high-end brands like drunk elephant, char lot tilberry, and glow recipe, with steep price tags, now considered must-haves for girls. >> it smells like cantaloupe, i really like it. >> reporter: too young for their own credit cards. too young to use tiktok or instagram. but that's not stopping them from ultra lux skin care hauls. this is generation alpha. so buckle up. >> it's for mornings. >> i have this face oil. super good and moisturizing. >> gen alpha is a consumer of tomorrow. >> sephora. >> reporter: tiny influencers with big personalities are sprouting up all over social media. >> hey, guys. it's audrina. today i'm going to be trying

bubble. next i'm going to go in with my nice little moisturizer, and i am obsessed with this. >> reporter: it seems that everyone is taking sides on whether this hot new trend is appropriate. like reality star bethenny frankel. >> girls that are my daughter's age, that are her peers, talk to me like i'm their peer. "what do you think of the dior? do you have the drunk elephant?" i'm like, [ bleep ], you're 14. >> my daughter is empathetic. she gets good grades. if she wants to spend her hard-earned allowance money to go to sephora, i'm going to let her do it. >> reporter: how young is too young? are these elaborate skin care routines safe for kids? >> so here's the bed, here's the desk. this is my bookshelf. here's a pillow and my dog. >> reporter: this is 11-year-old hadley.

>> i have a water bottle. this is my shelf. >> reporter: a fifth grader who lives outside of new york city. >> my whole family is a big fan of the giants. >> reporter: she's sporty and loves soccer. >> alex morgan. i do play soccer. >> reporter: her friends, the whole pack, line typical kid stuff. but these are gen alpha girls, part of humanity's newest generation, kids born from 2010 through the end of 2024. the digital age is the only one they know. and like many girls their age these days, well -- >> first i start with a drunk elephant cleanser. then i do a bubble moisturizer. then a drunk elephant serum. >> reporter: move over, fidget spinners and slime. now it's cleansers, moisturizers, serums. >> before all of this, i'd usually just wash my face and that was it.

>> the hydrating sugar face scrub, it smells like watermelon. >> the serum from ordinary. watermelon glow. >> this is bubble level up. i really like that it comes out in a flower. >> do you guys go to sephora yourself and buy these? did you get them for christmas? >> when we had a day with no school, we all went to the mall and we did go to sephora. >> every year my aunt gives me a sephora gift card for $100. >> $50 from babysitting my little brother. i went and spent this on a glow stick. >> reporter: even at their tender age, gen alpha is already a tour de force. >> when the entire generation has been born, they will total more than 2 billion of our global population, making them the largest demographic and generation we have on earth.

>> reporter: ashley fell has been studying this generation for more than a decade. >> i work for a social research organization. we run social research, surveys, studies. >> generation alpha is being seen and heard and listened to. they are quite an empowered generation, and that's why we say they do have that purchasing power beyond their years, beyond their income, which is quite minimal at this point in time. >> reporter: one of the nation's most precious commodities, not gold or silver. tweenagers. or more accurately, gen alpha kids, a term ashley herself helped coin. >> we anticipate that this generation, by the time they've all finished being born, will have about $5 trillion in spending power or money spent on them. >> reporter: it's no wonder the beauty industry, expected to

reach $580 billion globally by 2027, is after their attention. sephora hit a record $10 billion in revenue in north america alone last year. no doubt with a little help from gen alpha. the same year, drugstore makeup brand elle beauty saw sales soar. and newcomers like bubble, products specifically made with the tween consumer in mind. >> between ages 12 and 17, here's what your tween or teen needs to be doing to set themselves up for skin success. >> reporter: faith shui is a veteran of the beauty industry. >> the emotional aspect. it can be really satisfying to come home with a bag full of new makeup and skin care. >> so true. sephora with my drunk elephant in it, it makes you feel very good. there's something about

unwrapping a brand-new product you're really excited to try and the joy that it brings, it's undeniable. >> how much do you think it's tweens wanting to change their skin, or how much it is more they want to be up on the hottest trends, they want to bond with their friends? >> i definitely think it's the latter. at its core, beauty is fun. and it's a way for these girls to explore. it's like their version of going into their mom's makeup cabinet, except instead of that, it's a sephora store. it's that element of discovery. >> reporter: dr. clare balinski is a dermatologist in new york city. she sees parents and kids. when you see videos of these tweens doing, get ready with me, here's my ten products i use, what is your reaction as a doctor and as a mother? >> it's mostly unnecessary. i don't think i do need all this skin care. i think, number one, it's financially burdensome. and number two, you're likely to cause more irritation to the skin the more products you use. so keeping it simple, down to

what we really need, is important. >> reporter: parents have expressed concern over ingredients in certain products like retinol. >> you're wondering why your skin is red, dry, and flaky. you're using things too harsh for your skin. >> reporter: we don't have any research showing anything these tweens are putting on their skin has long-term damage? >> the face and neck combined are 9% of the entire body's surface area. so i really don't think that we have to worry about the systemic effects, meaning that what you're putting on your skin is going into the bloodstream and causing any scary side effects later in life. what we do have to worry about is irritation. >> reporter: in a statement on their instagram page, drunk elephant responding to critics saying, many of our products are designed for all skin, including kids and tweens. adding, they should stay away from our more potent products that include acids and retinols. the company also including a list of their products that they

say are safe for kids and tweens to use. what's the wildest thing someone has asked for for their tween? >> i've had a lot of questions about in-office procedures. that's a subject that makes me a little bit wary. people asking for lip fillers for their tween or teenagers. parents saying that their daughter's stealing their $300 product, or retinol, anti-aging, pep sides. why are we using peptides on tweenagers? >> the fact that it's skin care is really what is making people upset. but that's because you're thinking of it as these kids are only buying the skin care because they feel the pressure to look a certain way. what if we viewed it through the lens of, they're just buying the skin care because it's cute packaging, it's a fun texture, they saw their influencer post about it, and they're curious about trying it? >> byron: our thanks to rhiannon.

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welcome back. our next guest has starred in major movie franchises, from a superhero in marvel's cinematic universe to a spy herself alongside james bond. she's here to talk about "bob marley: one love," a bio-pic which focuses on a pivotal

period in the late reggae legend's wife. welcome to "nightline," we're honored to have you. >> it's great to be here. >> byron: before we talk about this wonderful movie, let's talk about you. you're living this wonderful life now. you come from a working-class family in london. are you where you dreamt of being when you were a little girl, that you would be in this space now? >> i've surpassed that a very long time ago. this is way past what me, my family, could have ever imagined, really. it took a lot of manifesting, and i'm glad that i know how to do that, knew how to do that, or else i don't know if this would be possible. >> byron: when did you know this would be your life, this career, this path? >> when i was about 9 years old, i started weekend classes, drama, singing, dancing. i thought that -- >> byron: it was your idea? >> it was me. i forced my parents to take me there. i did that on and off on the weekends for, like, five years. when i got to the end of high school, i just didn't want to go to university.

i just felt like i needed to just take a second to just figure out what it is that i needed to do. but i know it was creative. i know it was performing. >> byron: your fans have seen you in "no time to die." >> i'm not just any other double-oh. i'm 007. >> byron: the marvels. >> who are you? >> byron: and "the woman king." >> you are powerful. more than you even know. >> byron: your new film, "bob marley: one love." cross star as rita marley, wife of the legend bob marley. let's take a look a clip. >> who really know you? who really care about you, bob? chris? the marketing genius? or dan? signing deals in the dark? hm. you swim in pollution, you get polluted. >> byron: i think the kids would say in that scene, you read him. what i love about your performance in this movie is

that you bring to life this universal truth. that behind any successful, powerful person, somewhere there's a powerful, strong woman. >> yeah, it was important for me to ensure that that narrative was specifically told in this movie. as we know, if you're telling a story about a very powerful or iconic man, there is a woman somewhere to the side who's doing all of the things that never really get their light. so that was part of the reason why i took the role. >> byron: how special was it? born and raised in london but your family's from jamaica. to play this jamaica hero this global hero, to go back to your family's homeland? how wonderful was that for you? >> i'm still trying to put my finger on it. but it feels like -- almost like a gifting to them. it did feel like a giving back to bob himself. you know, spending the last few weeks of the shoot on his land for his film. >> byron: you spent time with

her and some of the children, yes, in preparation? >> yes. i went to visit mrs. marley on a couple of occasions at home. and i came with questions. and i was prepped and ready like a student. and i asked none of those questions. i just sat there on the floor, crossed my legs, soaked this woman in. and i thought, wow. if i'm playing this woman, i have to really put aside the actor thing and just be like, what do you want me to know? what do you want your presence to be in the movie? all of my research came through her book and the internet and other things. it was her spirit that caught me. >> byron: we were talking about how you almost didn't take this role. say more about that. >> even though i'm of jamaican heritage, i knew this would have to be right in order for me to lend my voice to it. so i sat down with the director, minetla marcus green. i held him to account. "what do you plan and hope for mrs. marley? is she going to have a real voice in this movie?" i needed to be convinced that was going to happen before being

part of it. luckily it was. luckily i didn't scare him away by my truth. it had to be said. >> byron: where does the confidence come to say no? >> i've lived on very, very, very little money. i'm okay. i'm from a working-class background, we're not used to money anyway, that was never the draw. i knew if i was going to be in the arts early on, i'd have to work. i thought, if i'm going to allow my spirit to be in this profession, i need to feel balanced in my choices. >> byron: you've talked often and openly in a kind way about being mindful of your place in the world, being a woman of color, the roles you take, how you represent yourself. somewhere in america, somewhere online, there's a little girl who may be watching you right now, maybe a little brown girl, who has lots of doubts, who like you as a child is shy. what would you say to her? >> there's so much to say to this person listening. but breathe, firstly. breathe. try not to listen to opinions that you know are hurtful to you.

and there are people in your life that you can talk to. i think the more that you use your voice out loud, the more that you can hear yourself out loud and know what works for you. >> lashana lynch, it as real joy to have you on the show. continued grace and success to you. >> thank you. >> byron: the movie is "bob marley: 1 love" in theaters now. when we come back, iowa hawkeye caitlin clark now an ncaa record-holder. o love" in th. if you're living with hiv, when we come back, iowa hawkeye caitlin clark now an ncaa record-holder. ne love" in now. when we come back, iowa hawkeye caitlin clark now an ncaa record-holder. good to go binge-watch. good to go out even later. with cabenuva, there's no pausing for daily hiv pills. for adults who are undetectable, cabenuva is the only complete, long-acting hiv treatment you can get every other month. it's two injections from a healthcare provider,

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>> byron: finally tonight, college basketball history was made tonight in iowa. >> here comes clark. how will she go for history? >> byron: caitlin clark tonight breaking the ncaa women's scoring record and wasting no time doing it. the hawkeyes point guard took to the court in the game against michigan, coming in seven points shy of the existing women's career record of blew through it in three shots, one two-pointer and two threes. the stands erupted in cheers from fans, some of whom had paid thousands for the chance to see history made. clark ended tonight with a career high and iowa record 49 points in the hawkeyes' win. congrats to her. women's college basketball is just a must-see. that's "nightline" for this evening. catch full episodes on hulu. we'll see you right back here same time tomorrow. thanks for the company, america. good night.