♪ ♪ ♪ i tried to love you just couldn't break through no getting used to living without you ♪ ♪ 'cause i've been waiting don't wanna waste it we're all alone now how far will we take it ♪ ♪ [ cheers and applause ] this is "nightline." >> phil: tonight, cowboy craze. ♪ this ain't texas ♪ >> phil: beyonce's country smash

leading the stampede. getting some help from post malone. ♪ i got some help ♪ >> phil: and fashion icons like louis vuitton. now shining a light on the country's original cowboys. >> there were thousands of them around the united states, but they were not given a platform. >> phil: why black rodeo riders and mexican chapos -- >> it's not just john wayne. america's diverse, and that's what makes it special. >> phil: saddling up to reclaim their roots with daring tricks. >> don't give up. i feel obligation to teach people, and kids especially, horses are cool. roping is cool. it's okay to be different. plus, little girl, big courage. >> i think of all the people i'm helping. >> phil: winning over the internet with her rare eating disorder one bite president. >> that was the weirdest texture i've ever had. i really like this one. >> phil: trying a new food every

day. >> the people that have this diagnosis have a fear of food. >> phil: her 1.6 million instagram followers watching every reaction. >> today i'm going to be trying strawberry yogurt. >> phil: every day the big question, will she like it? don't just stand there, you 18. >> phil: and the summer blockbuster now breaking an all-time record. —ooh, a timeout. —incoming dishes! —ahhh! —duck! with dawn powerwash, he can fly through 99% of grease and grime in half the time. oh, my-gration. look at him go! yeah, dawn powerwash is unique. it absorbs grease with three cleaning boosters, removing it five times faster. ooh, for beak's sake, that was fast. and powerwash can replace multiple cleaning products. —wooh, fumble recovery! —ooh, those suds got game. dawn powerwash. the better grease getter. but do they really?

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♪ >> phil: good evening and thanks for joining us. i'm phil lipof. whether you live on a ranch or in the big city, you might have noticed more of a home on the range vibe in the air lately. seems to be the summer of the cowboy. riding on the giddy-up generated by a certain native texas superstar. but some of those who are feeling the sunshine have been living the rodeo life for generations. here's "nightline" coanchor juju cha chang. >> juju: welcome to the summer of cowboy culture. inspired by beyonce's hit "texas hold 'em." ♪ ♪ ♪ this ain't texas ain't no hold 'em ♪ >> cowboy boots. >> juju: everybody wants to saddle up and embrace the wild west trend. >> cattle don't know the

difference. >> neither did we till the government showed us. >> juju: while everyone is going crazy for cowboys, the contributions of some of our country's original cowhands -- mexican, black, and native american cowboys -- often overlooked, now seizing this moment in pop culture to share their stories and celebrate their her tank. >> now it's been put in the mainstream. it's about time we start to pay attention and learn. >> we don't have a tv show. this is something that nowadays you don't see often. >> the west isn't just john wayne. america's diverse, and that's what makes it special. >> juju: this is the bill picket rodeo, the only all-black traveling rodeo founded in 1984 by lou visson, now led by his wife. >> black cowboys, there were thousands of them around the united states. but they were not given a platform. so that's when he decided, we're

going to create an african american rodeo association, and we're going to give black cowboys and cowgirls the opportunity to perform at a very high level. >> juju: dennis sachery has been coming here since he was a little boy. >> i'm a part of a rodeo family, third generation cowboy. i ride the quarter horse. let the calf out ahead us, i rope the calf around the neck, i get off, i time it. it's a fast-paced sport, whoever has the fastest time, that's who wins. i use this as a getaway. riding a horse to me is like therapy. >> juju: dennis and his wife asake co-own a record label focusing on black country artists. ever since beon's country album was released, the pair seth there's been a rise in visibility and opportunities for black talent in the western space. >> it's getting out there around the world that we do exist.

it is black cowboys out here. >> it ties back to our lifestyle. so we demonstrate being country through and through. >> the idea of the cowboy after the civil war was that soldiers were out of work. they needed work. ex-slaves needed to get away from the south. and mexicans who had done that saw the opportunity to continue to work at what they knew. so it's a combination of this diversity of ethnic groups that created the cowboy. >> juju: and while cowboy culture is having its moment, cowboys of color are also setting fashion trends. in january, singer and louis vuitton creative director pharell williams unveiled his western collection. early they are year, ralph lauren unveiled a new initiative featuring the work of naomi glasses, a seventh-generation navajo textile artist. >> i'm just really excited to be able to share not only my

designs but the beauty of our dineh way of life with the world. >> juju: it's a style that's helped western retailers. >> the barn is america's largest western wear retailer, 400 stores in 45 states. for us, this is our life, regardless. this isn't a trend. this is what our customers wear every day for the entire year. and whether post malone puts on a cowboy hat or not, we're going to wear cowboy hats every day. the barn started as a family company. the person who started it, ken meany, he watched a movie at "urban cowboy." >> you a cowboy? >> well, it depends what you think a real cowboy is. >> and that was his exposure into the west. what we see right now with the masses is a lot of people, that is their exposure into cowboy culture. whether it's beyonce's outfit at

the grammys or it's "yellowstone," that's a lot of people's window into this world. and to see people participate, even if it's just a cowboy hat, to participate in what it means to be a part of that lifestyle is a celebration. >> juju: and for asake, the push for representation is an opportunity to make sure all cowboys feel seen. >> i'm very lucky, because not only am i native american, i'm also half black. i grew up in a very traditional family. the fashion, our jewelry disclayed, our patterns disclayed, the aesthetics gets displayed. but where's the people? we have native models now, and that representation. still missing a big disconnect. >> juju: this summer, boot barn released ad campaigns highlighting the culture behind native american, black, and mexican cowboys. >> i hope people get to see a more accurate portrayal of cowboys. >> juju: in fact, their most recent campaign putting a spotlight on charros, whose

roping and horsemanship influenced the country's first cowboys. ♪ >> back in the day, the horses were wild, the cows were wild, the bulls were wild. you had to rope it and try to stop it little by little to keep the animal safe. once you're able to stop it, they'd brand them, give them their vaccines. it basically evolved from the doctoring of animals. >> juju: in southern california among the busy streets of the urban jungle, mexican american cowboys are keeping their culture alive. >> been running horses since before i could walk, roping since i was 5. i was in my first ch was 6 years old. >> juju: veto is the third generation in his family to be a charro. his uncle was one of the first to form a community in pico rivera, now a ranch for hub life

a few miles outside los angeles. >> that picture back in the '80s, that was tuntun, also a really famous horse that i had. a lot of famous charros from mexico came and rode that horse. >> juju: in this community, the sport is more than just a hobby, it's an intention of family heritage. >> it's kind of like a family baton you're passing on from one to another. >> juju: passing down the secret of some of their most famous tricks, like the loop of death. >> it's basically when the horse that you're on, you take up the saddle, he has a bit. you have to jump from another wild horse that has no saddle, no bit, and you have to basically run next to him, and you grab onto the mane, and you jump from your horst to the other horse. so right here, if you're an adrenaline junkie, this is the sport for you. because you feel the adrenaline pumping. you have to have tunnel vision. there you go. spin, spin, keep on spinning.

don't give up, don't give up. >> juju: it's cowboys like veto sharing their skills with the new generation that are keeping traditions alive. >> i feel obligation for myself to teach people, and kid especially that horses are cool. roping is cool. it's okay to be different. >> it is not a new story, and we need for our new generations to know and learn their history and be able to tell the story and be part of that story. >> i want to inspire other kids that look like me, that's black, brown, or any ethnicity, i want to inspire them to get into this. >> phil: our thanks to juju. when we return, an 8-year-old girl flips the script on her eating disorder in front of more than a million instagram followers. to help protect from hiv, i prep without pills. with apretude, a prescription medicine used to reduce the risk of hiv without daily prep pills.

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♪ >> phil: welcome back. you are about to meet a little girl with a lot of grit. hanna is afflicted with a rare disorder called arfid which makes her afraid of most foods, which is why what she's doing is so amazing for her million-plus followers to watch. and watch they do. here's abc's jaclyn lee with another look. >> reporter: 8-year-old hanna. a courageous third grader from los angeles is winning over the internet one bite president. at a time. >> today i'm going to be trying strawberry yogurt. >> reporter: that might be unremarkable to most -- >> now you're ready to try it?

>> yeah. >> okay. >> i'm scared. at least it's pink. >> it is pink. >> smells bad, i can smell from it here. >> reporter: hanna, a rare eating scored called arfid, trying small bites of typical foods is a monumental feat. >> i really don't like it. it reminds me of a cucumber. i even ate four bites to be sure, and i'm proud of myself. >> reporter: as part of a new therapy approach, hanna tries one new food each day, rating a scale of 1 to 10. >> i got the unicorn-shaped mac and cheese to make me feel better. >> reporter: like her first taste of mac and cheese. >> i'm really anxious. it's too cheesy and wet, and it's too strong. 4 out of 10. i don't know if i want to eat this again. here i go. horrible. that was the worst texture i've ever had, even worse than the pie. >> reporter: hanna is part of a

growing number diagnosed with avoidance restrictive food intake disorder, arfid. since 2013 when it was added to the list of official mental health disorders, it's rare, but an estimated .5 to 5% of children and adults have the disorder. often confused with more common eating disorders like anorexia or bulimia, arfid is not about a person's self-image or drive to be thin. >> the people that have this diagnosis have a fear of food. meaning, a fear of consuming food, a fear of being around food. that could look like a fear of texture, different aversions to smells. it can also present in a form of fear of choking, vomiting, or being allergic to the food. >> reporter: sometimes patients with arfid are not afraid of anything, rather, they lack interest in eating food. for hanna and others like her, food is broken into two categories, safe or unsafe.

>> there's so many foods. >> crisp apple, cantaloupe, cream cheese. >> what do the hearts and boxes mean? >> hearts mean i like them, the boxes mean they're going on my safe food list. >> reporter: animal cookies and orange juice recently tried, liked, and added to hanna's safe list. her 1.6 million instagram followers cheering her on, including celebs like rosie o'donnell and demi lovato. when did you realize it wasn't just her being picky, that this was something much larger at play? >> we noticed when she went to get her physicals at the doctor's, and her growth was not increasing at the rate that it was supposed to. she ended up falling off the growth chart, eventually. that's when we got concerned. oftentimes, she couldn't even be in the same room with us when we were eating. >> reporter: with hanna's health reaching a breaking point, her parents sought help from therapist danielle gordon. >> it really is in the category of phobias.

and so we treat it as an anxiety disorder. the way we treat that is through exposure therapy and educating the client on where the fear is coming from so that we can address and offer corrective experiences. >> reporter: how has that been for her? >> it's been very overwhelming. she is on cloud nine. she's very happy to prove to herself and prove to everybody else that's watching her that she can do it, that she can overcome these challenges. >> reporter: your instagram has helped you as well, flight. >> uh-huh, it helps motivate me. whenever i'm trying food, i think about all the people that i'm helping. >> i was just very inspired by hanna's videos. she so is brave in doing all the exposures that she does. >> reporter: 27-year-old cassidy a arvidsen lives in brooklyn, new york, and has arfid. >> when i first learned what arfid was, i, like many people nowadays, went to social media

to find any type of community. any resources. and i did not see anything. >> reporter: for years, cassidy struggled to find answers, though only formally diagnosed three years ago. >> i've had arfid most of my life, but most of my life i thought i was just a picky eater. this is a list of my safe foods. i have non-safe foods listed here as well. just a reminder to try them, even though i may not be completely compelled to try them. the best that i can describe it is my brain just says no. like, it's literally like a wall. it's a block. that just prohibits me from eating this. >> reporter: today, she's preparing one of her favorite safe dishes, hamburger helper. a meal not typically available to order at a restaurant. >> arfid affects my life every single day. it affects my life socially more

than anything. and it is very exhausting. dating specifically, i really do not enjoy, and then other social events like going out with friends, meeting new people, work events. >> i think that we need to do a better job as an eating disorder community to give arfid as much a spotlight as the other disorders and even research-wise, we need to do more work around this area to really help people and provide proper treatment for all. >> reporter: for now, hanna is doing what she can, raising awareness. some days, honeydew melon has her fighting tears. for others, the taste of a sweet apple pear is followed by a smile. >> i really like this one, i want to add it to my list. >> do you want to do your finale? >> yeah. >> can you? >> like and follow my arfid journey to see me try new foods.

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♪ >> phil: finally tonight, "deadpool and wolverine." it's a box office marvel. >> are you ready? >> [ bleep ] yeah, i'm ready. i'm the wolverine. >> phil: the summer blockbuster blowing the doors off the competition around the world, becoming the highest-grossing r-rated movie ever. full of bloody action and off-color humor. >> was there ever a moment where you thought, this might be too much for disney? it is the first r-rated film. >> there are a couple of moments when i'm watching it, ryan is saying some lines, and i'm like, that's not going to be in the movie. that is not. and it's in the movie. >> phil: marvel today giving fans a huge thank you message. >> thank you!