this week, using i.a. to get a job in the new year. hiring companies are using artificial intelligence. so why aren't you? a look ahead to the consumer

electronics show with the organizer. and a video game that its makers claim will ease attention deficit disorder. that's all this week on "press here." good morning. i'm scott mcgrew. if you work in consumer tech, if you like gadgets, if you cover tech the way i do, you know this time of year is more than just hanukkah and christmas and new year's. it's time to get ready for ces. the consumer electronics show takes place in las vegas every year in early january. it is where manufacturers show their new gadgets and ideas to retail buyers. it's not open to the public. it is still one of the biggest and loudest and most attended conferences in the entire world. the executive with the consumer technology association is here.

the group behind ces. he joins me from virginia with a look ahead. good morning. we have had a couple of cess since the pandemic. are we back to normal attendance? >> first off, thank you for letting me join. in terms of how the show is shaping up, where he on pace right now, looking at 130,000 attendees. we do audit after the show. we will get the official number after. but 130,000 attendees. 3,500 exhibitors. 1,000 will be startups. it's going to be a lot of people in a lot of different ways of innovation all in one place. >> the startup and the younger companies are some of my favorites. it's often the ones you actually see on television. the big boys have big tvs and the high-end gadgets. it's the little ones that have the spinning fork. it often gets featured on

television. >> in a lot of ways, the startup area showcases when we think about ideas and innovation starts with the speed, the spark. that's where the spark comes into play. you see a lot of companies in a variety of fields from artificial intelligence to some of those new devices like a spinning fork. you see -- one of my favorites is a company using a.i. to examine health care records to reduce the risk of infection after surgery. innovation that could save lives. i think that's why our cess -- it might start as a consumer electrics showcase, but it's everything under this big tent of innovation. >> it's evolving? >> it's been growing over the years. historically, that's the direction we are going. it's evolving into quite a bit. look at our keynote exhibiters. we have our first beauty tech keynote with their ceo. we have nasdaq, snap, intel,

qualcomm, walmart, best buy. it's really consumer, but it's enterprise, retail and markets. it is the full lifecycle of, how does innovation get to the consumers' home? the retail side, with how companies are investing in the market. it's really a big tent. i love being there every year. >> it's interesting how technology has evolved. we used to feature for fun a gadget every friday on our morning news back 10, 20 years ago. one of the reasons we quit is because of the iphone. the iphone became your digital camera. it became your gps receiver. the iphone and ipad became your portable movie player. it's fascinating how we are moving away from, say, a new line of dvd players. that would have been a common thing to see at ces 20 years

ago, to all of these things like a.i., enterprise, software. >> certainly. you will see some of the consumer devices on the hardware side. an example is we will see smart glasses that have the ability that they look stylish, but they have an onboard assistant to translate objects you are reading in a foreign language. those are the ray-bans. that's one example. it is not always just hardware. there's a software story. we will have warner brothers discovery, netflix and disney talking about streaming content. it may have moved to your phone how you view entertainment. but someone has to make content, the show you are enjoying. what you will see on the stages there in some of the conference sessions and exhibits are leading marketers and content

treaters talking about what's going on on their platforms and advertisers talking about, how is that changing? we have add-supported netflix streaming services. we have there ecosystem that's getting more complex and rich because we live in a digital world. when you mentioned how things changed post-pandemic, not just with the show but we are more interconnected than ever. there's a billion more people slated to come online by 2027. there's more people coming online. a story of, how do you keep those people connects, give them the technology so it's seamless? >> one of the -- i'm teasing a little bit. the internet connected fridge is a standby of ces. i don't want to shock you, but i work in silicon valley. after many years, my fridge is not connected to the internet. >> this is where you are talking more around what is innovation? is it revolutionary? it's ten years from now.

or evolutionary? you see innovation happen over time. a lot of that is you see sometimes with some of the smart home features and connected features like your smart refrigerator, there's a growing market for it. there's more onboard features that happen over time. a good example is your car. >> yeah. >> i grew up, we had the crank window. the connected fo cds. my first car, we have an entertainment feature. we have smart connectivity solutions. that's a vehicle, it might take longer in some areas, but we are -- that's the evolutionary trajectory of all innovation. >> the last question for you is more about the economy. it's really been a good year for retailers. the recession didn't

materialize. the latest retail numbers we have for november, stronger than expected. the american consumer is buying. >> yeah. i think that's the question, looking at what the space is. we have seen a pandemic. we expect in the tech space there's that cooler side in terms of tech on the hardware side. we have seen there's going to be a contraction of that market on the hardware side in this year. next year, you see a recovery in the hardware. software and services have grown over this past year. i think that's a reflection of inflation overall has been somewhat -- it took 18 months, but it was transitory to a degree. we see that come down. you are starting to see a recognition of the job market is still hot and people are being hired more than ever.

we might be bracing for a soft landing in a lot of ways. i'm fascinated and curious to see where we are going in terms of what rates look like next year as well as what that means for the consumer market going into 2024. >> me as well. good luck with your convention. thanks for being with us this morning. ces is january 9th through the 12th. "press here" will be right back.

welcome back to "press here." we have talked in the past about how a.i. could replace workers. this morning, let's talk about how a.i. could actually help you get a job. the ceo of earn better is here. he landed a seed round, which means he is doing his job well. earn better says it can land people job interviews, and it uses a.i. to do it. good morning. i want to ask about a.i. in a second. let me start with the job picture. i know earn better is not an old company, but have you seen a change in the number of people looking for jobs? >> we are seeing a huge influx of users. we publically launched this year. we have seen a number of users take advantage of our service to

provide free resumes and letters. in december, we see a lot of users get ready for a surge in jobs coming in january and february, which tend to be two of the hottest months out of the year. >> i didn't realize that. an economist would say when a lot of people are applying for jobs, it doesn't necessarily mean the economy is bad, because people apply for jobs in a good economy as well, because they feel confident about finding that other job. so they job skip during a good economy. >> yeah. we find users that just want to be ready over the holidays. you might talk with folks in your network and you don't know when opportunities might come up. we encourage people to be ready in their job search, whether they are actively looking now or if things come up unexpectedly over the holidays through networking. >> a.i., what does it help a job candidate do? >> we see a.i. across the area.

it's helping software developers be more efficient, create marketing copy. job searches are hard jobs. a.i. can help job seekers be more effective and efficient. it can help you reformat and rewrite your resume in minutes. scan through jobs and find jobs that are the right fit for you. it can also help draft cover letters and resumes. >> if it's free, how are you making money? >> we make money when people find and apply through jobs on our site. we get paid by employers. it's a win, win, win. >> nice. >> an employer fines a candidate that's a good fit. ultimately, it's a win on both sides. >> you are competing with zip recruiter and those others? >> yeah. we are competing in the industry of helping people find work. >> i'm assuming that -- i don't

want to lie about my skills in a cover letter or resume, but a.i. can help me figure out what skills i have that fit the job it found for me. >> resumes are static right now. people's profiles and their backgrounds are really dynamic and richer and more diverse than what could be included in one piece of static paper. the skills and experiences for one role might be different than another role. a.i. can help almost perfect your pitch for each given role and highlight the skills and experiences that are relevant for that position. >> i have seen examples of a.i. actually sorting through the resumes of the applicants and rejecting some of them. i suppose it is only fair the applicants get to use a.i. but if i'm looking for a job and using a.i. and it's knowing about the jobs and can tailor

resumes and cover letters, it's a shotgun? companies will get a lot of applications if people with applying through you. >> we encourage users to apply for jobs they are interested in, they are qualified for. we want to automate the tedious aspects, formatting a resume, customizing a cover letter, things like that. we encourage job seekers to use that time that they have freed up to add the human element, to network, leverage friends and family, to create a thoughtful thank you note for create an outreach to recruiters. repurpose that time to do other valuable things in their search. >> the cover letter, i mean, is that still a thing? i have been in the same job for 25 years, so i don't know. cover letters are still a thing? >> yeah. every company is different. every company's application process is different. many require cover letters.

we think about the cover as sharing the why. the resume covers the what. because you don't know how important the cover letter is for any given company's process, job seekers often still need to go through that part of the process. you can create a first draft, edit it and then have an application that very quickly is tailored to that position. >> how did you get your job as ceo? is it because you are one of the founders? >> the founding team was -- i came from credit karma. we found that a lot of people who wanted to make financial process found it elusive without making progress in a job search and their employment situation. we aspire to create a free offering that helps people advance their careers and improve the employment prospect. >> how did you get your job, through a resume and cover letter? >> we founded the company.

>> fair enough. let me ask you, how do you hire? >> we hire -- right now, we hire through leveraging job boards and looking at candidates that come in. we put together a job description and then we make sure that job description reflects the ideal candidate. then we review candidates that come in. we will get them in front of the team and ensure they are a great fit. >> again, it's earn better. i appreciate you being with us this morning. "press here" will be right back.

welcome back to "press here." i was reading about a video game that was used to treat attention deficit disorder. a video game may be the easiest medicine you will have to convince a child to take. i wanted scientific answers. the company sent us the chief medical officer, scott collins, a clinical psychologist, who has published nearly 200 scientific papers and has been an associate editor of a medical journal as well. scott, my understanding is you have fda approval for children, the first video game to treat

adhd. we scheduled this a couple of days ago and as you are sitting down for the interview, you got news. what is that? >> we just heard from the fda that our product endeavor rx, which has been authorized by the fda for the last couple of years to treat adhd in kids 8 to 12, we just found out that that authorization has been extended up to children age 17. any kid between the ages of 8 and 17 have access to this treatment. >> anything we hear about we want legitimacy. the fda approval is big. this has been repeated. this is effective and other scientists would agree? >> yeah. i think so. if they evaluate the evidence in the same way we and the rest of the scientific community do. we published a number of studies that are the result of the

clinical studies we have done with the treatment. the treatment with adolescents that was approved, that's under review as we speak at another medical journal. >> you have yourself long before you joined this company, years and years of experience dealing with this issue. >> i have, yes. i have been with the company for a year. but i worked with them for a decade. i was previously a faculty member in the school of medicine at duke university. we did lots of clinical trials for all of the treatments that are out there right now for adhd, mostly medication. we were approached in 2013 from a company that had this technology of a video game. they said, we want to run a study to see if there's something here that might be effective. we did that. the rest is history. >> you hinted at it, but that was my next question. before we get to how the video game works, how does -- how is

adhd normally treated? >> there's two primary ways. medication and behavior therapy. medication comes in two flavors. there's mainly stimulant medication, what most kids receive, and then there are a few non-stimulant medication alternatives. then, of course, there's behavioral therapy, working with a psychologist or psychiatrist or somebody to help working on changing behavior. >> describe the video game to me. then describe how that helps at all. >> if i could, i think one of the things that's important to understand is that this was not a video game by design in the way most people think about video games. this is a treatment that was developed. the treatment was developed to specifically exercise the parts of our brain that are associated with attentional control. that exercise comes in the form of a couple of cognitive tasks.

you have to basically learn how to multitask moreeffectively. the video game was wrapped around it to make it more engaging. think about the video game almost of it like the capsule or liquid you take the medicine. it's the vehicle for delivery. the treatment itself is that core set of exercises helping to train attentional control. >> you remember back -- maybe they have them. video games that teach you to type. the point is to teach you to type. then they design the video game after that. >> that's a great -- i do remember those. i haven't thought of that, but that's accurate. >> mario cart -- i'm half serious -- you have to pay attention. you have to accomplish certain tasks. it would not be the same sort of affect? >> we don't think so.

we never scientifically evaluated it. being good scientists, we can't dismiss it. this treatment was developed from the ground up to target those pathways involved in attentional control. people think that a lot of times the entertainment aspect of it is -- people focus on that too much. we tell them, this is the treatment first. this is not going to be the most entertaining video game you have ever played. it might be the most fun medicine that you have ever had to take, as you said in the intro. >> this hasn't -- if i'm understanding, hasn't been approved for adults, but adults can use it. i know adhd -- we think of it as a childhood issue, but adults suffer as well. >> absolutely. it's actually -- even though we recognize adult adhd for a number of years, it's growing in

the urgency to address it. last week, i was at a meeting in washington, d.c. sponsored by the national academies of sciences that was designed to talk about all the issues involved in the diagnosis and treatment of adult adhd. as you said, we do have a product similar to the pediatric product that's currently under review with the fda to also get authorization for that similar to what we just received for the adolescents. >> this is -- you have fda approval. do you have insurance coverage on this? i looked on the apple app store. the price structure, $129, first explain that to me. is this something parents are going to be covered as far as -- i can imagine going to my insurance company and saying, i bought a $124 video game. >> it's actually -- we think about the adult and pediatric product. the adult product is the one you or anybody else can do into the store and download and

subscribe. the pediatric product, the one that just got authorized last week, that is a prescription product. the price structure of that is a little different. we have had i would say very small success in getting insurance companies to reimburse that pediatric prescription product. that, frankly, is one of the reasons we decided with our adult product to go direct to consumers. we don't feel the insurance companies are interpreting the data and providing support to this. we wanted to put the decision in hans -- in the hands of people. we lowered the price for -- >> give me the name of the game itself. >> pediatric is endeavor rx. adult version is endeavor otc, over-the-counter. >> scott, i appreciate you walking me through that. it's a fascinating issue.

it's a fascinating solution as well. i wish you the best of luck. the chief medical officer at achilles. thank you for being with us. "press here" will be right back.

that's our show this week. we have a sister podcast called sand hill road, all about venture capital. thanks to my guests. thank you for making us part of your sunday morning throughout the year.

a very happy holidays from all of us. ♪♪ ♪♪

damian trujillo: hello and welcome to "comunidad del valle" i'm damian trujillo. we hope you're enjoying your holiday weekend, today is our holiday special show on your "comunidad del valle." [music]