there, more news on the way. new. the eyes of the world and yemen ye yemen as news breaks of new

attacks. we'll have the latest. the midwest braces for a bomb cyclone blizzard as crippling cold moves east. new england could see another round of floods. meteorologist angie lassman is tracking those systems and the blast of cold hitting east more companies claim meta is placing their ads next to content dangerous for children what new mexico's attorney general had to say about the growing lawsuit. new england might never be the same after 24 seasons, bill belichick ends his storied run with the patriots and a new dinosaur in town it's friday, january 12. "early today" starts right now good friday morning to you, i'm frances rivera breaking news and a developing story. the united states dramatically

escalatingit esc escalating its activity in yemen. both president biden and prime minister sumnak confirmed the attack mr. biden said at my direction u.s. military forces and together with the united kingdom and support from australia and bahrain successfullyn succecond attacks. they have recently had a blockade, the houthis are demanding that israel stop attacks in gaza. in israel, anguished families are coming up on the one hundred day mark

around a hundred, most of them civilians, remain in captivity >> reporter: it's been nearly 100 days since hamas massacred more than 1200 people and kidnapped hundreds inside israel israelis began to commemorate the milestone in the most mournful way families of hostages went right to the border with gaza to shout to their loved ones. >> don't give up stay resilient we're coming to get you soon >> reporter: the spot is painful and emotional. this is where an open-air concert was held on october 7, when hamas gunmen suddenly appeared in the sky. and went on to murder more than 360 young men and women, kidnapped dozens, and according to israeli officials, raped women many. >> we standing so close to you we love you. so much.

>> reporter: romy was kidnapped from the festival. shortly afterwards we met her mother who was on the phone as masked gunmen vupdsurrounded her and took her i spoke to her again around romy's photograph. >> i have it in my mind, it's not just the sounds that i hear. now i have the images. the pictures of what she was going through. >> reporter: when you were shouting out her name. >> yeah. >> reporter: you believe she could hear you >> yes, yes, she can, either hear me or feel that i'm talking to her i know she does. >> reporter: the israeli government believes at least 100 hofrn hostages are still alive the white house says at least six are american negotiations to free them led by qatar and egypt have been stalled for weeks. a diplomat briefed on the talks tells nbc news at that negotiations are under way to get badly-needed medicine into

gaza, for both the hostages and palestinian civilians. >> richard, thank you. and back leer ahere at home pentagon inspector general said they will investigate the hospitalization of lloyd austin. they will look at the dep department's policies and procedures we are only a few days away from the iowa caucuses the republican frontrunner spoke out in a new york courtroom, defending himself and his businesses, after be found liable for falsely inflating his net worth. tracy wilkins has the latest >> reporter: as republican candidates stumped in iowa, donald trump, the presumptive frontrunner, spent the day in a new york court, after the judge overseeing the former

president's civil trial denied trump from speaking for fear he'd turn it into a political speech, he eventually gave the former president five minutes to address the court, where he went on to accuse the judge of having an agenda and repeated much of what he's been saying outside the courtroom. >> this is unconstitutional witch-hunt it's election interference at the highest level. it's a disgrace. >> reporter: the former president is accused of using fraudulent tactics to inflate his net worth in exchange for favorable loan and insurance rates, accusations trump denies. miles away in iowa, now that chris christie has dropped out of the race e the remaining republican candidates hoping to defeat trump, ron desantis calling out trump for holding his own town hall instead of debating the candidates. >> he knows he can get away with that type of gaslighting in that type of venue and the wouldn't e able to do that on the debate

stage. >> it's 11 months worth of work >> reporter: meanwhile, in an unrelated court battle, president biden's son hunter is expected to plead not guilty in a los angeles court to nine felony and misdemeanor tax offenses, this after his surprise appearance before congress, prompting house republicans to formally move to hold biden in contempt testify closed doors the faa is launching an investigation into boeing over that alaska airlines mid-air blowout. in a statement, the agency said it would look into whether boeing failed to ensure this pl t their planes were in compliance. preliminary examinations have turned up loose bolts around the door plug on several more of those planes the incident has grounded every

max-9 plane worldwide forcing airlines to cancel hundreds of flights. strong winds blew off part of a roof in an apartment complex in el paso, texas. at least 12 units were impacted. residents living in impacted units are relocated and thankfully no one was hurt out west a second avalanche hit hit the tahoe palisades ski resort, just a day after one on wednesday killed a man and injured three others of luckily no one was caught in the snow. in idaho, a desperate search and rescue is under way as another storm is headed for the region let's head to angie lassman, who is tracking multiple systems this morning >> we've got the winter alerts up for 53 million people right now, looking ahead to major impacts across parts of the east the wind alerts, flood alerts, also something we have to deal with today, not to mention the potential for strong to severe

storms a tornado watch right now in effect for places like jackson we're going to see from texas to mississippi the potential for stronger storms here this morning. and that threat continues into the afternoon. the snow will start spreading moo the great lakes. the heavy rain will make a move to the east as well. it's not just the heavy snow, the heavy rain we're also dealing with strong winds and bitter cold temperatures are settling in behind this. night bi notice by the time we get into saturday the lake-effect snow is still going on we'll likely see difficult travel we're watching for the potential for strong storms, 29 million people included in that with the threat of wind gusts over 60, 70 miles per hour and there's the snowfall totals we expecting where you see the brighter pink is 18 inches of snow the lake-effect snow is going to be problematic and lasting through the weekend, with hourly rates of one to two inches likelyw 60s in atlanta, low 70s

montgomery showers and thunderstorms possible for new orleans up through charlotte. and that's a look at your forecast, frances. i knee you'ow you're going join me wiwhen me when we talk t the greatest coaches we talk ab the greatest coaches. ccasional . ♪♪ the greatest coaches en me when t the greatest coaches n me when wh greatest coaches me when we tale greatest coaches me when we talk greatest coaches . me when we tal greatest coaches. help stop the frustration and start taking align every day.

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who claim that meta has put their ads next to damaging information for kids investigators in new mexico created decoy accounts, posing as children under 14, finding evidence that meta platforms serve underage users to sexually explicit material and lead them to groups that deal in child p pornography. >> there is a vast network, not in some dark corner of the internet but on facebook and instagram and social media applications that people use avenue s every single day >> reporter: now a new court filing, alleging that meta runs ads next to the content and advertisers are angry. walmart asked why its ads were running next to illicit content and questioned the reasoning

walmart writing in e-mail, you mentioned repeatedly that you have shared accountability here, but to us, it feels like all of the onus and work sits with walmart and those activating campaigns. >> it says to me that meta still is not taking seriously, even the legitimate concerns of advertisers on their platform about the type of harm that this illicit content is going to have >> reporter: last november, according to the court filing, the match group, which owns tinder, hinge and other dating sites complained that it was all of young girls, including a young girl provocatively dressed, straddling and caressing a harley-davidson-style motorcycle meta acknowledged a small amount of content may not get caught. according to the filing, the ceo of the match group e-mailed mark zuckerberg and said meta is

placing ads adjacent to offensive, obscene and potentially illegal content, includ >> people inside the company are raising re raising red flags and making recommendations and they seem to be watered down or ignored >> reporter: by whom >> we're going to find out who is responsible for making these decisions. ultimately the decision lies with the chief executive >> reporter: facebook's own integrity team recommended the company adjust the way facebook suggests people you may know to users to avoid recommending minors to adults the team saying it pointed pedophiles to children they could not have found on their own. the filing says facebook rejected at that recommendation. meta disputes that a spokesman saying the work of that team triggered its effort to avoid recommending teens to

suspected abusers, work that within months led to restrictions placed on millions of accounts that were behaving suspiciously meta rejects allegations involving advertisers and its control, adding we don't want this type of content on our platform, and businesses don't want their ads next to it. kate snee s snow, nbc news. a week of shocking coaching departures wraps up. g departures wraps up. oh, no! bye, bye cough. later chest congestion. hello 12 hours of relief. 12 hours?! hmmm, ok. not coughing at yoga. antiquing not coughing? not coughing at the movies?! hashtag still not coughing?! aaah. oww!

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there's so many fond memories and thoughts. i think about the patriots and always be a patriot. i look forward to coming back here, but at this time, you know, we're going to move on

>> yeah, it took four years, but bill belichick is following in his quarterback's footsteps and leaving new england after rumors swirled all season long about the future with the team he and robert kraft have mutually agreed to part ways belichick won six super bowls as part of one of the greatest dynasties in sports history. tom brady paid tribute to his former coach on instagram calling him the best in the history of the nfl there's lots of arguable g.o.a.t.s when it comes to bill belichick. it speaks to the tone of this whole parting that they both had this news conference where is he going to go? the commanders the falcons? >> he doesn't look like he's retiring he's in his 70s, but it seems like he's going to keep this ball rolling as long as he can >> and believe it or not, there's still football to be played and action begins saturday when the browns travel to houston to

take on the upstart texans later on, the dolphins will face both sub-zero temperatures and defending champions as they attempt to upset the chiefs in kansas city. sunday's triple-header sees the steelers head to buffalo while the cowboys attempt to right the wrongs of playoffs past and knock off a young packers squad at home. and the weekend wraps up here on nbc as the lions host the first playoff game in decades while fa facing matthew stafford and the rams the quarterbacks facing each other from their previous teams in a playoff game, first, like i said n decades it's going to be an epic atmosphere >> so many storied games with this lineup, so much action, too. ur turning to baseball. it was reported late thursday that the team reached a deal with pitcher marcus stroman. the two-time all-star, stroman

was most recently with the cubs, following stints with the blue jays and mets. and while the yankees have not officially posted the deal, there weigas a photo of him in uniform. >> these dollar amounts have been crazy shohei otani i'm sure we'll see more. when we come back, walmart deliveries are about to come flying into the dallas-ft. worth area if you need something to warm your bones, panera has a super deal bones, panera has a super deal. [camera shutter sfx] introducing ned's plaque psoriasis. [camera shutter sfx] he thinks his flaky, red patches are all people see. otezla is the #1 prescribed pill to treat plaque psoriasis. [ned?] it can help you get clearer skin and reduce itching and flaking. with no routine blood tests required. doctors have been prescribing

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tasseagles that were rescued might finally be able to fly free. the warmer than normal weather has delayed their release. our minneapolis affiliate explains >> reporter: at the university of minnesota's raptor center, some eagles will never leave and serve instead as an ambassador e others recover and will eventually be released. >> a lot of these injuries are human caused like hit by cars, but a lot of times they're just found on the ground not doing well >> reporter: the hospital treated nearly 200 injured eagles last year 11 of them are left, juveniles >> they can get pretty darn feisty, when they're feeling good, which thankfully all 11 are. but they are an all pretty darn close and we are waiting on the weather. >> reporter: like a lot of minnesotans, the cold weather

leaving them to congregate at the water. >> we like to release these youngsters into groups of at least 50 eagles. they can further refine and hone their ability to hunt or scavenge by watching other eagles so the adult wild eagles are having lots of places to pick from to hunt it's just this specific group of these juveniles that this weather is causing some changing for. >> reporter: the birds may not graduate from eagle university just yet but scientists say they're confident the delay won't impact their development. >> we're very confident that these birds are going to have a fantastic second chance at life. >> and our thanks to jennifer hoff for that report researchers say a newly-discovered fossilized skin is the oldest on record that is 286 million years old to be exact. it was found in an oklahoma

cave researchers think animals fell into the cave system and were preserved by oil and tar that seeped in. this could serve as an important clue as researchers believe the crocodile-like skin is back to a time when they were transitioning to life on land. a new tyrannosaurus was discovered in 1983 and they re-examined a partial skull and named the new species. the jaw is shallower and more t-rex. toward the back than the th an

right now at 5:00, a new avalanche at palisades tahoe rattles skiers ahead of the holiday weekend. we're tracking conditions in the sierra and the safety concerns yod