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tv   Press Here  NBC  March 31, 2024 8:00am-8:31am PDT

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do you mind if i get your take on something? >> the director of disruptors. he also wrote and produced it. let's start with why. there are not a lot of films about venture capital. not sure there are any. why this subject? >> it is something i've thought a lot about. my background is in blogging. it was famously sued into oblivion by peter teal, a venture capitalist. he said i
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don't like this website and i will try to destroy. that might've been my introduction to them. since then i have been witnessing how they interact with society and change society and with their investments and choices. it's something i have been interested in. when i had to write a movie it seemed like a natural choice. >> in the movie somebody creates a fictional company to get funded. this is the victim and he is some times the bad guy as well? >> yes. people didn't really do do diligence. they see these people that seem to trust them so why do due diligence. it's hypocrisy. there are billions of dollars
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that prove how smart we are and then when you see them in practice, they are scared following each other in a circle . not actually with special insights or whatever they claim to have that gives them the ability to have all this money and power. that exposed and pulled the curtain back. i thought that was a fun thing to play with. >> all writers have to hope for some kind of suspension of disc leaf. we need to buy into it. in the case that it really happened if you look the part and act the part and talk about shifting the paradigm, somebody might write you a check. >> yes. if you wear a hoodie and you are a little awkward and not good at people skills they say well this reminds me of who is been successful in the past.
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that is more powerful than any specific pitch. are you who i think will be successful ? >> that demystifies the word ingenious. we can pick the winners. >> is your venture capitalist, it's based on anyone in particular? >> he is a bunch of them. there are the big ones like paul graham and you kind of -- the guys who are the loudest on twitter are the ones i thought they were the most fun to go to. they love to talk about their world and if anyone criticizes anything they get offended quickly. >> comedy is a great artform
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when you can get as close to the truth as you can. you did gods of food which held up a mirror to the pretentiousness of chefs table on netflix. let's take a look at this. this is the ultimate farm to table. >> it connects you to food. it is 10,000 acres of field. julia lets her patrons loose on the land to fend for themselves. it is illegal, dangerous and the freshest food i have ever tasted. talk to me about comedy, the idea that you get close to the truth and close to the stereotype and that is what is funny. >> yes. finding truth in comedy makes you connect to it. people want to have the truth about their lives and reality
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told in a surprising way to see it in a light that feels real but you had not thought of it like that before. somebody can say here's a different angle on something that you recognize as true but you have not seen it that way. that is where the joy comes from for me. i like to find this and find other ways to look at the world and be surprised by it. >> one chefs table, i enjoyed that. it was very good. there was a tiny piece of me that thought to myself, this is kind of silly. >> sure. they took it seriously. you're making food. do you deserve the michael angelo treatment for this? >> we don't need the slo-mo. it's a very funny turn that is so serious and anybody who
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takes food that seriously is asking for someone to come and take up into their balloon to deflate in a little bit. >> the way you used to be when you distributing you had to find a distributor and get it in the theaters. your film will be available now on apple and amazon and youtube. it's a whole new world out there. >> it is. obviously, there is a benefit to doing a theatrical run. it was a small budget. there are no movie stars in it. this is not a terrible distribution. there is a crazy world and its easy to do this yourself. you can get it up on major platforms. your distributor would take half of your cut. we decided to say let's do it ourselves and it goes with the
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scrapping us of the film and how we made it and the theme of the film. we're doing this on our own. you don't have to give up that much of a cut of the small amount that we might make. >> what is in your pipeline that you have been mulling as your next project ? >> i wrote a couple of scripts. we will see if i can get them made and then teach myself how to make video games. it requires less funding than movies. i am seeing what we can make in the next couple of years. >> video games with stories are great video games. >> adam, i appreciate you being with us. the director of the disruptors and press here. we will be right back. >>
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welcome back to press here. you probably know there are influencers out there on you tube and tick-tock who are making a ton of money. thousands, even millions of dollars from product placement. it's nice work if you can get it but it's a tiny minority. then there is the other 99% of influencers who will not get paid at all. not everything has to be in cash. some are asking for stuff from their fans and subscribers as they post lists, kind of like a
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wedding registry and people buy these things for those that they follow. thrown is the site that allows creators to develop gift list, 350,000 creators have signed up. those creators, what percentage are actually getting things from their followers? >> reporter: 100,000 get at least one gift. >> is there a common theme to these gifts? price point or seems like something everybody asks for? >> it's $40-$50. the types are everything from items on stream, a hot salsa or something and then streaming accessories, microphones are sold and high price items as well.
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>> that is a cool thing. if somebody wants something quite expensive i can contribute toward it. >> exactly. this is been used by almost all creators. >> i want to get one thing out of the way and when you think of contract creators getting gives our minds go to content creators in the adult section of the internet economy. i prefer not to mention the pacific website. what percentage of your users are in the adult section of the economy? >> it's a small percentage for us. we had about 10%. the vast majority are on twitch, youtube and instagram. we have seen a spike on tick- tock. basically the adult space
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has been a small percentage. >> someone who does family then really broadcast is cozy games. they have been here before. you told me that she uses your service? >> exactly. one of many. she is one of the biggest in that space and she uses part of our wish list like the gifts and then she has a large audience so she makes money from affiliates and she uses a store for our product. >> how do you make money? >> i assume it is affiliate links. somebody buys me something from amazon you get a cut ? >> yes. the way it works is we can't have people or fans purchase it themselves. we handle all the ordering ourselves otherwise it has a different address. so the brands pay as a
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commission for each sale we make and then we place an order in their shop system. if we don't have integration with the brand we can fulfill an order but we have a team that does those orders. >> okay. i'm looking for things i might want to ask my fans for i can have things that you have a previous business relationship with in which case you get a commission or things off of amazon? >> yes. that also gives us a small service fee. we tried to get as many brands as possible so there is no fee. >> the price point is interesting. i subscribe to some things that might be five dollars a month or that sort of thing and i guess that does add up to $60 at the end of the year but
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people are more likely to spend more money on a gift. that is between 40 and $60 so they might just not want to give cash. >> yes. you don't show up to a birthday party with an envelope with money in it. you need a personal present. there is also the identification factor. on twitch once you purchase a gift it pops up you have automatic tweets going out. people are much more likely to purchase a gift as opposed to donating the same amount of money. >> and you do want to be able to reach out and reward in some fashion the subscriber giving you a gift, even if it is something as simple as an mo g. >> exactly.
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we have thank you videos. they can see a video and post it and chat with the community. this is great. we have also seen a gaming's studio that added to their studio. gaming computers and screens and everything have vague lifters name on it. >> is there an unusual gift on your registry that you wouldn't think of people buying each other? >> yes. one of the coolest ones i have seen is a huge converted former school bus that somebody was to use to make it tour across the country. that's one of the coolest gifts i have seen. it is about 10% mark of funded.
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it's a super fun gift. >> where did this come from? >> we had a couple of creators and they were talking about po boxes and other issues they had. we researched the problem and so online there are a lot of people complaining about privacy issues they had with other platforms and po boxes where you can't get shipments to . we thought, let's try to build this. it seemed easy at first. when you get into it, the operational part is complex. have to have the operation part two get partnerships. we thought it would be easy but it was a massive project but, here we are. >> you are smart guy. i believe your thesis at university was the interpretable explanation of net rocks did you ever think
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you would use all that to help somebody by school bus? >> i was surprised as you are. i have to say the challenges that you have to solve in the business world can be challenging. that is true. >> okay. thank you for being with me this morning. the cofounder of thrown which lets creators develop gift list. we will be back in just a moment. >>
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welcome back to press here. each episode we are talking about ai. my next guest says counterintuitively, english majors may have the most to gain from large language of models. >> donnie is an author, journalist and a startup entrepreneur. i have seen chat gpt write stories and poems and limericks. that seems like a big threat against those of us who write for a living, not a benefit. >> yes. it's interesting. in the tech field what was prioritized at technical skills now it is communication skills and the real focus on the humanities particularly english. there is an emphasis on communication and historical context and creativity.
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has ai augments the system we need to interpret and direct the work of ai. >> it creates its own written content. there is going to be the name for somebody to look it over and rewrite it and fact check in and that kind of thing. >> that is correct. it will create the first draft. we almost need a higher bar for editors. in that way, english majors are going to bring a real skill set to the table. >> i also think those of us who are english maters when i look at doctors reports or police reports or engineers proposals in those sorts of things, writing is not their skill. it's a polite way of putting that. it will allow them to
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communicate better as well. >> yes. it will allow everyone to be able to communicate better and within technical fields those who can communicate better, we need that a lot. most engineers are not english majors and not the best communicator. the more of that in the field, the better. >> what got you interested in ai? >> i started ace dart up focused on affordable education and how we could personalize the experience to be outcome oriented. i built a company called auto. we tailor a curriculum to you so the time you spend on education and the money you spend is geared toward your ideal outcome. >> is that where you see the best outcomes, education. it makes sense.
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>> yes. any industry where personalization can come in or there are vast amounts of data to be sorted through, ai can be very effective. anything you can train a model to make much more efficient than humans will be better for ai. especially in the classroom, one example is teachers are able to use these tools to take lesson plans and tailor them to different students and an example was given to me was geometry. this teacher had a class obsessed with taylor swift. she can ask ai to make problems for taylor swift and it is interesting how we are going to be able to personalize the educational experience. >> doctors talk about personalized medicine but personalized teaching is
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exciting. teachers do this with the incredible patience and skill they have. all the kids in the classroom are learning it different rates. give them different tests, quizzes and homework. >> yes. it's going to make the life of a teacher much easier and save them time so they can be more present for students. i think it will be great to see how teachers will use these tools to make them super in ways they already are, but better. >> and is ai going to be a tool that is value added ? >> people are worried about jobs. recently a company said they could replace 700 employees with customer service. they have a phenomenal accuracy rate. there are jobs at risk. a lot of jobs will be augmented
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in the way we were talking about teachers. >> yes. they will be augmented and people will be augmented and they have the tools to make them more effective. really, there will be certain jobs that will change and no longer exist. however, for the most part, if you are able to accept these tools and work with them and ask yourself the question, how can i use this tool to increase productivity and efficiency and outcomes or out put, you will be on the winning side of this which means you work less to generate more and that is a great outcome for most jobs. >> bright future for us. okay. we will be back in just a moment. >>
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business. it's not a nine-to-five proposition. it's all day and into the night. it's all the things that keep this world turning. it's the go-tos that keep us going. the places we cheer. trust. hang out. and check in. they all choose the advanced network solutions and round the clock partnership from comcast business. powering more businesses than anyone. powering possibilities.
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that is our show for this week. thank you for making us part of your sunday. >>
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>> jon: the warmest of welcome to the etihad stadium. the home of the reigning premier league champions for the biggest match of the season so far. and maybe when the chapter is written in retrospect, the most consequential game of the season. full stop. liverpool have playeal

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