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tv   60 Minutes  CBS  August 11, 2024 7:00pm-8:00pm PDT

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ransomware attacks in history happened here in las vegas. when english speaking hackers teamed up with elite russian hackers. it may be just the beginning. how many people are involved? >> there's thousands of people involved at this point. >> you're a part of a movement. >> this man is a heavyweight in the world of private equity. an industry famous for its rut ruthlessness. yet he's emerged as the leading evangelist for the concept of employee ownership. take a same incentives that are made the c-suite rich and apply them to people working flatbeds, factories, and farms. >> our colleagues will get a meaningful payout of $20,000. >> i'm only your favorite woman of all time. barbie. >> who was responsible for
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in the past year, hospitals, pharmacies, tech companies, las vegas' biggest hotels and casinos, have been paralyzed by the ransomware attacks in which hackers break into a corporate network, encrypt, or lock up critical files, and hold them hostage until a ransom is paid. as we first reported in april, it's a crime that has been growing more costly and disruptive every year. now cybersecurity researchers fear it's about to get worse with the emergence of an audacious group of young criminal hackers from the u.s., uk, and canada the fbi calls scattered spider. more troubling, they've teamed up with russia's most notorious ransomware gang. last september, one of the most
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pernicious ransomware attacks in history was unleashed on mgm resorts, costing the hotel and casino giant more than $100 million. it disrupted operations at a dozen of the most renowned gaming palaces on the las vegas strip, mgm grand, aria, mandalay bay, new york-new york, the bellagio. anthony curtis is a las vegas fixture. he's so good at counting cards, he's been banned from card games here. now he published the "las vegas adviser," a monthly newsletter on all things vegas. >> incredibly, when it happened, i was in an mgm property, and it happened while we were having dinner and there just began to be a rumbling that something was going on. when i went down into the casino, i could see then that slot machines were sitting dark, people were scrambling around. the shutdown was starting to take effect. >> across the vegas strip, thousands of slot machines
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suddenly stopped paying out. >> so all of a sudden now people are going, how do i get my money? what's wrong? and the people were sitting there waiting and couldn't get paid. >> were they angry? >> they were getting angry, yeah. and this was just the tip of the iceberg. >> elevators were malfunctioning, parking gates froze. digital door keys wouldn't work. as computers went down, reservations locked up and lines backed up at the front desks. >> anything that required technology was not working. >> sounds like chaos. >> nobody knew what to do, including the employees. the employees just had to, you know, beg forgiveness and patience. >> look, it's corporate terrorism at its finest. >> the company declined our interview request, but at the conference a month after the hack, mgm's ceo admitted the disruptions were devastating. >> for the next four or five days with 36,000 hotel rooms and some regional properties, we
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were completely in the dark. >> the hackers demanded $30 million to unlock mgm's data. the company refused but they still paid a price. $100 million in lost revenue and millions more to rebuild their servers. >> so how did the intruders get in? through a technique of deception and manipulation called social engineering. first hackers zeroed in on an employee, gathering information from the dark web and open sources like linkedin. next, a smooth-talking hacker impersonating the employee called mgm tech help desk and convinced them to reset his password. >> with that, the hacker was inside mgm's computers and unleashed the destructive malware. anthony curtis says it was the cyber criminal's version of an ocean's eleven heist. >> they're doing it the old-fashioned way. i mean, they're doing it the new way but with old-fashioned goal. they want to get the money.
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>> what do you make of that? >> i don't want to be too glowing like i -- like i like these guys because they're just crooks, right? but these hackers were able to turn the tables. the casinos have their -- they have their systems. they have their protections. they have their experts. they have their security. these guys are better. >> later, mgm's biggest competitor, caesars, admitted it also suffered a social engineering attack around the same time, suspected by the same group, but caesars paid a ransom, reportedly $15 million, and suffered no disruptions. >> from an fbi perspective, our position is we recommend a ransom not be paid. but we understand it's a business decision during a time of crisis. >> bryan vorndran is head of the fbi's cyber division. he told us ransomware attacks have grown increasingly brazen. >> any way you look at the numbers, it's a problem for the global economy and for the u.s. economy, and for the security of
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the united states. there's estimates that global losses exceed $1 billion u.s. per year. >> have you made any arrests in the las vegas cases? >> we're not going to talk about specific cases or specific companies. >> but he did point us toward the prime suspect. >> when we talk about the actors behind some of the more recent ransomware attacks, the name that's generally raised is scattered spider. and that's a criminal group that we have a lot of attention on because of the havoc they're wreaking across the united states. >> scattered spider is what the fbi calls a loose-knit web of predominantly native english speaking hackers responsible for the casino hacks, and dozens more. their specialty is social engineering. >> part of their success is because they are fluent in western culture. they know how our society works. they know what to say to get someone to do something. >> allison nixon is chief
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research officer at unit 221b, a cybersecurity firm that focuses on english-speaking cyber criminals. she says scattered spider is just one of the many illicit hacking groups, all part of a sprawling collection of online criminals calling themselves "the community," or "the com." >> the com is a subculture. it is specifically an english-speaking youth subculture that has arisen in the past few years. it's very new, but it's surprisingly disruptive. >> members of the com have hacked into companies like microsoft, nvidia, and electronic arts. >> how many people are involved? >> years ago, it was maybe a few hundred people, but since 2018, the population has exploded because of the money coming into these groups. and there's thousands of people involved at this point. >> how are they connected? >> they connect over the internet.
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social spaces where people hang out, gaming servers. it's almost analogous to like maybe the back alley where the bad kids hang out but on the internet. >> how old are we talking about? >> males under the age of 25. >> under 25 down to how young? >> like 13, 14. >> involved in pulling off major crimes? >> yeah. >> members communicate and post pictures on messaging apps like telegram, their chatter, a toxic stew of racism, sexism, boasting about the money they've scammed, and how menacing they are. >> these are the toxic online spaces where young people can socialize and mingle with criminals and gang members. and the end result of all of this is this online subculture has formed that glorifies crime, that measures one's personal worth by how much harm they can cause the world. >> scattered spider is one of
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the most sophisticated offshoots of "the com." their criminal exploits caught the attention of cybersecurity companies, and other hackers, including the most notorious russian ransomware gang, blackcat. they saw the young native english speaking westerners as a force multiplier. both claimed credit for the mgm attack. >> historically speaking, russian cyber criminals did not like working with western cyber criminals. there was not only a language barrier but also they kinda looked down on them and viewed them as unprofessional. >> the russian and western hackers met in the shadowy corners of the dark web and now are powerful partners in crime. scattered spider uses its english and social engineering skills to break into western companies' networks. blackcat provides its experience and its malware, used in some of te most shocking ransomware
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attacks. including the 2021 attack on colonial pipeline, which caused gas shortages up and down the east coast, and this year's attack on united health group, which disrupted pharmacies nationwide. the state department is offering a $15 million reward for information on russia's blackcat. >> this is blackcat's data leak site. >> jon dimaggio, a former analyst at the national security agency, now investigates ransomware as chief security strategist for the cybersecurity company analyst1. >> so there's a term, it's called ransomware as a service. that's been given to the structure and the format of these gangs. >> dimaggio says ransomware as a service has taken the crime to a new level, the long-established russian gangs, like blackcat, offer their services -- malware, experience negotiating ransoms and laundering money -- to what
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they call affiliates, like scattered spider. >> so in return, when a victim pays an extortion, the profit that comes from it is now shared amongst those criminals. >> the most successful russian gangs are run like legitimate companies with easy-to-navigate online platforms. 24-hour service desks, even human resources to hire software developers. >> these are people that specialize in developing malware and ransomware and they're in very high demand. >> you said you've gotten to know some of these people. >> yes. >> are they mostly young men? >> the leadership are, you know, people in their 40s, late 30s. they're people who've got experience. they're people that have a financial background. >> dimaggio says the russian government provides a safe haven for ransomware gangs. >> as long as they don't target, you know, an organization that falls within russia or the former soviet state, they don't get prosecuted. it's not considered a crime. >> it's not considered a crime
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to attack american businesses? >> it's crazy, right? that's -- that's how it works, though. >> so it's like they operate with impunity. >> 100%. that's the whole reason why this is such a popular crime. >> russian ransomware has become such a threat, the elite cyber warriors at the national security agency has joined the fight. before retiring last march, rob joyce was nsa's director of cybersecurity. he told us the colonial pipeline attack was a wake-up call. >> it caused us to step back and decide that we had to put more resources into this foreign threat. so one of the things nsa has, we have hackers. and it really, at times, takes a hacker to defeat a hacker. that's the value nsa can bring, is we can identify people, specific people involved in some of these activities. >> the nsa helped identify the russian hacker responsible for the colonial pipeline attack.
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and in january 2022, after months of negotiations, russia arrested him and other accomplices, but five weeks later, it all came undone. >> following the ukraine invasion, those people were let out of jail. >> so they're back in business? >> yes, sir. >> and now they've teamed up with the young native english speakers of scattered spider. the fbi's bryan vorndran calls it an evolution of cybercrime. >> in the case of scattered spider, is it powerful that they are with blackcat? of course. i think that it's important to know that we are against a very capable set of adversaries. they're very good at their work. we're also very good at our work. >> in january, the bureau arrested a 19-year-old from florida, noah urban, charged with stealing cryptocurrency. he's pleaded not guilty. cyber investigators have tied him to scattered spider, but so far, not the casino heists.
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last month, two more arrests, both tied to scattered spider. one allegedly involved in the casino hack. others are still out there hiding in plain sight. allison nixon calls las vegas a harbinger. >> the level of cybercrime has risen to the point where it feels overwhelming. and every year it gets worse. and it feels like as defenders we're -- it's almost like we're winning every battle and losing the war. (♪♪) you know, you only get one body. it might be the perfect size to do this. your body may take up a lot of space. or have to speak with its hands. but no matter what body you're born with, you only get one. let's fight like hell for it.
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for so many, a mirage. into this crisis strides pete stavros, unlikely champion for empowering and enriching the rank and file. stavros is a heavyweight in the world of private equity. an industry famous for its ruthlessness. yet as we first reported in may, he's emerged as the leading evangelist for the concept of employee ownership. his idea, take the same incentives that have long helped the c-suite get rich and apply them to the folks working factories, flatbeds, and farms. >> norman rockwell never did paint arthur, illinois, but what a canvas of americana. beating slow in the heart of the heartland, this town of 2,200 sits in a pocket of amish country. a place where past and present cohabitate. not long ago, arthur was the unlikely site of a daring experiment in american capitalism. c.h.i. overhead doors, which manufacturers garage doors, was
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founded by a local amish carpenter, then in 2015, kkr, one of the world's biggest private equity firms, came to this small town and purchased c.h.i. for $700 million. that's when brad edwards, a 19-year veteran of the factory foor and his wife, crystal, started googling the new corporate overlords. >> what did you learn? >> to me, it seems like they owned half the world, right? you know? and then the rumors started going around like, oh, this is -- this is big new york private equity. they're going to skin this down to the bare bones until they can squeeze a few bucks off of us. and whenever they leave, there's gonna be nothing left. >> today, roughly 12 million americans are employed by companies owned by private equity, firms like kkr that specialize in buying businesses with the goal of improving performance and value, and ultimately reselling for a profit. a practice that often involves cuts and layoffs. over a ten-year span, it's estimated that at least half a million jobs have been lost to
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private equity cutbacks. that would have devastated brad and crystal edwards, buried under credit card debt and with no savings, they had taken second jobs to support themselves and their three daughters. >> you were working. she worked midnights at casey's, the gas station that used to be open 24 hours. >> you took a late shift at the gas station? >> late shift at the gas station, and then maybe slept or maybe didn't sleep. >> soon after kkr bought c.h.i., employees gathered to meet the new boss, kkr executive pete stavros, who came bearing an unexpected message. no slashing, no burning. c.h.i. would be growing, and the entire workforce would now be part owners in the company. >> what's your immediate response when you heard about that? >> it was too good to be true, right? like you would hear people talk about, no, this is just -- they're just dangling the carrot, right? >> what's the catch? >> yeah. >> yep. what's the catch? exactly. >> a lot of times, you're walking in and people say, i've
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heard promises before. >> stavros has given the employee ownership pitch before and was accustomed to a skeptical audience. >> day one, we sit down with the workforce. we explain at a very high level, this is our business plan. this is where we're headed. these are the key priorities. there is a pool of ownership set aside for you. >> his idea, really, is simple. give rank and file workers a stake in their company on top of salary, plus a voice in how the business is run day-to-day. with skin in the game, they'll be motivated to work harder and smarter. >> ownership is really an ethos. it's a mindset. what i mean by that is what you want are people feeling like, these are my products. so i'm sending out poor quality, that's a problem for me. if our productivity's down or if our customers are unhappy, these are my customers. and this doesn't happen overnight. but when they pay off, you do get behavior change. you get people on the shop floor saying, i have ideas on how to
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reduce scrap or improve quality. >> the concept is not a new one. in the '70s, congress passed laws to encourage employee ownership, a story "60 minutes" covered at the time. >> a year ago, the 75 employees of this company were told they were going to become part owners, stockholders, in infant specialties. >> but as corporate america struggled with the complexity of a new model, the effort sputtered. today, while it's common for executives to be compensated with shares, fewer than a quarter of private sector employees own a stake in their company. all as their wages and wealth have stagnated. on this topic, devout capitalist pete stavros can sound downright revolutionary. >> you've said that social contract in america is broken right now. what do you mean by that? >> that workers feel like they don't have hope. they don't have a way to get ahead. there's half of america earns an hourly wage. most of them have no assets, no plans for a dignified retirement. >> this, stavros says, is not just bad for society.
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it's bad for the balance sheets. >> 70% of america doesn't like their jobs. somewhere around 20% hate their jobs. they're throwing the proverbial wrenches in the machinery. >> like sabotage? >> sabotaging their own employer. that's bad for human beings. it's bad for the economy. >> you were very clear, though, this is not charity. this isn't philanthropy. this is -- isn't socialism. you're making a business case. >> this is the right thing to do that also happens to be good business. >> his obsession with employee ownership traces to his working-class upbringing outside chicago. his father paved roads for a construction company. >> and the lessons around the dinner table for my sister and i were really about the plight of the hourly worker. there's no incentive. i mean, the thing that really drove my dad crazy, he used to talk about the need to just work steady. if you work too fast, and you're too productive, your hours go down, and your paycheck goes down. and if you -- >> you need hours. >> you need hours. >> in business school at harvard, stavros published research on, you guessed it, employee ownership.
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once he had reached the gleaming offices of kkr, he put the program into action, for the first time in 2011. today, thanks to pete stavros, kkr has implemented the model of more than 50 companies and counting, 100,000 employees globally, union, nonunion, in manufacturing, e-commerce, even book publishing. >> will you do a deal that doesn't have employee ownership now? >> in the u.s., no. we've been at this almost 15 years. this is the new way we're operating. this is the model. >> in february, we visited a recent kkr acquisition, potter global technologies in st. louis, a manufacturer of fire protection equipment. employees were first learning the details of their new ownership plan. it was part pep rally, part polished ted talk. >> as of today, you're a part of a movement. a movement to change the way ownership is shared in corporate america. >> afterward, we sat down with factory employees debi brumit,
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craig leppert, mike irby, donna henson, and gina grant to hear their reaction. >> i say we all deserve it. >> we've been doing it, but now we're going to get benefits from it. >> right, right. that's how -- right. that's how i look at it. >> we keep hearing employees start thinking like owners. what does that mean? >> it's easy to spend somebody else's money. but when you work for it and you own it, it's a difference when it's your money. >> these big checks, is that a motivation? >> absolutely. to know the payouts and what it can potentially bring in my future. this is actually something i have prayed for. it's personal to me. >> the aim is for employees like these to get checks equivalent to at least a yer's salary, when kkr sells the company five or so years later. >> congratulations on becoming owners. >> stavros also offers workers free financial literacy training to better understand the economics. but he is quick to stress any payout depends on how the company performs, and whether kkr sells at significant profit. >> it's risk. now there's no downside because
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workers are not investing out of their own pocket. but there's definitely no guarantee. we need -- we always say, we need to perform for this to work. >> have you had to have that ceremony on the shop floor of, look, we're selling but unfortunately there's no pot at the end of the rainbow? >> we haven't had that yet. it will happen. that day will come. we've been fortunate so far. >> pete stavros has his critics. this, after all, is private equity, a sector often vilified for its aggressive business practices. >> here are some of the critiques we have heard about. about your effort. it's greenwashing. it's white washing, it's mostly public relations. it's watering down the real employee ownership. what do you say to detractors like that? >> when you look at what workers are getting, i just think there's too much substance for someone to shrug it off and say, oh, that's fake. >> but coming from a sector that doesn't traditionally act like this, that tends to cut jobs and tends to squeeze profits and tends to hollow out companies. does that create an additional challenge to you? >> well, i don't agree with that characterization. >> you don't?
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>> no. i think, certainly, mistakes have been made, both in our industry and in capitalism. if all private equity was doing was plundering, i just don't think it would be where it's at, which is continuing to gain market share. >> stavros does concede that, when there is a sale, top executives stand to make orders of magnitude more than rank-and-file workers, tens of millions of dollars. >> i think that's one of the things that i struggle with about employee ownership in general. it's giving people a chance to get a leg up, but it is not going to solve the wealth inequality problem that we have. >> you talk about this yawning wealth gap we have in the country. does private equity help that gap or help create it? >> so we're investing capital. and that capital is owned, for the most part, by wealthy people. that's just a fact of life. so in a sense, we are compounding the problem. >> so we'll be experimenting. we'll learn.
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>> an imperfect messenger perhaps, but pete stavros has emerged as the leading employee ownership apostle. he's founded a nonprofit that teaches executives how to deploy the model. he crisscrosses the country preaching his gospel at business schools. and before d.c. lawmakers advocating to update the tax code to incentivize employee ownership, which he hopes will soon be standard business practice, not an exotic exception. >> this is an unbelievably popular idea with liberal pogressives, and maga republicans, and everything in between. >> you can make this palatable to anyone on the spectrum. >> that's right. it's not just a government handout. this is a benefit tied to work. and the outcomes are driven by performance. >> and about performance, nothing has matched that of c.h.i. in arthur, illinois. in 2022, kkr sold the business for a ten-fold return. employees were again summoned to the factory floor. they knew they stood to gain, but not precisely how much. >> pete gets up there and
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announces what the payouts are going to be. you're smiling. you're smiling. >> obviously, i'm excited for mself. i mean, how could you not be? how could you not be? and they start tossing those numbers around. >> and so even our newest colleagues are going to get a meaningful payout of $20,000. >> you know, $20,000, $50,000, $100,000. holy cow, you know? they haven't even got to 19 years yet, right? >> your seniority level? >> yeah. >> the payout is six and a half times. >> brad and crystal were too modest to reveal exact numbers, but told us they check was in the mid-six figures. >> life changing? >> absolutely. >> and not just for us but for our kids, too. >> yeah. our kids don't have to worry about us being stressed out about money. we're not working night shifts. >> the edwards family donated to their church. they finally paid off that credit card debt. and they started a college fund for their kids. and for brad.
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still at c.h.i., he's studying for his bachelor's degree at night. these stories rippled across arthur after the sale, as c.h.i. employees had money to spend in and on the community. >> i'm curious, do you think this idea of, hey, employees can turn into employee owners is that a challenge, or is that, hey, it can happen in the middle of illinois, it can happen anywhere? >> absolutely, it can happen anywhere. you know, look outside of my window. you're going to see a house and miles of cornfields. if it can happen here, where can it not happen? >> but this might be the biggest payoff of all, employee ownership was not a fad or a one-time windfall. after kkr sold, the workers got a stake in the business under the new owners. why change a winning culture? why mess with success?
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(vo) fargo, is the new virtual assistant from wells fargo. (woman)is number one oh, come on! come on! (vo) fargo lets you do this: (woman) fargo, turn off my debit card. i found it! i found my card! (vo) and also, this: (woman) fargo, turn on my debit card! (vo) do you fargo? you can, with wells fargo. (vo) fargo, is the new virtual assistant from wells fargo.
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(woman) oh, come on! come on! (vo) fargo lets you do this: (woman) fargo, turn off my debit card. i found it! i found my card! (vo) and also, this: (woman) fargo, turn on my debit card! (vo) do you fargo? you can, with wells fargo. for years, hollywood has relied on towering action heroes to get people to the movies. but last summer, it was an 11 1/2-inch doll, complete with plastic accessories and permanently tanned sidekick that dominated the box office. barbie brought in more than a billion dollars worldwide, the highest grossing movie of last yar. the brains behind the out of the box blockbuster is an equally unique filmmaker, greta gerwig. as we first told you last fall,
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gerwig is best known for her work as an actor, director, and screenwriter on smaller independent films. bankrolled by warner brothers and blessed by toy maker mattel, greta gerwig told us barbie was a dream job, and one she feared just might end her career. on a pastel colored sound stage just outside of london, no one seemed to be having more fun on the set of "barbie" than director greta gerwig. gerwig has a way of making things look like child's play but making "barbie" was not. the film's $100 million production budget was dwarfed only by the size of its marketing budget, a reported $150 million. >> there is like a moment where you're like, wow, i'm way out there. like, if this doesn't work, it will be very public. >> people are going to notice. >> it would be extremely public one. you know, you might as well take those big swings. i mean, literally, the worst
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thing that can happen is it's terrible, nobody likes it, and it bankrupts the studio. >> that would be bad. >> oh, no. of course, of course. but like, how bad, you know? as bad as not making it, you know? maybe not. >> definitely not. "barbie" smashed box office records to become warner brothers' highest grossing film of all time. it wasn't a sure bet. greta gerwig, like barbie's permanently arched feet, pulled off an almost impossible balancing act. >> i am only your favorite woman of all time, barbie. >> giving voice to the iconic doll, and her fiercest critics. >> you've been making women feel bad about themselves since you were invented. >> you're writing a movie for people that love "barbie." you're writing a movie for people who, maybe, don't love "barbie." it feels like a hornet's nest. >> yeah, there were lots of
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questions about, like, should we be saying this or walking into this stuff? or but my feeling was people already know it's a hornet's nest. we cannot make something that pretends to be other than that. >> can you control your hair? >> it was barbie herself, actress margot robbie, who brought gerwig into the fold. >> barbie, day one. >> robbie bought the rights to make a barbie movie and asked gerwig to write it. she agreed and signed up her partner in work and life, filmmaker noah baumbach, but neglected to tell him. he learned about it from a headline. >> i think i said, apparently, we're writing a movie called "barbie." >> yeah, i said, ooh, whoops. >> i couldn't even fathom it. >> well, i mean, his issue with it was that there was no character and there was no story. >> well, i didn't mind that so much as that -- >> you did. >> you know, it was barbie. >> you told me, there's no character and there's no story. >> wait. isn't barbie a character. >> no. >> no, she -- >> she doesn't have like a personality. >> it's a doll. and then when i found out we were doing it, sort of actively, i tried to get us out of it.
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and then -- >> did you actually try to get out of it? >> yeah. >> i made some calls. and then -- >> it didn't work? >> no, because greta was persistent and greta saw something. >> i did. >> greta, what was it you saw? >> you know, barbie's been around since 1959, and everyone knows she is, and everyone has an opinion, and she's run the gamut of being ahead of time, behind time. she's a hero, she's a villain. >> hi barbie. >> together they created their version of barbie land. a feminist utopia, where every woman is barbie. >> hi, barbie. hi, barbie. hi, barbie. hi, ken. >> and every ken is just an accessory. >> barbie. it's barbie's dreamhouse. it's not ken's dream house, right? >> ha ha, right as always. >> but an existential crisis in barbie land. >> do you guys ever think about dying? >> sends barbie and ken into the real world. >> i feel what can only be described as admired but not
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ogled. and there's no undertone of violence. >> mine very much has an undertone of violence. >> ken wanders off. >> not worried about it. not now margaret. let's shake on this. >> discovers patriarchy. and likes it. >> these were people that came out after the movie and said, oh, this movie is anti-man. >> the movie is meant to be a big-hearted thing. even though it's poking fun at everyone. but i had this -- i planned this in my head. i'll just say it. >> okay. >> but i thought, well, this is not man-hating anymore than aristophanes' lysistrata was man hating, which is -- does not sound like a sick burn when you say it out loud like that. >> that'll teach them. >> gerwig invoked a greek playwright to defend barbie. we noticed her mind seems to percolate with literary references. baumbach's take on the barbie backlash was simpler. >> i felt men could take it. i mean, come on.
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>> i mean, that sounds so silly to say out loud, but i love ken. we love ken. we also take ken's position quite seriously. >> absolutely. >> i think, like, he has no identity outside of her. >> gerwig and baumbach live in new york and wrote the screenplay at home during the pandemic. >> were you entertaining each other? >> yes. >> yeah, i mean, it kind of kept us sane. >> ken, i'll see you on the malibu beach. >> or the insanity went into the movie. they told us the final cut, which at times looked like a covid fever dream, is very close to the script they submitted to mattel, the toy maker, they say, was surprisingly hands off, but had notes. >> one of the notes was, on page 112, does a mattel executive have to be shot? >> i got shot. >> and i felt like that was exciting. we knew we were on to something. >> we felt like we might as well go for broke. they're already not making movies. >> you thought it might not even get made? yeah. >> yeah, oh, no. we thought it might never get
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made. >> and she says she never dreamed she'd be the one who ended up directing it. greta gerwig grew up in sacramento and fell in love with community theater in grade school. she took up dancing, then acting. >> did you know you would end up in new york? >> i wanted to be in new york, but i just didn't know that it was possible. i mean, it felt extremely far away and expensive. >> she attended barnard college, performed in school productions, then fell in with a group of low budget filmmakers, before setting her sights on a wider audience. >> i remember i walked into a casting director's office. it was sort of the heyday of, like, just a certain look on network television, which i was never very good at doing. i don't know why. but i was wearing overalls, and i remember they -- >> a bold choice. >> she looked up and goes, you must be very talented.
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>> she landed roles in more than a dozen movies. some she helped write. then greta gerwig made the biggest leap of her career from indy darling to breakout director with "lady bird." >> cut. great. that was great. let's party. >> gerwig wrote the coming of age story about the complicated relationship between a mother and daughter. >> you should just go to city college. you know, with your work ethic. go to city college and then to jail and pull yourself up and not expect everybody to do everything. >> the scene where she jumped out of the car. what was your direction? >> i want you to without even think about it, just hurdle yourself out of this car. i want it to be almost like you have acted before you have thought through completely what the result of this is going to be. >> gerwig's fearless approach earned the then 34-year-old two oscar nominations. two years later, she got a third
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nomination for her 2019 adaptation of little women. >> i'm so sick of people saying that love is just all a woman is fit for. i'm so sick of it. >> then came barbie. with a budget more than ten times that of "lady bird." last fall, at a theater in new york, gerwig showed up some of the old musicals that inspired her. including 1957's funny face. >> look at the way they're standing. that's not humans. those are dancers. that's what i wanted all the barbies and kens to look like. >> barbie has that technicolor sound stage look because gerwig convinced the studio to build one. complete with a painted sky and backdrop to give the movie a 2d effect. >> basically, the foreground is on a treadmill. that's going like this to create movement. then the lines on the road are being pulled by a person behind it.
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and it's about showing the work. i wanted to see that it was authentically artificial, really fake. it's about kids. it's about playing with toys. the language of play has to be part of it. ♪ i'm just ken ♪ ♪ anywhere else i'd be a ten ♪ >> we shot this whole thing in one day. we had one day to get it. they're like, if you really wants this dream ballet, you have one day. ♪ >> as you sit here in the theater today, it's still amazing to you. >> yeah, honestly, the whole movie when i watch it, i still can't believe anybody let me do this. >> i'm just having some beers in my mojo casa house. >> they wrote the role of ken specifically for ryan gosling. >> did you know him? >> no. >> no. >> i never met him. >> you wrote his name, ryan, in the script. >> yes, it said ken ryan
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gosling. >> his full name. >> we just put his full name in the whole time. >> did he instantly say yes, i'm ken? >> i basically was like, listen, we have seen the future. you're in it and you're ken. >> hang around with greta gerwig long enough and a pattern emerges. >> you're going to see how i get people to do things. >> she has a way of coaxing people out of their comfort zones, and a dance studio in midtown manhattan -- >> why don't you come try it, though? come try it. >> one, two, three, four. >> gerwig directed me to join her as she got back into the swing of one of her first loves, tap dancing. >> this is actually a proustian moment. >> a proustian moment during something called a paradiddle. the only thing to do was step aside. >> why is my timing off? >> want to do it again? >> you're a bit of a perfectionist? >> i guess so.
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yes. >> you're like another take, another take, another take. >> yeah. yeah. of course. yeah. i'm not good enough -- >> on the set of barbie, gerwig directed nearly 50 takes of this scene with america ferrera, who plays a mattel assistant and mother. >> it is literally impossible to be a woman. >> soul bearing monologues penned by gerwig are a staple of her films. the writer's version of a guitar solo. >> you're supposed to be a part of the sisterhood but always stand out and always be grateful. but never forget that the system is rigged, so find a way to acknowledge that, but also always be grateful. >> greta will go into some monologue mode. it's kind of almost physical, like she goes in and kind of like doing a thing. you know, it's like joe cocker or something. then she hands it over. and it's great. >> next, gerwig is taking on a big franchise. she's directing and writing two chronicles of narnia movies.
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she confessed putting her stamp on the beloved cs lewis classics is giving her nightmares. >> yeah, whenever i'm stuck, i go for walks which is most of the time. >> do you get stuck? i feel like it's flowing out of you. >> i only get stuck. that's why i'm always going on walks. >> whatever she's doing, it's paying off. greta gerwig is the first woman to solo direct a billion dollar movie. an idea that once seemed as far-fetched as barbie in birkenstocks. >> will there be a ken movie? >> we had way too much material for ken. we would write and write and write. >> don't give it away because we might do it. >> at 60minutesovertime.com. dwos out of the basement and the furnace has been exorcised. another progressive home and auto bundle fully protected from the unexpected. beetlejuice caused quite a ruckus, huh. -jamie! don't say his name. -beetlejuice? saying his name three times is how you summon him.
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