i will hand over, hand over the property to the narcoton in the city, it will no longer be sold, they say that there are fewer counterfeits in our market for a number of categories of goods than the consumer, however, one should be on guard, which is why it was decided scrupulously. shuvrum and energy drinks, how they will make sure that our food is functional, when the prices for russian wine, which have earned the praise of experts, will no longer bite, what to pay attention to on the eve of easter, we’ll talk about this with the head of ruskachestvo maxim protasov. maksim alexandrovich, our meetings are quite regular, so first i’ll ask about trends, whether there is more tar or honey, or mixed tar in them today. goals

i’ll go again, yes, you and i talk all the time about the fact that there are essentially two directions, the main directions of roskachestvo’s activities to implement this national ideology of quality. if we talk about manufacturers, we are recording, and this is the result of literally this quarter, a serious influx, a significant influx in the number of manufacturers who come to diagnose the quality of processes, the effectiveness of their processes in russian quality.

the numbers here make us very happy, you will probably be surprised, even partly by the numbers, but at least 97% of our citizens say that they follow the principles of sustainable nutrition, healthy eating, conscious eating, this is already there, at least the desire of 97% people by this, but to be honest, i was really surprised and even suspect that in general someone is embellishing the situation with a desire to begin a movement, at least there is this desire, you know that in...

the increase in the consumption of dietary supplements in our country is precisely due to the fact that people get these useful substances with the help of dietary supplements, well, here we must say thank you to the sanction, the flow of dietary supplements, i hope, has decreased in our country, domestic production has increased, you you know that russian quality is now conducting serious research into the dietary supplement market, because we must understand what we consume, because indeed, the regulation of this segment is extremely limited, the second thing that is important is what we see.

there have been no studies of energy drinks; indeed, this category is growing and , unfortunately, is primarily consumed by young people, and for us it was important, also based on those stories. that we received from

our consumers, to answer the question: what is there? if tyurin, then what is its effect and how much of it and what dose it really can be. consumed this energy, if these are chemical ingredients, elements, then what, if beneficial properties or some kind of natural, natural additive is declared, what is it, is it is it there, this is this category, we didn’t approach it for quite a long time, because well, we really a priori believed that , firstly, it was definitely not a basic consumer product, and secondly, yes, well, although it’s for youth culture, it’s so, well that is, it was clear before, for the most part these were products not produced ... here, now for the most part they are already produced here, yes, yes, yes, for the majority, well, that is, here, too , there will be no discounts for the fact that these are domestic ones, well, don’t we have them, one of our most important functions is promotion of the best russian products through the state quality mark

, the level of knowledge, which has already exceeded 80%, the level of knowledge, the level of trust, and we are glad that retail chains and marketplaces now consider it simply the norm to put on... price tags, product cards, a quality rating , information that this product has received a state quality mark, this is all important, but it is primarily important for us to monitor the product market, to show the truth about the goods to our citizens, tell us, this is what the product is now in the area of ​​what is called special attention, from the upcoming studies that we are going to conduct and which we are going to tell citizens about, this, oddly enough, continuing the topic of energy drinks, is a study of vapes. and here two factors are important for us: first, to what extent the legislation on the sale of this definitely not useful product is observed. yes, because yes, because currently there is a federal law, but as we say, unfortunately,

the requirements themselves are often profaned, now it is important for us to see how these the requirements are met, well, the second is the requirements of technical regulations for this product, we will also tell you how they... are met, this is one of the studies that will be carried out in the near future, a study of shawarma, because consumers really ask for it, in fact secondly, in different cities, as you and i know, where is shawarma, where is shawarma, yes, it’s even called differently, so that means we’ll definitely conduct research on shawarma and shawarma, and not only in other regions we do this too too let's see, an important focus for us, you know that russians are now creating standards for green cosmetics. this is the category that will enter the market, and the green sign, which is now awarded to a product of the food industry, will also be awarded to products that are of great interest to our people, well, first of all, of course, to the beautiful half of our families, it will be interesting

to look at what is happening now with the promotion of regional brands, and local ones, because well, someone there is awarded with badges, prizes, and so on, but... we don’t see this, so to speak , active advancement across the territory of the country, yes, that is, maybe they are known there, but they didn’t get to moscow and st. petersburg, yes, not by a long shot , the most important topic, the topic is precisely the development, finding such regional highlights, cool local goods, local producers who can, with the help of this support system, through the regional system, be made through the federal system of the state quality mark. a system for promoting luxury can be found in the federal market, but in fact, after finding a network, you also need to somehow convince it, then we also talk about the export market, that is , it is really important to build such an incubator, we are building it now with a number of regions, this is our project with the caucasus of the russian federation to

develop the caucasus products sign, we have very precisely created standards, principles and approaches to promoting goods that are produced on... not a very large market share, but nevertheless we are placing certain bets on this, and in terms of exports, including, just recently you know that a strategy for the development of organic products in our country was signed, the goal that is set in this strategy is to increase domestic production of organic products to

the amount of 145 billion rubles by the thirtieth year - this is a gigantic figure now, we are now about 10 billion rubles, which means there is not much time left, yes, and it must be truly holopoping growth. now there are regions, support measures in which, uh, for such organic enterprises it is already very significant, i can call voronichesk. because we know, after all, there was a painful story around chicken eggs,

we are talking about the quality of chicken eggs, and we check this quality, a study that we completed not so long ago, it is on the portal and in the mobile application of ruskachestvo, this study curd mass, also a category that is popular and due for easter, it is important to look at the name of the product, here we are... responsible for what is called curd mass, here are any curd-type mass, here are any fancy names that are around it can be and which are often used by manufacturers in order not to put milk fats in products, but to replace them with vegetable fats, we recommend that you look carefully, buy curd mass, especially one that has been researched by quality, well, i can’t help but say that research will ... kogor's research has been completed, yeah, this is also a novelty,

the category is quite narrow, but nevertheless the number of brands on it, the number of brands is already quite large, we will look at it carefully, we will also give consumers our recommendations, well, since we are talking about wine, it is said that the reputation of domestic wines grows 4% in six months, by the way, this is a lot or a little much in six months, this is a lot this year, we are already seeing such serious ones. changes, change first for the first time in the russian wine guide, our national wine rating included wine from small medium-sized producers, they were cut off from the wine hydrosia, including not having the opportunity for promotion, which is provided, through word of mouth, exclusively, now this not only that, but that prominent guide of russia , which is already in our application, is already on the portal, it includes these small, but very high-quality producers, you can even... the increase

in the volume of russian wine production in just the first months of twenty-four, these first months amounted to 32%. yes , it cannot be, in comparison with the first quarter of last year. if at the first days of russian wines, which we held with our government colleagues several years ago, we literally, well, let's be honest, they dragged retail chains and restaurants, yeah, into the maps. many restaurants did not have russian wine, literally at all, now we have 18 retail chains that have signed up to participate in these days of russian wines, and what you need in order to participate in the days of russian wines, you need to confirm that your wine list has at least 65 % russian wines, but should we expect that producers will still moderate their appetites a little in terms of prices, because prices are high for russian wines, for quality prices. this is a function of competition, our task is increasing the number

of russian film producers, i believe that if the number of producers increases by another third, and in a situation where the share of imports will decrease by another 15-17%, the level of competition will lead to prices being even more competitive. maxim sanich, thank you very much for the conversation. thank you, good bye. hello, in russia there are decades of science and technology, the ntv television company and the state corporation rosatom present the program “we are science, science.”

biologist and ecologist, good evening, and vera shirokova - hydrologist, good evening, good evening, at the end of the program our optimist guests will make a forecast with what probability in 10 years science will explain all the mysteries. water, our expert, professor kapustin, will tell you about the history of water. our earth is the only planet in the solar system that is covered by oceans. that is, it would be more correct to call our planet not earth, but planet water. where did the water on our planet come from? there are different versions. an interesting hypothesis is that.