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if you observe the earth from the space, you may not find all natural features that you studied in geography books such as mountains, lakes, rivers, plains, etc. they don't look like the same as you imagined. you can't see the mount everest from that large distance, but there are features that can be seen easily from the space, like the... amazon river: the amazon river is approximately 6,500 to 6,800 km long and has average discharge of about $21,230,000 cubed per second. the amazon river sets the record in terms of the sheer volume of water. it is the largest rainforest ecosystem in the world. the jump. angles surrounding the amazon river

are considered the lungs of the planet. it is home to numerous different species. there are thousands of distinct creatures in the amazon and you can find everything there. there is also a large company that has been active for 25 years in seattle, us, where you can find everything you need except houses, cars, of cigarettes and predatory animals. these are actually jeff bezos's red lines. he's the founder and ceo of amazon who had big dreams since he was a primary school student. he's one of the richest man in the world. in the 70s, when he was a primary school student, he wrote an s'. say and mentioned his dreams,

bezos stressed that earth is the most precious planet and thought about moving off this planet. he thought of a gigantic ship that could be home to people. in that time, of bazos just wrote his dreams, but now he thinks seriously about that project. jeff bezos unveils his grand space plans in his conferences. he talks about his plan for colonizing the space. according to many, this plan is not practical and seems funny to them. it is as funny as one person became the richest person on earth by selling his books. jeff bezos did the same thing, and now owns the largest retail store in the world. in the beginning, he just sold books and nothing else. amazon.com, this virtual shop claims to be the world's. largest bookstore the world,

this is my computer, amazon.com, on the screen, for many decades, bookstores did not pay attention to technological advances and the fundamental changes and only used to sell books, they dealt with the return of the books and small sizes of the warehouses, people were also used to buy books in large cities. besos graduated from princeton university in 1986 with degrees in electrical engineering and computer science. he worked on wall street in a variety of

related fields afterwards. then he thought about selling books online. he later said an interview that when he realized in 1994. that the use of the internet had grown 23 times compared to the previous year, it was better idea to invest in this industry. most of the people didn't see this type of data useful at all. two years later, he sold the first book online. we all know that a communications revolution is underway in this country. what is the internet? it's sort of the mother of all networks. it's a information highways. it's kind of like your remote control to the world. "i came across the startling statistic, the web usage was growing at 2,300% year, so i decided i would try and find a business plan that made sense in the context of that growth, and i picked books as the first best product to sell online. soon

publishers and libraries welcomed amazon's activities and started to sell and buy books online, then amazon revenue increased day by day in 199." amazon grew its revenue to $6 million. this company was founded with investment of $300,000 by jeff bezos's cuban stepfather. net sales for fiscal 1997 were $147.8 million and $838% increase over net sales of 15.7 million reported for fiscal 1996. this year amazon's book warehouses were the size of six football fields. at that time people realized that a giant had stepped into the world of information technology. jeff bezos used a very simple method earn money.

he found easy way to sell books. he owned large book warehouses. amazon started to ask for small discounts from publishers to have the books. and then sell them online. it didn't matter to basel's where you lived. wherever a person had access to the internet, there was a branch of amazon and the book would reach him in the shortest possible time. customers used to buy these books cheaper than other stores. the number of amazon users. increased for the same reason. amazon served over 17 million customer accounts. customers also used to buy dvds and musical instruments as well. in fact, besos used the book as a drug. people in all around

the world were addicted to amazon and its books and bezos tried to come up with new items in his company. he used to tell his employees that this is just the beginning. in the beginning of the 21st century bezos began selling more products on amazon. amazon started to suggest new products to customers every time. considering all these products, books were the most important products for people in that time. amazon's revenue reached more than $2.7 billion, in the first year of the new century. in the following year, amazon's revenue exceeded 3 billion. there were more than 20 million customers. amazon

moved its warehouses to other cities around the world. in this way, customers received their products in the shortest time. amazon could... soon become the walmart of the internet. there were thousands of businesses eager to sell online. bezos offered them a way to do it. amazon is transforming itself from an online bookstore to an online mall. he transformed amazon into a retail platform where anyone could sell their goods to his customers and invited thousands of other businesses to be a part of it. it's the easiest place for anybody small or large who wants to set up shop online to sell online because they can access our 12 million plus customers, anybody, all comeers. in 2003, amazon launch. search inside the book, users were allowed to search for the desired term

a book without purchasing it. publishers cautiously agreed that amazon would scan some books and turn them into searchable text. in fact, bazos was promoting the digital book industry at that time. in that time, apple controlled the music market with ipad and itunes and basus. didn't want to lose his control over the book market. a year later, basel set up lab in silicon valley. he asked his researchers to build device to read digital books. in this laboratory, he said to the project officials, you must develop a strategy in such a way that everyone who sells books in physical form will no longer have a job. it seemed that besos wanted to destroy himself. at the end of 2007, amazon

ceo jeff bezos unveiled kindle dx in new york. it was a simple and light device that could store 200 books downloaded from amazon with a significant improvement compared to previous models. besos announced that the price of best and new books would be $9.99 regardless of volume and quality. besos was inspired by the sale of 99 cent apple songs itunes. the unveiling of kindle dx once again attracted attention to amazon. this showed that bezos was very forward thinking. bezos was able to increase amazon's revenue to about 15 billion dollars in 2007. after almost 25 years since the establishment of

amazon, the income has reached $300 billion dollars. this made besos the richest person on earth with a fortune of $185 billion dollars, higher than bill gates and elon musk. besos still keeps his old things in a corner. of his office in seattle to remember where he started and where he ended up. now he has more than 580,000 employees all over the world. amazon plays an important role in the employment of people in the united states of america. he has made the amazon very similar to the amazon river, and now for many the 310 million users of this site, it is unimaginable. to leave a day without amazon, however, if we travel to the amazon forests,

maybe our opinion will change completely. what we see from a distance is very different from the reality of amazon. barns and noble was the largest bookstore in the united states for. for many years, this bookstore, which started in 1886 in new york, now has nearly 627 retail stores across the united states. this book store is one of the most important competitors that was pushed out of the book market by amazon and now has to close several of its stores every year. maybe the fate of this book store is... the same fade as the borders bookstore which finally surrendered in 2011 after 32 years of

experience and declared bankrupcy. another thousand small book stores filed for bankruptcy between 2000 and 2007. now amazon's share of the printed book market is about 50% and this year in the ebook market is about 75%. but the question is, how could amazon brings such a disaster to traditional bookstores and publishers in less than decade after its establishment. more than 10,00 employees will lose their jobs as a result. getting the news today, it's upsetting. we tried, we tried, we gave it our best. when

bezos started selling books online in the 90s, book stores had been operating in the all way for almost a hundre years. in this old way, publishers were paid very late and had to collect the return books. they didn't have enough information about their customers. book stores acted instinctively. amazon's sales method quickly attracted the attention of publishers. publishers preferre to hand over. the books to amazon to sell them a discount. my present concern though is that amazon by selling what are called front list ebooks, that is the books that are in most demand, by selling them below cost, are creating uh artificial incentives for people to move from physical books ebooks and i don't think that that's right. the strange

growth of amazon and the profit that publishers. received made them dependent on this company, every time a book was introduced on amazon, thousands of purchase requests were registered, selling books became prosperous. many believed that if amazon had not been established, perhaps the book printing and book selling industry would have been disappeared by now. this is my land and my country. it is not only the 1948 or 1967 borders from the sea to the river, i am not ready to let go of a centimeter. israel is here like any for by

the support of the europe, by the support of the united states. "that's why the cibat, the land, well, i was at the babel shams protest last week and uh, i myself had a my head banged against a bus by soldier, illegally on illegal fallen land and they are arresting us, the palestinians, this is a situation." historical palestine. amazon was very important to the success of my book. i know that they do lot of internal marketing efforts, they're able to tell what

kinds of books people like, and therefore when they recommend a book to one of their customers, it's based on... previous uh purchases and previous kinds of books that that person has read, so i do think that that really helped to get my book in front of potential readers. when publishers became more dependent on amazon, it was bazos's turn to change amazon's structure. basus believes that the whole market should be for himself alone. this means the... maximum reduction in prices, so amazon announced that from then on, publishers should give more discounts to amazon, which reached up to 50% of the price the back cover of the book. basis's decision greatly reduced publishers profits. on the other hand, if p