serv, indonesia and he placed a lot of focus on the palestinian situation. he said that indonesia is a firm supporter of palestinian independence. and that indonesia supports the immediate uh, end of hostilities there between israel and palestine, so that the palestinian people can finally end the con, some suffering that they are under going in terms of being constantly bombed and being displaced from their homes divided against the population. this really population much stuff. conversely, efforts to achieve that she's finding much with video and a safe message of the method 8 must be white and excellent. now the us defense secretary lloyd austin is also here after a trip to south korea, where he accused russia of trying to help north korea evade sanctions. this is something that moscow is denied and it's likely that this agenda of a anti russian sentiment will continue here. in relation to us young countries, but with russia continuing to make friends and building strong relationships across

the world, we're gonna have to see how effective that agenda from washington really is. a lot is all for this. how and for me for today, but i am having about to lori, there's a can join him, but later on, us me once he's in the the coffee is one of the most popular non alcoholic drinks in the world. believed to have originated from ethiopia, coffee cultivation began in the middle east, and by the 15th century,

coffee houses were common throughout turkey, persia, syria, and a ravia. today, coffee has grown and more than 70 tropical countries and enjoyed everywhere. it is the 2nd most export, a commodity in the world after oil. and today, a simple black cup of java has now turned into an elaborate specialty drink with various flavored syrup, splendid ice nitrile brewed top with foam and whipped cream. so what makes coffee so desirable? i'm christy, and you're watching the cost of everything we're today. we're going to be breaking down the ins and outs of the coffee industry. the coffee is a popular beverage that many people enjoy for its taste and the energizing effects of caffeine. now there are many types of rows to choose from, allowing people to find the perfect coffee to suit their taste. many people also

rely on coffee as a source of caffeine to help them stay energized and alert throughout the day. now, coffee has grown in more than 50 countries around the world, but the majority of coffee beans come from brazil, vietnam, and columbia. the cost of producing coffee varies from country to country, but it typically costs between $0.50 to a dollar per pound of coffee beans. the cost of producing coffee also varies depending on the type of beam. the radical coffee beam is the most popular type of coffee being and it typically costs more to produce. then the less popular robust of coffee being and the coffee means as this point is a greenish looking beam where it is then packed and shipped to the consumer country . the largest consumer is the us followed by here. and once they arrives, the beans are then roasted roasters by the bulk of coffee and bake into

a margin to re sell it to the companies that distribute it like starbucks. so for a typical pound bag of premium coffee that sells for $15.00, you have about $4.00 that goes to the retailers who shelf it sits on. then you have the roast, or if it takes about $2.00, transporting the rose to beans, cost about a $1.50. and meanwhile, in the roasting process, you lose about 15 to 20 percent in weight as the moisture is removed from the green beans. so that adds about $2.50 to the price, and you have the $4.00 per pound for the raul beans and the end. so the coffee business is actually quite a slim margin business, as coffee is considered a basic commodity. and there isn't much differentiation. the differentiation comes at the brand level where you have giants like starbucks baking in a brand premium for their coffee, which allows them to charge more. and coffee prices depend entirely on supply,

rather than demand. demand tends to be relatively elastic. however, supply can fluctuate due to weather and harvest, and with global warming, many african countries may no longer be able to produce coffee at all. so production might actually move southward, but it is difficult to tell of temperatures rainfall as well. chemistry will be amenable to the plant. in 2023, the price of the robust a coffee has already risen sharply by approximately 30 percent as the longer rainy season and hotter summer has effected its production. the coffee prices are also linked to fuel prices because of the cost of shipping and transportation. when fuel prices go up, the cost of shipping also goes up in effect, the final commodity price of coffee. surprisingly, finland tops the list as the world's biggest coffee drinker on

a per person basis. the average fin drinks nearly 4 cups a day, and coffee is so popular and feeling that to 10 minute coffee breaks are legally mandated for finish workers. this is followed by luxemburg, the netherlands, sweden and denmark, where they have a deep respect for the art of brewing and roasting. and the strength is highly prized in scandinavian countries where long dark, cold winter is make it highly prized. and it's interesting and funny to note that coffee has grown and some of the hottest places in the world, only to travel and be consumed in some of the coldest places in the world. and now today we're joined by coffee expert, jonathan. it's a very owner of paper playing coffee co, and so jonathan, the cost of coffee has shown fluctuations over the years. could you shed some light on the factors that influence these price variations and how they impact coffee grows and consumers like, uh, yes, absolutely. i'd be glad to um, so just

a little background on who i am. i'm actually, i'm jonathan at your very my, i own paper playing coffee company in new jersey. but i'm a 5th generation, columbia and coughing grower. we have been growing coffee in columbia now for a 160 years about we've had our farm and our family for about 80 years. and so aside from being on the roasting and here in the united states, we're on the production and as well in columbia. and so the, the price of coffee is really kind of dictated based on commodity. the coffee is the 2nd most traded commodity in the entire world. and so you can imagine that, you know, any change based on demand um, or production will add or take away from that commodity. just as an example, a couple of years ago, brazil who's the number one producer of coffee in the world. i had a, a freeze that affected the millions of pounds of coffee. and that caused

a huge spike to happen within the commodity price, which drove the price of coffee up. coffee is a beloved beverage consuming world wide. can you discuss the regions or countries where a coffee consumption is experiencing the most significant growth and what cultural or economic factors contribute to this trend? oh yes, i love to. um, so yeah, so coffee, like i said earlier, is the 2nd most consuming commodity in the world. i think 16000000 cups are consumed in new york city alone. so, you know, you see this fluctuate action happen, and some of the biggest increases that we're seeing in coffee consumption are in china, india and mam. um, a lot of that has to do with a lot of the younger generations leaving their home and going to study abroad either in europe, north american, south america, or just any really any coughing,

consuming country in the world. and then bringing that back and, you know, just having and although they grew up in a consuming country, they're kind of going and immersing themselves in these, these cultures where it's coffee, heavy and not to mention that there's also the, the social media aspect of it. there's this really beautiful culture around uh, social media and taking pictures of lots a yard and different coffee drinks. and so i think a lot of people bring that back. and that's why we see these huge fluctuations happening in china, india and vietnam, as well as economic reasons you're seeing the economy in those countries rising. so we know a lot of people are, are seeing a little bit more money than usual. and so you're seeing that change and now fair trade and sustainability have become important considerations for coffee consumers

. so what efforts are being made within the industry to ensure a fair compensation for coffee farmers and to promote environmentally friendly practices? uh, yes, absolutely. i mean, a lot of people are starting to pay attention to what they consume and how they consume it. so i think speaking as far as north america, and there was this whole farm to table experience where people i wanted to know where their food was coming from. you know what farm they wanted a, how it kind of like this inter personal connection with where their food is manufactured and uh, adding to that obviously like coffee in many cases, finishes the meal or, and it begins many people's day. and so that level of connectivity was sought there as well. um, you know, for most people, coffee is just grown high up in the columbia mountains and picked by a beautiful moustache man and his true trusty donkey. but the truth is much more than that. and so, um, uh, for the certification such as fair trade,

really let us as consumers know that every part along the way from a grower to a co op, to export or to in order to roaster every single person along those way. there every single entity along the way has been fair trade certified and kind of helps, i guess ensure that there is a little bit more a sustainability, um and equity. so that's fair trade. i mean, a more costly coffee. it will make a difference in pricing. so we're a fair trade certified company and we will pay a percentage or we, we pay a certain amount of cents per pound that we purchase per year. and so obviously like adding to that, um it, we have to kind of like add that into for the consumer. but, but something that's

a bit tricky is that if somewhere along the way in that chain, if we, if one of the entities that touches that coffee isn't fair trade certified, then the chain is ruptured and that coffee can no longer be listed or sold as fair trade certified and so it doesn't necessarily mean that it's, it's a better coffee. it just means that the farmers and the facilities where these copies are passing through. um, are ensuring a better quality of life for the people that, that work for them. these days, the specialty coffee market has shown remarkable growth. what differentiates specialty coffee from conventional coffee and how does it cost and quality compare between the 2? yeah, i think the main, one of the main differences between specialty coffee and i guess traditional coffee or commodity coffee is that, um, it's kind of

a combination of everything that i stated were really paying attention to who we deal with, who were working with. um, our goal, at least i mean nice speaking for our company paper plain um our goal is to offer quality over quantity. um and i think that resonates with a lot of people. um, and in many ways because we have these direct relationships in direct for our partnerships with producers. um the commodity price doesn't necessarily affect us in a great way. i think the, the biggest people who are affected by commodity fluctuations are the jane corporations who are just really pumping out a commodity coffee as much as possible. i mean, obviously the goal is to, you know, provide profits for their shareholders. and in order for them to do that, they have to drive prices down so they can continue to keep their profits up. thank

you so much, johnson, but please stick around. coffee experts. jonathan, it's a very, we'll stay with us right after the break. and when we come back, how has the coffee market grown in countries like india and china will have more after the break? the

while coffee is extremely popular in the west, it is still growing in popularity and others like india and china. although india's consumption of coffee is miniscule, with great, had room to grow, it is a significant producer of coffee with, of course, the majority being exported. because although coffee has a long history in india, it isn't considered a native beverage in the region. the legend is that a st smuggled 7 green coffee beans to india and the 16th century and planted them in south western india. this is where a coffee took root, but not all of india has adopted coffee culture. northern india, in particular, has remained loyal to tea. coffee in india is consumed as filled her coffee or

instant coffee. and these drinks involved the use of copious amounts of milk. traditionally in india, if it's not milky strong, sweet and hot, it does not qualify as a good cup of coffee. coffee in india is shaped, grown in the force of the west or knots, with an abundance of other foliage. and this allows the coffee to, in by the flavors of the surrounding plants to the overall coffee market size in india was approximately $1600000000.00 in 2020. and it's projected to grow to form $1000000000.00 by 2027. many india and consumers are embracing international coffee, cafe, a culture with cafe chains growing rapidly. there has been a significant shift in the coffee training and culture in india over the last few years. and there are a lot more craft roasters working with coffee farms in india to provide high quality coffee training and information. and this trend has been identified in

other majority tea drinking nations such as china or spending time in coffee shop, often represent new lifestyle choices for young urban consumers. china is total copy consumption grew at an annual rate of 16 percent between 282018 significantly outpacing the 2 percent global average. in terms of coffee consumption per capita in china. it is still well the high european countries and the us standards. the average chinese concerns only 9 cups of coffee a year in 2021 compared to americans who consumed 3 cups of coffee every day. however, international chains, like starbucks, have rapidly expanded their footprint in china, hoping that it would follow the same trajectory as japan's coffee adoption. while japan was primarily a tea drinking nation in the past, it is now the world 4th largest consumer of coffee following the us,

brazil and germany. in the us, the most in vote is demographic of coffee drinkers is actually those 60 years or older. around 72 percent of americans score 60 or older drink coffee every single day, but only about 47 percent of those who are between 18 to 24 years old. drink coffee regularly making it the least coffee craze demographic in the country. so for this and more or less bringing again, coffee, expert, jonathan, it's a very owner of paper playing coffee co a so jonathan coffee is often can refer to as a commodity. what role does the global coffee market play in determining coffee prices? uh, yeah, absolutely. that's a great question. i mean, a perfect example is, you know, what happened, it actually happened right in the middle of because it depend on it. and we saw brazil's production lesson because of a freeze,

and brazil being the number one producer of coffee in the world. some you know, for, for this particular reason was get bought to produce less. and so that was enough to drive the price of commodity coffee weight. and so, you know, brazil is the number one producer of coffee followed by vietnam and colombia and indonesia. those are kind of the foremost for production countries in the world. and so any change in, in production and in those countries we'll see a fluctuation with that. but um, you know, geo politics obviously has a hold on it as well. um, you know, if there's any, any changes in, in trade tariffs um, you know, you'll start seeing either a bigger demand or less over demand, which will change the commodity price of coffee. so jonathan, coffee is often referred to as

a commodity. what role does the global coffee market play in determining coffee prices and how to deal political and economic factors influence these dynamics? but yeah, i mean, uh, we're seeing that right now with um, i think china is a perfect example. people are really talking about the chinese cultivation and consumption of coffee. i mean, you know, you have a population of 1200000000, almost 1300000000 people and who primarily consume t who are starting to consume more coffee. and so i mean just doing mass on that, i mean if one percent or 2 percent of their population started one percent more started to consume coffee, that's enough to, to really cause kind of some damage globally but, but i think they're starting to counteract that. and um, they're actually creating growing regions for coffee in china as well. so you're

starting to see these growing regions happen throughout the coffee both that weren't existing before. i think they're actually even starting to grow coffee in some parts of california, which is really interesting because up until recently, hawaii, hawaii and puerto rico were the only places within the territories with the united states that were producing coffee. so i mean it's, it's going to be really interesting the next uh, 101525 or even 50 years of coffee because, you know, there's a lot of factors that we have to weigh in. um, we have to obviously weigh in climate change and how that will affect the curling production regions. and whether or not that will just change where our regions are really growing coffee. and so, i mean, i try to remain optimistic especially because like i said, we, we operate with specialty coffee. so our goal is to have direct relationship with our trading partners. and, you know,

really provide quality in innovation with coffee production. uh, you know, placing emphasis on, on fermentation on drying on varietals. so it could be really neat and we might even see kind of exploration among the spi scenes of coffee. um, even though radical and reduce the our, our uh, biggest um productions right now we might see more of the america. uh, you know, it is um, or even maybe a larger emphasis on the specialty varietals with in reduced stuff. as coffee continues to be a staple in many cultures, how do you envision the future of the coffee industry, including the potential for new growing regions and innovations to meet rising demand while maintaining quality and sustainability? uh yeah, that's one of the things that i'm, i'm really interested in being is though it is just uh, we've seen the price of,

of coffee really fluctuate within the past 30 years with kind of a downward trajectory. as far as the costs goes for the farmers side. and so, you know, even the pioneers of a specialty coffee in the fine years of 3rd wave coffee when they were talking about ethically growing coffee. one of the main then central tenants of it was to be able to provide more prophets and, and a better price for the coffee producer. and so, you know, a coffee in and of itself just by the seed can only produce so much. and so where's, you know, we obviously started to see now coffee tourism, which is beautiful. i mean, um, speaking as a colombian american, you see a lot of flapping sites that are, that are cropping up around colombia and coffee farms, which is beautiful because people can have this like really wonderful experience

like one that i had as a child growing up on we would spend our summer's on my grandfather's coffee farm where, you know, i wake up at 5 in the morning, but, you know, i'd help north because they just drop a basket on to me and i go and i, i'd help the workers pick coffee. and to me, um that that experience is, is one of the kite and so, you know, when people are wanting to have this experience, especially people who have a love for coffee. i can imagine a better way of doing that. and then actually going and picking the coffee, trying the coffee and even roasting the coffee and having that experience. but the goal is obviously to return more money to the farm to the farmer. so that way we kind of promote we continue to promote agriculture, but other than that, i mean people will start to leave the fields. today, coffee has evolved beyond beverage into a lifestyle. so how our coffee seemed experiences such as coffee tours,

tastings and coffee feed merchandise, contributing to the coffee industry gross and diversification. yeah, no, but i mean like, you know, as you see, you see these, these coffee experiences throughout the world. i mean, um, panama offer some really great experiences if you up here as well. um it has wonderful uh, coffee origin experiences. i believe can you does as well. uh, i mean really, if you search and you know, the best way to do it is to like, you have a favorite for a favorite origin of your coffee. and then, you know, it's, if it's rolando, if it's boring, the if it's indonesia, just look it up. there's more than likely going to be a farm that's offering some sort of experience where you can go firsthand and, and see how copies are being process. i mean, especially if you look back at, if you'll be all said to be the birthplace of civilization, but even the birthplace of, of coffee as we know it. thank you so much, jonathan, for all your time today. now, as the copy industry continues to grow. you can help

a wonder are people addicted to coffee and has caffeine addiction become normalized? caffeine is the most widely used to so psycho active substance in the world where more than 80 percent of adults regularly consume caffeine. caffeine affects the same parts of rain as cocaine, but in completely different ways. and there is evidence for caffeine withdrawal symptoms such as caffeine locks adenosine receptors which can cause the body to suffer from headaches, fatigue and arid ability. if caffeine intake decreases but caffeine use is classified as dependence, not an addiction. and this makes coffee, the perfect frank, because people become dependent on the wake up effect to function in the mornings and with prolonged use will require higher and higher amounts to achieve the same effect. an average cup of coffee contains about a 100 milligrams of caffeine. too much caffeine can cause headaches and migraines,

and individuals who metabolize caffeine slowly may also have an increased risk of heart attacks. elevated blood pressure and can worse and excite e insomnia and cause jittering us and heart palpitations. i'm christy, i thanks for watching and we'll see you right back here next time on the costs of everything. the, the russian states. never as one of the most sense community best, most all sense and up the speed. the one else calls question about this, even though we will then in the european union,

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i'm glad you know you got one way just under then you'll sit in bagel, sorta the sona a k. i knew i love is that goes to you that i mean, i think you can only go see, i'm a persona of a not be that me court that i, i didn't go to almost the end to see the best. so that sort of i that out of in to see it, every single man, the manual and all that. i don't want to lose the remainder machine on it. be just a model minutes off. i know that as you can go in and say, i could either of them, but these are, let's see, let me look to see like tennessee, but i'd video in and out of this and fit on. so being at that point, i see on there the most to go boss i need to, i'm let me sadie, one of the meeting the union. so those new battery needs before somebody that get some given what you're my policy. ok. so you see the goals in the 2nd, i mean either it is by you say things on a something different then generally

a going i think the interested in the yeah, reiterating some good old salon. the right, the biden's comments riling beijing, china. but raising the american president's rhetoric as quote, a difficult manipulation, the us capital police facing up with crowds of pro palestinian demonstrators in washington as officers. an attempt to clear the protesters they met with resist.