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tv   RIK Rossiya 24  RUSSIA24  November 19, 2023 9:30pm-9:55pm MSK

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for business with free service. alfabank is the best bank for business. according to the association of manufacturers and exporters of sporting goods, market size such products in russia that year amounted to 230 billion rubles. true, the share of russian products is only 14.5%. but that was that year. what now? are you able to produce more and export? we'll find out. and our first story from ufa. professional athletes mostly used foreign equipment until recently. is it clear why? brand history, quality, sponsorship contracts. but what now, is it possible to replace it? well, we find out, for example, in bashkiria, where... they opened a factory for sewing sportswear
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. on an area of ​​more than 4,500 square meters full cycle production, from development to actual tailoring. this is everyday wear for active life with workwear, in particular for the metro and for professional athletes. the company already equips the russian olympic team. when you are awarded an olympic medal, we wore these down jackets. yes. a special hook, yeah, they know better how it’s more convenient , that is, we can adjust it, we say that the fabric is too heavy, the fabric should be elastic, it doesn’t stretch, the fabric should breathe, in the end, foreign competitors, although and not all of them left the market, but the need for sportswear remained, which became fertile ground for the new factory, which currently employs about 300 people, providing workers with 300 tons of finished products,
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that is, for us this is truly a new stage, and what kind of materials are they, if anyone thought that everything was from china, this is not so. we get fabrics from russian suppliers, and , accordingly, from import suppliers, but we are working on an import substitution program, we are trying to maximize supplies from russian manufacturers, and the state that we are doing, firstly, through the employment program, this is a federal program, we , accordingly, by the ministry of social protection of the russian federation, are carrying out a serious training and retraining program for personnel. the second is personnel, because where they are educated is a former vocational school, these are now colleges, we will increase the number of people in the first year. as for infrastructure, the head of the republic told us that mushroom slalum, and the construction of a factory in the alga special economic zone, means ready-made
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communications and, of course, tax and customs benefits, especially since the company has plans to export, by the way? promotion of russian products is quite moscow rowing channel, in just a few minutes the competition will begin. in the same boat are politicians, businessmen, rowing champions, and heads of government agencies. well, of course, the most positive impressions, and most importantly, it ’s really not just words, in fact, i understand what it means to be in the same place, to be on a team , to listen to the team. the purpose of the competition, and not
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a master class - brand promotion is done in russia. this is a single, as they say, umbrella brand for russian manufacturers who have entered or want to enter. in foreign markets, a kind of voluntary certification, for the consumer a sign of quality, for business, perhaps, athletes, this is culture, this is nature, and of course, our export goods, and when we, in combination, show all our achievements under such a symbolic slogan, made in russia, we are creating a strong brand made in russia, we are creating a strong image of russia, a positive image of russia, promotion not the first, this regatta has already been held twice... the eastern economic forum and for me, of course, it is especially valuable that such a forum of the russian federation of mushroom sports, the ministry of sports , the ministry of economic development, showed russian products for champions, the 100 best products for a healthy lifestyle, from simple
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farm goods, environmentally friendly, very popular among our asian partners, to unique products, these are new technologies, composite materials, these... boats are made from the very cutting-edge materials that are now rosatom is establishing production here. among the priority areas for export development are china, turkey, and southeast asia. the volume of sales of russian goods through national stores has already exceeded 1 billion rubles. and applications for product placement can be submitted through the my export platform. speaking of china, its products have to compete at home, take, for example, skis from the city of balabanovo. racing and recreational cross-country skis, covers, poles, bindings, lubricants, hockey sticks, the company has been producing all this
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since the early nineties, they were actively placing orders from well-known foreign brands, the share of our products in the world is not... in terms of fastenings at the moment it is probably somewhere around 40%, after the introduction of aggressive sanctions, many foreigners, so to speak, greased their skis and rushed out of russia, but firstly, exports have remained, including to europe, secondly, there are friendly countries, the same china, thirdly, at home, skis are also needed, somewhere... it decreased by 15-20%, but this probably more connected, well, with the situation with them than, that is, with us, the company is going to expand the range, to produce bicycles, boats, alpine skis, plus it is important to create equipment for
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professionals, they found a way out in biathlon, a new brand was launched and equipment for junior sports is ready, then in other sports, in the same short track. we perform in special elastic overalls that completely fit us, before this fabric was foreign, now this fabric is russian, boots for short track now... they are also trying to produce, they are trying, let's go back to the ski track, we are not talking about equipment, equipment for trail preparation no less important, in chelyabinsk, there was no such equipment in russia before, this is a ski piste paver at a professional level, as it was invented by a chelyabinsk company and of this type so that a child could be
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seated in front of you, then a bicycle trailer appeared, but something was needed to sell in winter, and since one of the company’s managers was already preparing ski slopes, they decided to make their own equipment. in the process of work, we found out that we can even prepare routes. rottrack, in some cases even to do what rotruck fundamentally cannot do, now sales are all over the country, the ski racing federation has purchased it, they are taking sports schools, sports complexes, for example, olympic champion skier alexander bolshanov decided to test the equipment, we made him a track in 2 days, he is on it i rode and came to the conclusion that the track was of very good quality, about 300 pavers were sold that year, 500 are planned this year, at the time of filming in the new workshop, they were just setting up the machines that they bought with government support, in particular, we had a bending machine, here v
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in the future, we plan to expand and perhaps we will need another loan to purchase a painting booth. we were trained on how to export competently, there were serious plans for scandinavia, but it didn’t work out, but it’s working out with kazakhstan and belarus, and there are prospects. the russian export center has already supported 16,000 companies, this is... participation in exhibitions abroad, and preferential financing, new support measures were recently discussed at the forum made in russia, we can hear this feedback, so concentrated in within the framework of a specific discussion, having heard this feedback, implement it in the form of this additional adjustment, the measures that we are now laying down in the updated national project of international cooperation, the volume of support is also growing, in 9 months of this year it is already over...
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just to protect the rights to rospatent helps their inventions, including abroad, three companies were awarded special certificates confirming their uniqueness , what this gives and formulate how to make the life of a businessman easier, we also talked with the head of the federal customs service, for exporters today it is within 30 minutes that any declaration is issued, and what is called auto-release, that is, automatic release without the participation of inspectors, is a matter of minutes, i used to kayak, but in such a boat. for the first time, let's return to the topic of sports products: training equipment,
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there is a shortage, but this does not mean that no one is trying to produce a decent product. now the volumes have increased, but on average, well, it’s impossible to collect, probably six to seven times, if since 2000 we have built two, there are four halls a month, but you can count over 20 years how much this has accumulated, the simulators, with the exception of some accessories, are russian, to make them even more complex, production is being expanded, we found another company in the moscow region.
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here the story began back in the late nineties, in the struggle for the market the company produces various sports, there is basically no competition , because all the rest are chinese, but the economy segment is also different, but this is what we earned from such an electronic trainer, well, which also has several counters, training regimen, further let's talk about products that are useful not only for people who are into sports... the topic of rehabilitation, for example, this device will help restore your back, there will be massage rollers, it will be able to stretch the spine , it was made in bashkiria, the first device was
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30 years old. ago they made it at the request of doctors to stretch the spine, and no worse than foreign analogues, and many have no analogues, right? yes, many methods used, say, a roller, and programming, and the principle, vibrations and many, many led, which are still in foreign countries devices were not used. now it is produced in europe, and one might say, all over the world, just like that, this is a device for developing the flexibility of the thoracic spine, lumbar and cervical spine, there is one for joints, for strengthening the back and abdominal muscles, i need this ball , in order to keep you in
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a special band, this is how it is set, this is called biofeedback with the device. full cycle production, and this is scientific work together with doctors. a lot of testing, certification, but according to developers, just five years ago, there were few rehabilitation devices in russia. now the state has significantly increased funding for the purchase of such equipment for medical institutions. devices per year. to date, we have already increased to 1,200 units per year and according to market demand, we have planned an increase to two 15,000 units per year for rehabilitation. a state subsidy of about 4 million rubles has been received to expand production, together
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with the russian export center they are discussing how to sell it, well, it’s not right yet, but this the direction is being carried out and also, regarding equipment, there is one piece of news from the sverlovsk region, in the city of verkhnyaya solda there is a larger operation. the titanium that the corporation produces is contained in every plane, in every civil plane that flies, taking into account that russian planes are getting more and more confident, let's start
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providing the companies that do this. and with titanium implants in our production today we can say that we have already taken 20% of the market, and we will continue to do so to further increase the volume of supplies to this segment. and in the special economic zone titanium valley, where the corporation is launching a new long-rolling complex, there is also an idea to create an industrial sports classer, because titanium alloys are, for example , bicycles, golf clubs, equipment for mountaineering and tourism. by the way, about tourism. as they say, nature does not have bad weather, but there are bad clothes to make good ones,
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the company calls its production a digital factory, this is where... developments take place products and numerous tests, well, you can take a closer look, you can see that all the water just rolls off in droplets from the surface, everything flows down from the geese, or rather down, it is also an object of research, it is placed in a coquet, yes, then, having quickly recovered, it restores its uniform, as well as new fabrics, each sample is rubbed for about 3 hours, according to vladimir co-founder of the company, there are dozens of types of components in clothes. all are important for children, well, you can see, for example, this jacket is designed for -48° and is designed for active movement up to
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-44, the company produces goods for travelers, here i heard, yes, that one traveler is even just in this bag, and there in the snow there60, yes in yakutia, the textile industry in the country has experienced a severe crisis, many... but nevertheless, in your products, can we say that the percentage of russian products is growing? well, of course, all the fluff and all the synthetic insulation, now made in russia, well, now there are already russian enterprises that apply membranes, or there are even russian membranes there, having developed clothes the company places orders at thirty enterprises throughout russia, a large factory, growing by 30% annually, which is not the limit? our competitors are leaving, yes, there were a lot of them in russia, we counted, we have 104 foreign
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brands, our competitors, well, the amount of money limits our growth, when we discussed it in february last year, we realized that we can grow five times, well , in terms of turnover, as for support, the company, for example, subsidies for the purchase of equipment, including russian, was development support. yes, yes, well , the state and especially the moscow government helps us a lot. well , we have good connections with the ministry of industry and trade, and we did something in 1918, not just the development of super-warm clothing, but a digital factory, the action of receiving benefits and subsidies. there are many similar areas in moscow, coupled with measures. support brings effect. we have grown investments in fixed assets of almost a trillion rubles, this is a huge amount that has significantly affected the economy as a whole. in processing in
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we also grew in industry, and in industry we grew by 100 billion. again, a record amount of investment growth. as for exports, in pre-sanction times , clothing creators exported on a grand scale. africa, canada, scandinavia, europe, less now, but this. you collaborated there, for example, with the sossiysk export center, yes, yes, yes, we, from the central one, with the moscow ones, they also try to help us all the time, according to the association of manufacturers and exporters of sports and equipment, in the twenty-third year, import substitution indicators increased by 30%, but for example,
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