the bashker state opera and ballet theater, they serve as dynasties, there are young people, they even have their own legionnaires, in the ballet troupe... we have a japanese working for us, a real one, but already, but already russified, he is already completely ours, our favorite, shotanara, bashkir japanese bashk japanese, yes, this year seven premieres are preparing for a new one, they are actively creating the scenery, one after another there are rehearsals, where the husband trusts, somewhere they are sewing

costumes, how long does it take to make such a costume? it took more than three weeks for the gypsy language, one, no, 10 pieces, but there’s a problem with fabrics , they don’t supply much imported stuff anymore, we had to look for an alternative, and not in russia, well, in our theater we need fabrics like mesh, for example, this is for... also silk, spoilage, satin, jacquard, this we are not produced in russia, but what is produced is mainly produced here, this is where it is, you can show it, let’s say this is a suit, here is the lining, this is calico. the textile industry is only recovering after the collapse in the nineties, which is difficult, the russian market has long been occupied by competitors, are the needles really then...foreign? yes, the needles are japanese

, of course, sanctions, in my opinion, were imposed on scissors , on some kind that cutters use, they were good scissors, let ’s hope that the idea for business here is a clue, let’s hope that everything will work out for us, in general, the equipment that is necessary for creative activity is not necessarily theatrical, mostly foreign, sound, light, machinery. but the time will come when equipment and musical instruments will need to be changed, it will be a challenge, and all the more interesting it will be to find russian production, we will go to the penden region. it is clear that there is a difference between musician and musician, just as penza produces

acoustic systems and amplifiers that make the sound correctly, this is a family business. pavel said that the company was founded in 1988 by his father, a musician and engineer, and now produces everything from acoustic systems to power supplies and mixing consoles, the main focus is on the good old lamp for guitar amplifiers, there is some kind of digital signal, well, more like that it is dry, then the lamp is warm, analog, crystal clear sound, clients, first of all , musicians, yes, among russian performers,

such musicians as fyodor dasumov, and vladimir kholstinin, the group aria, for example, sergei, artistic director of the penza regional drama theater, musician, also decided to evaluate the quality, well, this such a tube sound, it’s a live sound, so tasty , it’s not just live, it’s... a delicious sound, it ’s like there’s bread that’s in production, there’s bread that’s made at home, like this one that kneads at night, so to speak , there, yes, and it prepares it, this smell, this aroma , this same apparatus, the lamps themselves are russian, those imported parts that are still available are gradually being replaced with their own, in particular, the heart of the lamp amplifier is a transformer, and we have mastered the production of

transformers , completely 100% replaced american or foreign brands. they are also developing new products, guitar cabinets, where there are ... bro rigidities that improve the sound, or pedals, where the experience of the automobile industry is useful, has no functional analogue in the world, now it controlled by a magnetic field and there is no mechanical resistor, as all manufacturers use, demand is growing, they are taking recording studios, concert venues, budget organizations, where equipment is purchased under the national project: culture, previously 30 percent was exported, now europe is on pause, they tried to china , we already got burned by this, well, yes, we have developments that - the idea itself, that is, they took it and copied it, in the matter of protecting

intellectual property without support it is difficult, this is exactly what rospatent does, if in the whole world it is about a year and a half, from a year and a half. consideration of applications , on average we review applications for an invention in 4 months and - what is very important, other procedures include transfer of rights, licensing, such operations are also reduced by three times, just when it comes to entering foreign markets, the work is carried out in conjunction with the russian export center, promoting the brand made in russia. this is our very principled position, certification was done in russia, should not be a barrier for the exporter, but it should to truly guarantee and protect the qualities that we promote, the russian export center has many support measures, from product development to entering marketplaces, this includes participation in exhibitions abroad and translation of documents into foreign

languages ​​and reimbursement of logistics costs, more than 16,000 companies have already been supported , including amplifier manufacturers from penza. here's the export one. we received state support as assistance in the form of obtaining a european quality certificate, passed all tests for compliance with quality safety products. as for other manufacturers of musical equipment, there are more examples. the krasnoyarsk company not only produces, but also develops acoustic systems. enesey's acoustic systems are used in

schools, in small theaters with up to 500 seats, in small sports grounds, they can be used in some museum installations, and, of course, they can be used at home too, and there are also powerful sound systems for stadiums, for example, sports facilities will now be re-equipped a lot, they new ones are being built en masse, and apparently there is a government program that is being introduced everywhere, the re-equipment of theaters is most likely the most pressing. yes, not everything is russian, the speakers are italian, for now, but now we have already found an enterprise that does neo-development for the production of russian speakers. as a result, given the growth in demand, and

there is one, the company sets a goal to produce up to thirty units of each model per year. colleagues from the tula region are also thinking about how to do more. the company produces microphones with wire and without various headsets for dispatch communications, many products, for example, conference systems, instrumental microphones , audio pages, are designed to displace foreign ones on the market. on average, we release up to three products a year, of the new products - this is, of course , our radio system, that is, this is a breakthrough for the octave, because wireless systems and microphones have never been released here, we want to provide the user with various

accessories for radio systems, these are external antennas, also, the line of radio systems will develop and belt belts will appear there. transmitters, lavaliers just for cinema and theater. the strategic task is to restore lost competencies in addition to new products. for this purpose, at the site of the rostec state corporation. the rnd center has been created, in addition to weapons, of course, we also make civilian products, in the second year of 22 our share of civilian products amounted to 44.5%, this is a very good figure, because we had an order from the president to achieve 50% by the year 1930, well, if it weren’t for special military operations, of course, by the year twenty-fifth we would have already... the figure is already yes i i think that this year we would have already done 50%,

but due to the fact that the volume of military products has increased significantly, the ratio, of course, of civilian products to military products in percentage terms is less, but in absolute numbers we are still growing, even in today ’s situation, medicine is a promising area, we produce up to eight units of civilian products, various types of microphones, and one of the important areas is hearing aids; our hearing aid processor , processing sounds, can compensate even a strong degree hearing loss. we still try to rely on russian manufacturers for electronic components, that is, yes, in russia this is a little difficult, but at the same time there are large factories that supply us with capacitors, resistors and many microcircuits,

as for supplies abroad, then the company became the exporter of the year, tula microphones are used by the stars of the world stage, many famous films were sounded on them, now the priority is friendly countries, new markets, when entering which, of course, you need support, our principle is partnership, namely synergy through partnership. to provide our exporters with the most comprehensive range of services that they can and should receive at one point, that is, rec cooperates with each region, for example with russian railways, russian post, the central bank, the ministry of industry and trade, in the middle of the second year our export support system was of this nature, you can to say, a little inertial, that is, we supported successful players, the logic of export support programs is changing to very similar in a good sense

planned work on promising friendly markets. from support measures , let's return to the manufacturers, but what about musical instruments, what about violins from penza, a balalaika stove. all this is not in order to create such a typically russian-wooden picture, but the fact is that this relates to the production of musical instruments, now you will find out the details. in his cozy workshop, alexander has been creating musical instruments with a unique form for 45 years. what is the most ideal tool in nature? kolkol.

and immediately this image was born, so our the patents are based on the fact that the bell chamber is a natural creation, which gave an amazing result. for his instruments, the master himself prepares the material, the column, which is kept at certain temperatures, including on the stove for many years. to make a violin on average. the first performer on our violin was eduard davidovich grach, he heard the sound from the corridor and came in, and why is the sound so rich? tomorrow i will play this violin at a concert, so alexander makes guitars, domras, balalaikas, cellos, double basses, and they are heard all over the world. our instruments are now in canada, in italy, in israel, in the usa, in cuba, in general we

have embraced the whole world, with our sursky sound, there is an excellent double bass player, anton davidyants, he was the first one who took a double bass from us, yes more than one, a tool for individual tailoring of roads, but this story is not only about money. how much does a tool make per year? well, sometimes we’ll do 10, sometimes 15, sometimes more, now, of course, the musicians are in a difficult situation, but here it happens that... we see what talent we make, we give away, it is clear that this is for professionals, a piecemeal story, while the mass segments of the market have entered the market, in particular chinese instruments, but here too there are companies that are trying to withstand the blow.

in koluga they produce master guitars for famous musicians and for schooling. and almost every month we give one or two instruments to young talents. we also support the school of russian semester guitar. they try to use russian materials. in russia there is a wonderful material, this is our clone of yavar, it has a sugary, beautiful structure. we also have eastern european spruce, which was very often

used in past times, and not only for building violins. but of course, there are foreign ones, but they don’t grow in russia and african bubinga, craftsman guitars are more expensive than factory ones, which are produced by large foreign companies in the millions, but inexpensive instruments are also made in russia, for example, in the voronezh region, in udmurtia, in the perm region, well, the rest of the story chairs. here it produces harmonics from time immemorial and this the factory is the largest manufacturer not only in russia, but in belarus and kazakhstan. recently they have also started making accordions and are actively replacing imported parts. we have worked in this direction and, uh, with

the st. petersburg rolling mill, we are, as it were, carrying out work to replace this swedish steel. and another new direction - piano. the factory recognizes that the quality of italian pianos is still difficult to achieve, but it tries to present the widest possible range, more than 100 per year for students and masters. according to the national project piano culture delivered to 1,200 music schools. what we produce, we sell here in russia, here. well, the near abroad , if only a little, that is, well, those, that means, well , we were like exhibitions where we presented our products, but they kind of called bad names about our products, by the way, the first russian big concert royal was released and shown at the exhibition russia at

vdnkh kaluga factory akkord. the factory supplies its products to 75 regions, from the seventeenth to the twenty-second years it produced more than 3,000 instruments, and more than half for educational institutions. menkultury, in turn, allocates 750 million rubles for the purchase of tools for schools and colleges. in general, according to mimpromtorg, about 6 years ago, musical instruments in russia were made by 48 enterprises. now there are more than 250, over the past year there has been an increase of 25%, now the trend continues, but there are still a lot of imported ones, some instruments, for example, timpani, are not produced here, foreign goods rule the roost in the field of film production, animation, although there is something here too show.

the general director of the animation studio said that an important program - an information collector to coordinate the work of staff - is russian. it was written in voronezh, tested by its authors inside the studio , and now they are distributing it to us and other studios ... free of charge, so that we can continue production. the studio refuses a foreign analogue, although... they were the main buyers of the license in russia, here is another example, you see, it becomes not just a blank, static, yes, he can do some funny

moves. the program that brings the cartoon characters to life was originally on a foreign platform, but specialists modified it to suit their needs and are now creating russian software. we have been in the development stage for several years, we plan to use it already next year... as for cartoons made in russia, they are a product not only for their audience, the characters speak many languages, outside of politics, although now more and more screens in china, latin america and africa. this also applies russian cinema. where are your smartphones, where are the planes, cars, russia is controlled. let's all come together, vladimir nikolaevich. who else is alexander nikolaevich? we need a coach, we think it’s you, what do you say? you, what is it? for example, southeast asia and

latin america are very fond of horror films, and our horror films are quite successful in these regions, and china is very fond of big projects, these are blockbusters, these are war films, big sci-fi films, science fiction, adventures , here is the highest-grossing russian film at the chinese box office, moving upward. leila said that over the past years, eight russian films, feature films, animation, tv series, have been sold, so to speak, to all countries of the world. yes, there are changes, but we continue to work with a number of european countries, including the countries of the former yugoslavia in serbia, our films are often released, and italy and spain continue to work with us over the past two years, the highest- grossing russian comedy in the european box office of a slave. the release of a film on foreign screens is painstaking, expensive work. we are with

we will gladly accept help with subsidies for dubbing, for example, because dubbing is a rather expensive option, and films need to be dubbed, because in many regions it is still not customary to watch films in the original language with subtitles. in terms of support , there is cooperation with retz, we have been cooperating with the russian expert center for many years, and we often participated in various events under the brand made in russia, and these were various world film markets, so it turns out that even in the field of creative industry, russia has something to export , the main thing is that the potential buyer knows that it produces not only nesting dolls and that russia is often associated only with some mono-products. in fact, the diversification of

the product line that we can offer is quite large, and especially in the b2c segment, we now see great potential for these products to begin to be exported, price-quality, this balance allows us to win the competition, this is the marketing work that we now we are going through this together with the companies. these are the stories we managed to tell you, and of course, there will be more, there is a serious shortage of goods for the cultural sector on the russian market , it is important for manufacturers, relying on support, to see the prospects for business development, to gain confidence, the same with which a plush hero, leaving the past of toys nameless, managed to win the hearts of children, katera and bolivia.

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