ours. know ours is a good chance to promote your brand. know ours - these are five nominations with clear conditions for an impressive effect from victory. the winning finalists will receive support from the competition partners. the acceptance of applications has been extended until january 31. applications are accepted on the platform ideia.roskongress.rf/brand. reports of a powerful earthquake are now coming from the countries of central asia; tremors with a magnitude of seven were recorded in china, not far from the borders with kyrgyzstan and kazakhstan, the uzbekistan ministry of emergency situations reported. the epicenter was located in 270 km southeast of almaty. seismologists in kazakhstan reported that in almaty the earthquake was felt at magnitude four. the tremors were felt in bishkek and the houses of residents of the capital of kyrgyzstan began to shake. chandeliers and furniture, some residents

of multi-storey buildings left their apartments, there were no reports of casualties. 15 flights were forced to leave the st. petersburg pulkovo airfield for alternate flights to moscow sheremetyevo and vnukov. the airport temporarily limited arrivals and departures, all due to strong crosswinds . according to flight radar 24 v at the moment , several planes are circling over the leningrad region at once. there is wet snow in st. petersburg now. according to the forecast, difficult weather conditions will remain in the city until 6:00 am. earlier there, and earlier there , a yellow level of weather danger was predicted. the kremlin called sunday's strike by the ukrainian armed forces on donetsk a monstrous act of terrorism. as stated by presidential press secretary dmitry peskov, vladimir putin listened to reports on the situation in the city and gave all the necessary instructions, however. the relevant services

are already taking all necessary measures. let me remind you, the day before they struck the kirovsky district of donetsk. the market area in the tekstilshchik microdistrict came under artillery fire. according to the latest data, 27 people were killed and another 26 were injured. today in the dpr is a day of mourning for the victims of the shelling. the united states is implementing a profitable business project in ukraine to support its defense industry and undermine the competing economy of europe.

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imagine, the un is meeting, and these days, who do we see there? people may be different colors, right? in asian ones, arabs in cheils , chinese tangerines, there in some of their own clothes, there are africans, the world would be beautiful, wonderful, then, well, i don’t know if we can return to this, well, today we will find out with our guests, is such blooming complexity in clothing possible, we called

the program, how we will dress in 2062, and today we will talk about the future of russian clothes and the future of russian clothing as a way of understanding the world, i’m not afraid of this word, with our guests, these are the creators of the community of nation-builders, oksana asinina, ilina ifankina, with the founder of the men’s atelier store level suite, svyatoslav roshkov. i have a question for you right away, oksan, these are the clothes you’re wearing right now, and where did you get them? we sewed it ourselves, of course , well, actually, it’s been 2 years since we realized that we had to sew something ourselves, because there was nothing in the stores. from what we like, well, that is, this or there are some tracksuits, in which it is generally incomprehensible how a woman can wear jeans, shirts, well, in general, this is all not the same, and we realized that we want elegant, beautiful, we did not know how to sew, and we tried it simply, we have the first the story was that we

bought a roll of white cotton for 160 rubles per meter, tried to make something out of it, that is, we pulled it along the sides, made a hole for the head, tied the shoulders. for a very long time i thought that somehow we had lost, yes, all the time before individual tailoring was a sign of wealth and luxury, yes, that is, even when you are a woman yourself, well , you knew how to live at home, it was very cool, and it was continuity and transfer of skills, mothers taught their daughters, grandmothers they also taught their granddaughters there, and it was just such a normal russian tradition.

or that they don’t want to wear the clothes that the stores offer, they have created some kind of their own style, and at the same time , i wouldn’t say it’s sometimes luxurious, sometimes it’s quite casual, but really such a style, it feels different, yes, that’s what this different style is, that’s how you can somehow characterize it, well, i’ll say, yes, then lina will say, i’m...

not about us, well, that is, if we 'll look at the one that was produced recently, she was a woman, well, she made some kind of stooped, hunchbacked, well, so curled up, yes, these are actually her clothes, because it’s like all the clothes, paintings, and even like portraits of handsome russians, it doesn’t matter what class, well, that is , these are pearls, this is stone, this is mikha, these are these kokoshniks or hats, that is it’s always some kind of manifestation, brightness, which speaks of what a rich, luxurious country we have in general, and here luxury is not about money, yes, we don’t say that

luxury is the level of money, in fact , luxury is always the level of values , that is, this is the level of the traditional, yes, this is something that can pass through centuries, through time, yes, that is, what we leave as a legacy, and these are some material values, yes, and this not material values, but traditional ones, yes, that’s all we are... this is what we put into the concept of luxury, and we realized that it’s time for us, if we want our country, well, this moment, this stage, to pass easily, well, as far as possible , the first thing that needs to be done is to change the clothes for women, so that they have a different attitude, well, that is, it is impossible, as if a woman is a way of life, yes, if we have a stooped way of life, well, how will we move at this moment, and on the one hand it was our personal need, well refuse. because of all this extravagance that is not ours at all, some kind of, well, quiet luxury, european, i don’t understand

what quiet luxury means, it’s not russian at all, yes, well, that is, luxury is either obvious, but quiet is what it is, so we started to move in this direction, i guess now i can already say that this is such a confident style of alyarus, this is the style of russia, as, probably, a diverse country. huge and manifested through this same multifaceted beauty of our russian women, who, if we look into history, are always , well, simply always the entire european western world. inspired admired all the most beautiful collections, for example, of the same famous european fashion houses there, yes, they are made in the alyarus style, well, that is, it turns out a very strange situation when we are the source of inspiration, here is ours , here is our natural, yes, this is what , what is given to us, well, that is, we can be seen, and

this is normal, abnormally compresses itself, that is , ours is this state of, as it were, breadth in all senses, but this luxury, this whole thing, that there are many of us, it is endless source of inspiration, and we are looking somewhere to some west, to some european fashion trends are trying to reduce ourselves to those who quote us, well, here’s the style, probably ala rus, i would call it about men, i want to ask, yes for women, no, for men. svyatoslav, i understand correctly that you are now dressed, in fact , in what was sewn in your hotel, i must say that i am also dressed, i am also dressed, you also have an atelier, dressed in the atelier that svetoslav founded, here where does this idea come from, i understand the classic european costumes there, well , it seems clear where the legs come from, but why suddenly

the kosovorod appeared and in general there i when you come to your store, you understand that the kosovorod takes up almost half of the entire space there, well , that is, this is a significant statement, i would say so in design, well, in general, really our store is not just a store, but also an atelier store, how in general it appeared, at one time, when i was a student, i weighed more than 130 kg, it was the men's classic suit, it seemed to me the standard of men's style, that is, in it the figure is immediately emphasized, broad shoulders, narrowing to waist area, correct male figure.

they wear it like that, you can still grow there, suddenly, suddenly you gain more, suddenly your weight is not 130, but 140, it’s so good, you love to eat and it’s great, well, of course, it upset me, disappointed me, but it’s a lot of money at that time i didn’t have , of course, well, a student, where from where, that is , i couldn’t even think about tailoring, so the concept of a place in moscow arose, where, including in my old status , guys could find themselves the item is true to size. you, yes, including a rather heroic build, i would say, in general, what you imagine a beggar student to be, is no longer a beggar, and despite the fact that yes, i said that we are europeans, we have been wearing european suits for many years, we certainly want to bring some kind of russian flavor, which is the most obvious and easiest thing, this is, of course , a shirt, that is, this is something that they can

afford even before purchasing a suit, and this is quite budget thing, it's essentially underwear. underwear - what goes to our hearts, in addition, the crosshair , it also refers to our religion, because why a crosshair, so that the cross does not fall out while working in the field, conditionally, yeah, peasant clothes, if we think about it now, peasant farm clothes clothes, even the jeans you’re wearing today, for example, they always moved from village to city, that is, the same nicholas ii, he also more than revered the kosovorodka, this is exactly that stage of transition from... settled into urban fashion, into our common everyday life, into some higher a high-fashion story, let’s say, more urban, and we really may have missed some period in the stage of the soviet union, when we really abandoned everything national, and if we remember some soviet films, kosovorodka, it was depicted there exclusively, well, it’s masquerade, let

’s admit it, it’s really masquerade, and did not fit the modern image. including even the soviet man, or the soviet man was portrayed as simply something without a nation, without a clan, as simply, well, in ordinary european classics, and it seemed to me important and necessary and timely to combine european classics with the national russian element, but this did not cause any circle of friends or on the internet to write about what it is, laptich is coming soon you will wear. probably the most popular comments, yes, add more bast shoes, why not a headband like a papuan, well, that’s a reasonable question, that is, yes, that is, russians were compared to papas, amazing, amazing, great, well... i think that this is still something that we should outgrow, that is , we are still just bringing this fashion from the village to the city in the broadest sense, and it seems to me that we are doing quite well

it turns out that just now they were talking , as it were, about the fact that, well, fashion is understandable, it is changing , firstly, and some stages are going through, and well , it is obvious that in general russian consciousness changed a lot in the 17th century, and such a split occurred . russian society to the well elite of society, which is focused on europe on a people who, in general, lived a fairly traditional life, but not really unchanged , that is, this is a very primitive idea of ​​​​folklore, that this is how it was, and this is how it was for thousands of years , it remained there for hundreds, hundreds of years, well, folk culture unchanged, it was constantly changing and under the influence of... including urban culture and so on, but this doesn’t matter now, but this split, it seems to me, it has moved into our heads now, but in all of us, it’s like the head is split, one part

seems to indicate that we seem to we must remember ourselves, we must have some traditions that there must be sovereignty of thinking, yes, on the other hand, this is an orientation to the west, what will they think there. orientation to the west in any case , yes, ah, that’s what you started sewing, yes, uh, it’s very reminiscent of pre-petrine times, such loose silhouettes, when a woman, yes, she puts on these clothes, she somehow immediately she looked straight, unhurried, dignified, and yes, this, this is not european, this is asian style, right? you, you don’t have anything like that in your clothes, allerius, here you are alyarus said, i think where here, well , i don’t see it, except for the loose silhouette, but at the same time

it still feels like some kind of opposition to european fashion and some kind of return, but on a different level , a modern level, but here’s to what clothes were and were in pre-petrine times, you have this feeling, listen, okay? about now, like a kosovorodka, felt boots and bast shoes, well, that is, it’s kind of fixed, it’s fixed only at one moment, these are pavlo-posad scarves, for example, and felt boots and so on, well, there’s mikha, yes, it’s also about the russians, but in fact we have such a huge, rich history about...

well, he himself walked around in his pre-reform banyan trees, these huge ones here in dressing gowns, but he didn’t walk around, well, tucked up, when we talk about this, we

say, as deeply and widely as we can quote, we’ll look here - this is alyarus, let’s look here, this is alyarus, let’s look there alyarus down, let’s look, this also alyarus, that is, this is our great wealth. what we have infinity, we have such deep , such huge, rich traditions that we can afford, in fact, we can do anything, and we can easily say: yes, this is ours, yes, this is this, now we will look at our history , oh, this is ours, we take it from here, and from here we take it, and from here we take it, you know , that is, alarus is not there and not popular , but not a sundress, not a coconut, in general, although also. by the way, it always raises questions about whether there was even a kokoshnik, whether there was a boy, yes, yes there was, there was, but i’m not sure

the question is, when did you... together with oksana , you came up with all this and headed it, and then you took to the streets of sevastopol , more and more women began to join you, who somehow saw the world differently in essence, since they were ready like this to act, then how they reacted, they reacted to this , i don’t know, there were acquaintances just passers-by, that is, maybe they said yes, you’re crazy, or vice versa , they all immediately filmed everything, tried to follow you there, in fact, it’s just that we can it's easy to write a book. according to reviews and according to the different reactions of different people , that is, in fact, there were no negative reactions at all, but in my memory, i personally have more than one, oksana also has more than one, and we realized at some point that everything depends on your inner attitude, that is, if you like the way you look and you go out into the world with it, then all the reactions that you meet are always positive, that is, women constantly come up on the street, men come up on the street, men come up and just say thank you very much, we are so

we miss beauty, we miss beautiful women so much, just thank you for the fact that you, i don’t know , you painted your lips red, you have a beautiful dress, there are beads there, it’s just gorgeous, thank you, one day we arrived, so let’s go to hotel and that means reception, the administrator is sitting , the guard is sitting, and we were in white goddess dresses, so we walk in, just a guard sees us, he just jumps up and starts screaming, like: god, god, get up quickly, look at them all, in general , he finds. everyone to stand up and why is he like that, look at them, they are magnificent, that is, for about five minutes this all this went on, he was just running, i can imagine it, he was just shouting, god, look at them, that is, well, a woman is constantly coming up on the street , they say where did you even get this, where to buy fabrics, how to sew, how is everything, that is, they constantly ask the question, children come up, there ’s a girl there who recently came up there for 5 years, tugged at my bag with stones and such a mother, i want this too, that is, all the time. me here

i was struck by the fact that you are not just walking there in a beautiful way, but you somehow work in much the same way, when i saw that okay, you don’t work in the sense of an office, you sit there, you press buttons, for example, they took it, they arrived, there is your one of your houses in the crimea, yes, there , well, it’s a pretty simple, pretty village house, in these beautiful outfits, let’s scrub the floors and paint the walls, this somehow means that this is not just clothes, this is some kind of social statement, yes ... in fact, you know, there is still a certain level here freedom, that is, how many people live , they buy themselves beautiful clothes, hang them in the closet, wear them once, because they feel sorry for them, it’s a pity that they get ruined, but it’s a pity that you get them dirty and don’t wash them, it’s a pity that you tear it , do something else, and this is all the time some kind of deferred life syndrome, that is, you are always waiting for some occasion to do something, when you just take it and start wearing it every day, there to wear

white every day, for example, at first... your brain simply tells you: so, now i i get dirty, how will i wash this , how will i wash this, how will i wash this, a week passes, and you realize that there are no problems at all, you buy oxygen bleach for 120 rubles, you simply wash it in the washing machine and in general it washes much easier there all sorts of colorful flowers, and after a week your level of freedom simply rises so much that you understand that yes, i can do this, and i can wear silk, i can wear this, that is, you begin to allow yourself and allow boundaries too ... begins to expand and you, well, this affects the rest of your life, that is, these clothes , they are like an entry point, you just begin to expand the boundaries of what you can actually do in life, without putting it off, i don’t know, for a year, for 10 years, for something else , when the children grow up, when you retire, when you go on vacation, silk is threatening now by the way, by the way, yes, i’m talking about silk in hell, actually, because somehow because we hooked everyone up, everyone sews from it, we i won’t

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