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the beauty, liveliness, contrast of istanbul, located at the junction of east and west. for years it has won the hearts of writers, artists and even pharmacists. in 1895 , a young frenchman, jean cesar reboul, came to the capital of the ottoman empire and opened one of the first pharmacies in the history of turkey. it soon became known as the great parisian pharmacy. the twenties are here. work as

a pharmacist's assistant, student kemal müderi according to after 16 years he became a full partner. the popularity of the pharmacy was brought not by medicine or body care products, but by cologne with notes of tart lavender. a year after the release of this adicalon, the french perfumer decided to return to his homeland, leaving the matter in the hands of muderi soglu. to honor the position of his mentor, the turkish pharmacist changed the name to rebula pharmacy. today on the street it was expiring, once a grant of a venu pen. you can’t find that same pharmacy, but in the beyuglo area there is a store-museum where the atmosphere of those times is recreated and there is even a chemist who can produce, for example, deodorant in front of customers. i made you a deodorant made entirely from natural ingredients, i added aloe vera extract, it contains no salt. the production technology of adicolon has remained virtually unchanged. today the company produces a line of diverse products that are presented. in dozens of

countries around the world. a year ago, the perfume brand appeared on the russian market. russia is a key market for us. we are represented all over the world in various chain stores. our products are sold in more than 200 stores in the network. and we continue to expand. in the first half of this year, we will have more than ten corners. this will be a big step to expand our presence in the russian market. the company's production facilities are located in the cherkes köy organized industrial zone in tekerdak province, 100 km from istanbul. the plant, with an area of ​​almost 23 m, was launched 2 years ago. sustainability efforts are extremely important to us when we develop and manufacture our products. all of our portfolios are 100% at our production facilities.

more and more products from korea, china, india and turkey. the president of the group of companies of the perfumery and cosmetics chain, edgar shabanov, who has brought about 400 new brands to russia over the past 2 years, admits. i had never traveled to istanbul for work before, but now it is an important hub for the beauty industry. almost 2 years ago, when well-known events happened, accordingly, many brands announced that they were leaving the russian market, so it was necessary to replace some somehow outgoing brands, and we...

quality, their devices, why they are needed, how they can be useful to our consumers, the key challenge when launching turkish products on the domestic market was the stereotypical thinking of buyers, says elena bublik, official representative of the decorative brand aleksaen cosmetics in russia. in people's minds, made in europe is blindly equated with quality, everything else is questioned. this is quite complicated, the consumer will need to explain this, convey it through some advertising options and so on, so that people in european countries, but i am sure that it can really be of high quality, it is not easy, because anyway , historically, cosmetics are probably associated with france, italy, more often they came again to points of sale,

tested, tried to understand that over time, turkish cosmetics will conquer the russian market, and to conquer the market requires its full understanding and flexibility, know your client, this is a key term that is applicable not only for banks and financial... the first question i asked, because i test products, having extensive experience, i understand that the lighting solutions of the same foundations, the same powders, they are not suitable for the russian market, they have a yellow undertone, which is categorically is not acceptable here, because we have such a concept as the slavic color type, so at each factory i asked one question, texture is important to me, it must be... of high quality, yes, have a combination of price and quality, so it is very important here pigment, adapt this to russian market, therefore, the brand was chosen for these reasons, they are absolutely ready to adapt and are ready to produce products for the russian market, this is very important. the brand entered the russian market a year and a half

ago; russian anna boldreva, while on vacation in istanbul, got used to purchasing foreign cosmetics. according to her, first of all she pays attention to the price-quality ratio. well the price.

we even in the touche group created a separate line for the russian market with special packaging and formula, we also as a brand decorative cosmetics, we do not forget about facial care; for this, we have worked out our formulas so that a woman, after removing her makeup , continues to feel the effect of the skincare component. the entire cosmetic line is today produced at the chattalja plant. which last year produced 10 million units of products, which the company

exported, of which a million went to russia, with plans to double this figure next year. lipstick is produced here, as you can see, the equipment is fully automated, there are two of them at the plant machines, they are capable of producing more than 20,000 units of products per day. this is also where quality control takes place. the slightest defect, i remove the lipstick from the line , then it is sent for disposal, in this part they produce the so-called hyung powder, that is, made by hand, the process is reminiscent of making cookies, small lumps are formed from the dough, under pressure the powder takes on the necessary shape, and then falls on ... when it is completely filled, it is sent to a special oven, where

it is powdered at a temperature of 45° for 24 hours it reaches the required consistency, is cooked, dried, and then it is packaged and sent to the end consumer. the production also has its own laboratories, where the quality of manufactured products is controlled and beauty new products are created, according to emin gurler.

line, the production of which does not use gluten and parabens. it will appear in russia in the near future. another innovation on the domestic market is the labeling of cosmetics, which has been used in test mode since january 15, and may become mandatory starting next year. on each cosmetic product that enters the country will need to be affixed with a special code, this is like a product identification. we are with our partners.

270 companies are participants in the turnover, they are quite actively involved and interested, and out of this number, 60 companies are importers, yes, these are those who bring various cosmetics to russia from abroad, and we are actively working with them on how production there, well in those countries where they are both marked in the countries where they produce and marked at customs warehouses, well, that is, different options. each company will choose for itself

what is most convenient for them to label, well, in the industry where labeling works, again , let’s go back to perfumery, there, for example, 1,100 manufacturers, 1,600 importers, 3,200 retail companies, and we see what if we are there, we will focus more on imports, in general, the supply chains may be somewhere from...

household chemicals, which are now also actively imported from turkey. turkish brand of household chemicals kalyon on the russian market with 2017, it is part of the indeximia group of companies, which was created in the sixty- eighth year and already cooperates with 70 countries around the world. all products are manufactured at a plant in istanbul's beyliküzü district. quality control and development of new products takes place here in-house. here we have an r&d laboratory, here we develop new formulas for our products, we take into account the needs of our customers in the entire market. we use natural raw materials, and it is very important to us that they are not tested on animals. this place calls the heart of the factory, the reservoir,

where work continues around the clock. these reservoirs receive 1,800 tons of water per day, but after thorough... cleaning , exactly half remains (900), and exclusively ultrapure water is used for production. then the water enters the reactors, where all the components are mixed according to carefully verified formulas developed by the ardi division of the company. after mixing the components, we send the sample to our laboratory for standard tests and wait for confirmation if we get the go-ahead, then the products are filled.

on the market, we are ready to invest in opening a plant; we will produce our goods in russia. this is a real project that we are now actively considering. this idea seems appropriate against the backdrop of worsening problems with money transfers between russia and turkey. according to hussein dursun, the reason is political. turkish banks are afraid of secondary sanctions from washington, which is why they demonstrate overcompliance in relation to transactions carried out from russia. simply put, they increase bureaucratic delays request additional information from.

it’s not without reason that in chinese the word crisis means a time of opportunity; in recent years , this philosophy has been quite applicable to the relationship between moscow and ankara. russian companies with no less success for... chose turkey, including 10 years ago , we opened a branch and started working here, the first year was difficult, difficult,

it was entering the market, understanding the consumer, and somewhere after year we found ours - an important strategic partner, in which we are now, and this is very important, to enter with the right partner - in the right channel to reach the target consumer. all products are made at the factory. in the vicinity of the city of akulovka, novgorod region. the enterprise has seven reactors, which can produce about 55 tons of product in a twelve-hour shift. the plant also produces up to 30 million toothbrushes per year. in november 2020, the company launched the biomio line of laundry, dishwashing, home care and personal care products. today, be-brands are represented in the largest chain supermarkets in turkey, as well as in pharmacies. about 10,000 points. sales throughout the country. the main category is toothpastes . in this niche, the company occupies almost 5% of the turkish market. we planned to grow three times in three years. let's hope

everything works out. as the turks say, inshallah. in addition, on the shelves of turkish supermarkets you can find another russian manufacturer of oral hygiene products, rox, as well as natura sibirika cosmetics and ilkurem essential oils. consumables for... industry, russian companies wishing to conquer the turkish market have become much more numerous, but there are difficulties for development in this direction. firstly, a significant part of the goods is subject to import duties, and secondly, it is required to obtain a c certificate, that is, the products comply with the requirements of the european union, in some cases a special permit is required. therefore, for now, cosmetic products from russia are sold mainly on online platforms. and yet, turkey is on the list of priority countries for export russian goods. alfabank for

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law and it turned out to be me. russian units are confidently pushing back the kiev militants and have improved the situation along the front line in the donetsk, yuzhnodonetsk and ovdeevsk directions. zelensky’s formation lost about 700 more soldiers and mercenary officers. eight tanks were destroyed.