>> potato prices are soaring. are they? yeah. it's going to affect our chips and our crisps , affect our chips and our crisps, which i know you feel very seriously about, i do. >> very serious about chris. i'm not going to eat them. they're my big down of crisps and peanuts and my big downfall. oh yeah. >> i this is a problem for >> i know this is a problem for you. could a 25% price you. we could see a 25% price hike. really? according to the daily mail. >> why is it, though, when >> yeah. why is it, though, when you go buying potatoes, you get some that are quite expensive. but for the, the but then if you go for the, the i go like the bog i always go for like the bog standard bigger bag home brand. >> i for the red ones. >> yeah, i go for the red ones. >> yeah, i go for the red ones. >> you. but they're quite >> oh do you. but they're quite expensive. >> think so . >> no, i think so. >> no, i think so. >> you can get them for like a third of the price if you buy the supermarket own brand. >> yeah, perfect i do. >> yeah, perfec