i was at an event, alex epstein, his great book, fossil future and they were having a discussion and peter put this great framework around it that resonated with some of the other frameworks that i had used. but a lot of the things come out of there's an issue or perceived and people really believe in it or some some heartfelt thing that they want to do and. it's a it's a good idea. and i'll take the climate scenario of the environmental. it's like we all to be good stewards of the planet we want to breathe clean air. we all want to make sure that the animals are weak while taking care of. i think that, you know, that's pretty universal. so maybe there are a couple of anarchists that don't want it, but most of us can can believe it. the challenge is that it ends up morphing into this model when you have central planning and so it starts out with this good idea and then there is a class of till called them racketeers i call them profiteers just because think that that's slightly more generous but he might be more right in that and there ends up being a whole class of people who really