here with more with that story is the man on the case who is our media reporter alex sherman.s was maybe met with skepticism early on anyways, but it seemed promising at one point. what gives, why happened, why did it fall apart? >> yeah, so there's strategic logic to putting media companies together in terms of you're able to take out a lot of costs from the business. this was the playbook that warner media and discovery ran, pushing those two companies together. you take a look at that deal, though, and the stock has fallen 45% plus in the past year. 60% to 70% if you push it back to when those two companies came together. so while there is and always has been a strategic logic to pushing two medias together from a cost eradication standpoint, if you look back at all of the recent mega media deals, so vie viacom or at&t buying time warner, there has been a colossal loss of value in all of those deals. so you're looking at two companies, paramount and warner brothers, both trading near 52-week lows. so i think the sentiment here, the investor sentiment are pushing these two c