well, on that point, alexi goodale, a real pleasure having you on the show.for your time and we'll talk to you again soon. thank you, aaron. ok, so that's the view from europe. but the situation is much more advanced in north america. it's a huge and lucrative market in canada, the first leading economy to legalise or regulate the entire industry. however, it is a mixed picture in the united states. it's still illegal for recreational use in most states, but despite that, legal cannabis is estimated to rake in this year alone, over $38 billion of sales. that's three times the entire european market. so i caught up with a top exec at one of america's biggest players. it's the cannabis company which grows manufacturers —— manufactures and retails cannabis products in 16 states. it claims the biggest us footprint outside of florida. jesse shannon, really great to have you with us. and jesse, let me start with this. how has the cannabis landscape in the united states change in the recent years? because i'm kind of wondering how that's affected your marketplace. i