alfredo díaz asegura que tiene un secreto para el éxito. el secreto?o que más que nada ha sido el los clientes y el esfuerzo de nosotros también. un día llegó a san josé de méxico en 1975 y asegura se enamoró del centro de la ciudad. todos sus ahorros los invirtió en esta tienda y ahora, tras casi 40 años, ha decidido retirarse. y es que, aunque sea agridulce, asegura que como inmigrante logró cumplir su sueño americano y se puede retirar como él quiere, a su manera. va a ser difícil si. sí, es va a ser difícil, pero a la vez va a ser un nuevo episodio en mi vida y no en san josé. damián trujillo noticiero telemundo 48. pues sí, nos imaginamos que es mucha nostalgia. para él, 40 años es bastante tiempo conociendo gente , atendiendo personalmente a todos sus clientes y hasta ayudándoles en cosas que que no tienen nada que ver con su negocio, verdad? y ahí estaba la clave en la atención al cliente que regresaran esos usuarios y poderse mantener a flote. y qué dicha vivir casi 40 años de tu propio negocio y luego marcar ese punto de decir es hora de jubil

these customer service, this customer service alfredo is very kind to his customers, diaz came to san jose from mexico in 1975 and immediately fell in love with downtown. he poured his savings into the store and now, after almost 40 years, alfredo has decided to hang it up. on july 30th, the 68 year old is turning in the keys to diaz menswear. not because he got pushed out or priced out because he made it and now it's time. but i think it's going to be very sad, you know, for especially for something that i worked so long for so long and very hard to build it and now it's going to close it. oh, i'm very sad, very sad. i wish he wasn't leaving, let's put it that way. it's a beautiful store and they have everything. very sad. when i drove by this morning to see the, you know, retirement closing sign up, i was like, oh, i better get over there before. before he closes the doors. the decision is bittersweet for alfredo, but it's time. and he's calling his own shot. he beat the odds in a downtown that's had to reinvent itself repeatedly. a downtown that's had to wear a lot of different hat

alfredo diaz came to san jose from mexico back in 1975. he opened his store just a few years later.tore managed to survive a series of challenges that put others out of business, from burglaries to vandalism, multiple recessions to, of course, the covid pandemic. diaz recently shared the secret to his success. work. very hard. work. almost six days a week. sometimes i work seven days a week and then maybe 3 or 4 days vacation every six months and also the support of my wife and his wife says the secret is actually alfredo himself. she says his customer service went well beyond clothing, from giving an unhoused person outside his door a couple bucks to helping customers understand everything from their utility bills to filling out applications. happy retirement to them. all right, well, california forever released its much anticipated water study today. tt is the controversial plan to build a new city in solano county. so today it announced that it has water for the first 100,000 people. according to the study, il not use resources from lake berryessa or the solano irrigation distric

and if you bring good service, the customers, the customers keep coming back. >> alfredo diaz says it's been his dream to have this store on east santa clara street in downtown, but has so much has changed over the last 40 years. he's trying to stay the same and it is paid now it's time to hang it up. it makes me feel good but said >> sad because time being i work very hard to maintain. to keep going. you know. >> over the years the store has been somewhat of a family affair, diaz's wife and 3 children all playing different roles. kids are happy to see their mom and dad finally relax after all of the hard work. i'm excited for them to just be able spend. >> crew quality time together and get to explore the places that i know they want to explore super super happy and excited for them that they can. >> you know, use all their hard earned. yeah. money from store and just to live life. >> i'm excited for them to even like just go get brunch on a wednesday. haha. something as simple as that. >> and mom agrees is in the east. >> 40 he owes >> diaz is going out his way. the retirement signs a

the store specializes in men's hats, dress shoes and casual wear the owner, alfredo diaz and his wife1984, recession and the pandemic all because of their loyal customers. >> they said. this all these 40 years the i'm they be sure that folks to sometimes it called the only. >> because they came this me of customers are like family. the last day that this business will be open this at the end of july. and as for the retirement plan. >> diaz says he plans to relax because he's been working 6 days a week for the past few decades. the california supreme court has ruled a measure that would make it tougher for politicians to raise taxes must be removed from the november ballot. it was known as the taxpayer protection act or tpa. the measure would have required every new ste and localax and tax increase be approved by voters. it already qualified for the november election ballots. but governor gavin newsom and democrats in the legislature filed a lawsuit in the california supreme court to remove it from the ballot, arguing it would illegally revise the state constitution and would interfere

and if you bring good service, the customers, the customers keep coming back. >> alfredo diaz says it'snged over the last 40 years. he's trying to stay the same and it is paid now it's time to hang it up. it makes me feel good but said >> south because time being i work very hard to maintain. to keep going. you know. >> over the years the store has been somewhat of a family affair, diaz's wife and 3 children all playing different roles. but the kids are happy to see their mom and dad finally relax after all of the hard work. i'm excited for them to just be able spend. >> true quality time together and get to explore the places that i know they want to explore super super happy and excited for them that they can. >> you know, all their hard earned. yeah. money from store and just to live life. >> i'm excited for them to even like just go get brunch on a wednesday. haha. something as simple as that. >> and mom agrees is in the east. >> 40 he owes >> diaz is going out his way. the retirement signs alerting longtime customers. the time has come. and for diaz, he'll always be grateful for do

and if you bring good service, the customers, the customers keep coming back. >> alfredo diaz says it'ss dream to have this store on east santa clara street in downtown, but has so much has changed over the last 40 years. he's trying to stay the same and it is paid now it's time to hang it up. it makes me feel good but said >> south because time being i work very hard to maintain. to keep going. you know. >> over the years the store has been somewhat of a family affair, diaz's wife and 3 children all playing different roles. but the kids are happy to see their mom and dad finally relax after all of the hard work. i'm excited for them to just be able spend. >> true quality time together and get to explore the places that i know they want to explore super super happy and excited for them that they can. >> you know, all their hard earned. yeah. money from store and just to live life. >> i'm excited for them to even like just go get brunch on a wednesday. haha. something as simple as that. >> and mom agrees is in the east. >> 40 he owes >> diaz is going out his way. the retirement signs ale

>>alfredo diaz says it's been his dream to have this store on east santa clara street in downtown. has changed over the last 40 years. he's trying to stay the same and it is paid off. now it's time to hang it up. makes me feel good but said >>so they causing time being that work very hard to maintain. to keep going. you know. >>over the years the store has been somewhat of a family affair, diaz's wife and 3 children all playing different roles. but the kids are happy to see their mom and dad finally relax after all of the hard work. i'm excited for them to just they want to spend. >>true quality time together and get to explore the places that i know they want to explore super super happy and excited for them that they can. you know, he's all their hard earned yeah. money from the store and just >>to live life. >>i'm excited for them to even like just go get brunch on a wednesday. haha. something as simple as that. >>and mom agrees is in the >>40 he owes diaz is going out his way. the retirement signs alerting longtime customers. the time has come. >>and for diaz, he'll always be g