we spoke with the transportation editor at the verge, andrew hawkins, who says it is another hit against the company at a tough time. >> the model lineup is extremely old and it has one of the oldest model lineups in the entire industry. obviously, there was a lot of controversy surrounding elon musk which does not do well itself. >> in a leaked memo to tesla staff last week, ceo elon musk spoke about the job saying there was nothing i hate more but it must be done. this will enable us to be lean, innovative, and hungry for the next cycle. tesla has announced aggressive price cuts because of the slump in sales. the tesla model y, x, and s now selling for $2000 less. musk says the model y will now cost less than $30,000 after a federal rebate and gas savings but all electric can be a tough sell these days. >> things are starting to cool off a little bit. people are concerned about charging infrastructure, the amount of time it takes to charge cars. they see stories like teslas getting frozen in chicago during the wintertime. it discourages them and they don't feel like they're ready to ma