. >> let's bring in ben reitz, saying that google needs to prove it can monetize its a.i. technology effectively. great to have you with us. what does google need to do to close that gap in valuation? can it? >> it's going to be hard to close the gap with microsoft. i look at google and microsoft a bit -- i try to pair trade them and talk about both, and microsoft is in rarefied air right now. microsoft's revenue is mostly subscription. like, almost all of it. and in google, they talked in this call about 15% or so of their revenue being subscription. so, the light bulb's come on here and they say, you know, we have to get our subscription revenue going like apple, rerated with that, maybe obviously microsoft's already rerated. so, that would be something that this announcement is aimed at revving up, the subscription revenue is key to rerating this multiple. and they got to get that recurring revenue up. >> so, how is this a first step in terms of the packaging of, you know, you get access to this chat bot, to the a.i. product, you also get free storage. how does this bri