here to discuss all of this is brandon ross, media and technology analyst at lightshed partners, andeve kovach, also joins us on set. steve, why don't i start with you. why don't you take the disney for a first, put it into context, tell us what they're doing, what this is going to enable them to do, and why they haven't been more forthright or forthcoming in gaming to this point? >> let me tell you a story of two bobs. we have bob jay pack, they spoke to -- when he was ceo of disney. julia's very smartly says what's your metaverse strategy, mr. check back? his answer was disney+. let's fast forward to what mr. iger said, the other bob, he said yesterday. well, we see an opportunity in gaming and this interactive environment, we understand that we have this great ip that we are already licensing to gaming companies, or licensing it to sony for spider-man two, which is a massively popular game, made gobs of money. we're working with fortnite which epic games makes. licensing our characters and ip to them, this is just going to expand that and create this flywheel for for customers to