well, cnn sports analyst and "usa today" sports columnist, christine brennan, joins me now.i hope you're as excited as what everybody else is. tell me, is the swift effect responsible for this incredible increase in viewership with nfl games? >> absolutely, yes. that is the answer. that it is undeniable. this is the football season, the nfl season of taylor swift. we might as well call it the taylor swift super bowl. these are words i would have never thought. i never would have thought i would have uttered them, even six months ago. but the impact has been extraordinary, and the nfl loves it. yes, there are political people that are all up in arms about something or other, but that's insane. the business impact, the future for the national football league, the future for taylor swift, earnings for everybody, everybody makes money, everybody -- so many people feel good, you're smiling, you're laughing, you like it, you love it. are they going to get married, are they not, will he give her the ring? all of these story lines, the nfl is just eating this up, because, because th