. >> reporter: don mcfarland started working in the heart of fisherman's wharf when he was 15 years old is a family business that has been around since 1927. >> frank savella and lou latorre. those are the two partners that are family members. so, grandfather, and that is a cousin. >> reporter: sabella and tori survived covid restrictions. the post covid rita has been slow. he is the owner, runner, bartender, and whatever other role needs to be filled. >> they say, get your hands out of your pockets and make a sale. >> reporter: the 53-year-old says, for the first time in 18 months, his restaurant finally saw a noticeable uptake. >> june was very good. july so far looks to be on pace to be the year before. >> reporter: synthesis go retail owners are accepted to open a 23% increase from 2023, but the volume will not reach the market 26 million until 2026. >> i am seeing more foreigners come in from of the country, which is a good sign. that means they are not scared to come here. >> reporter: annamarie vesuvius, interim president and ceo of the san francisco travel association. >> the co