joining us to discuss is ed ee ed mundy. thank you for being here. >> i think they're coming into alcohol with more options. i think they do -- they drink, but probably less frequently and probably less intently, and i think ultimately that's good for the longevity of the industry. >> what's happening with respect to sweet drinks? in other words, if i'm reading my son's demographic well, they don't drink as much beer as maybe their fathers did? but they certainly drink more of what i would call sweet beverages, whether it's spiked iced tea, lemonade, so forth, am i reading it right? >> you're absolutely spot on. people don't necessarily want to drinks what their parents drank. you often see a skipping of a generation with drinking. what is really hot at the moment frankly is tequila, mezcal, bourbon, but what you're referring to are what we refer to as ready-to-drink product, such as white claw. it's going to be continued product production, like spiked tea. the industry continues to evolve and it's a big industry to follow.