fraine: this is the man in charge of europe's most valuable company, novo nordisk, and its blockbuster diabetes and obesity drugs ozempic and wegovy. both contain the key ingredient semaglutide, revolutionizing the weight loss market and generating billions in sales. celebrities have helped their popularity soar. sharon osbourne, chelsea handler, and elon musk have all publicly talked about taking ozempic or wegovy, and they've had further backing from oprah winfrey. it's a global phenomenon, reaching millions on social media apps, including tiktok. but it's not without controversy, including possible side effects, high prices, and the company's lobbying efforts receiving criticism around the world. and, in some cases, patients might also need to take the drugs indefinitely to avoid regaining the weight. chief executive lars fruergaard jorgensen says obesity is a disease and thinks the company will learn from its growing number of patients. lars: when i ask the scientists, they say the priority and mechanism will tell you that it is chronic treatment. my personal view is that we will l

fraine: this is the man in charge of europe's most valuable company, novo nordisk, and its blockbusterd obesity drugs ozempic and wegovy. both contain the key ingredient semaglutide, revolutionizing the weight loss market and generating billions in sales. celebrities have helped their

. >> well, joining us now is political strategist james frain. morning, james.o here's a simple question. but it'll be interesting to know your answer. what were your most memorable bits of the last, what? 2440 eight hours and why the last 24 or 48 hours, i think, in my profession, the exit poll looking like it was, going to be enormous for reform then in the end, quite disappointing for them, >> there's going to be a bit of a post—mortem on why the polls weren't as accurate as people weren't as accurate as people were expecting, but i think having lots of independent candidates in parliament for, for the first time really was a was a real big surprise and will change politics. >> james 10:00 this morning, the first cabinet meeting, a few eyebrows were raised. there were no surprising appointments, but some of the names of certainly raised eyebrows. david lammy as foreign secretary, very, very outspoken of his outright contempt for donald trump, who , contempt for donald trump, who, if the bookies are right, if the if the bookies are right, if the if the bookies