how does goalhanger make money from the podcast and how do you remunerate the presenters?ean, the business model is, um, uh, in some ways quite traditional. lt-s. uh. — an advertiser—funding model. there's two forms of advertising on a podcast. one is what you would understand by a spot ad that's just a random 30—second ad that would, uh, appear in the show and would suggest you drink a certain brand of beer or a soft drink. um, and then there is something called the host—read ad. that is when the actual presenter of the show, the host of the show, endorses something specific. so, you know, i won't name them since we're on the bbc. but, you know, we've had travel brands, we've had, um, uh, entertainment brands. and, uh, the beauty of that is that the endorsement by the host, and we reserve the right to decline to do any of those we wish, uh, so we did them on a case by case basis, but they're four times as valuable as a regulation spot ad. it is worth bringing in nick hilton here from podotjust to give us some of the kind of context for these news podcasts, nick, if you wi