muller in the cologne university in germany studied 86 patients with long cancer and publicly announced the relationship between smoking and the disease. the idea was soon approved by the scientists in the us and britain as well as the american cancer society. the news was a massive shock to the tobacco industry. all over the world and their shares at the stock markets plonged. six major cigarette producing companies decided to find a way out of the crisis. on december 14th, 1953, the directors of the companies gathered in the hotel plaza in manhattan and told the reporters that the alleged link between smoking and long cancer. needs further scientific research, they announced that the claim that cigarette is a carcinogen is unfounded and there are no scientific proof to back the claim. those who stood up against tobacco companies would face harsh reactions from the companies and the scientists affiliated with the companies. four packs of cigarettes a day. i am 55. wait, tell me if i don't look 20 years. these people were on many radio and television shows. their message to the audience