let's get to the person behind this report, james reinhart. ways people want environmental reasons or financial reasons to basically be more thrifty, right? james: absolutely that is the trend these days. people are looking for value and to be unique. that is where resale really hits the bid. ed: the marketplace. technology must be involved to assign a value to any specific garment as much as the participation of the seller and buyer. explain the process to us. james: thrifty secondhand has been around a long time. ebay, craigslist really invented this market over 30 years ago. what has changed in the last 10 years is companies like threadup that have come onto the scene and brought technology into the forefront. we run four distribution centers where consumers send us their goods they are no longer wearing. we process those goods. we process more than 100,000 unique items every day. nearly 60,000 brands in the system. the process puts them online for resale and then we allow buyers to shop like they are shopping on amazon or nordstrom. we hav