what it has enabled us to do is broaden the johnny walker appeal for women.e're seeing women quite attracted. for innovation, what we are looking for is new occasions and a chance to really broaden our brands andi having more women enjoy johnny walker. guinness is appealing to women, but also johnny walker. >> i spoke to the whchief innovation officer yesterday and he spoke about broadening the brands. that means the cap ex needs to move higher. the company is saying they expect to spend $1.3 billion to $1.5 billion. >> some of the brands they own include johnny walker and smirnoff and guinness and bailey's. it has been down 20% the last 12 months. it doesn't seem they will get a lot of love with the disappointing sales. what is going to turn the fortune of the company around? >> it was really based a lot on whether the strategy of premium is correct for diageo at this point. as you said, that stock price is down at least 20% the last 12 months. in 2023 alone, it was down 23%. compare that to some of the competitors. remy went down 23% in 2023. in last five y

brands included johnny walker, crown royal, guinness, bailey's irish cream.what is unique about our company and what i love about the industry is it is about celebration and culture. our products show up in some of life's most memorable events. if we have the honor to be invited into people's homes and communities, then we have to reflect those communities. unfortunately, people of color have been historically underrepresented in the spirits industry. 12% of consumers are black only 8% of the workforce and only 2% of the executives are black, myself being one. as the first black female upon the executive leadership team, i am proud to lead our dvi and community engagement efforts. we have expanded our work to grow the next generation of black leaders in the spirits industry. i will give you a few examples. one of the things we have done that i was proud of is we became an anchor investor in an industry-leading, 10 year initiatory to diversify the industry. governor moore talked about not just working but owning. that is something we are focused on. jim justic

because off the me with many of the branscum johnny walker, crown royal, dennis, and bailey's irish creamto name a few. what's unique about our company and what i love about the spirits industry is that is really about celebration and culture. our products have the privilege of showing up in some of lice most memorable events and moments. and if we have the honor to be invited into peoples homes and communities, then we have to reflect those communities. and, unfortunately, as i have witnessed firsthand, people of color have been historically underrepresented in the spirits industry. 12% of beverage alcohol consumers are black, but only 8% of the workforce and only 2% of executives are black. and i could probably name most of them on one hand, myself being one. so as the first black female on diageo north america's executive leadership team, i'm proud to lead our dei and community engagement efforts. during my tenure with expanded our work to grow the next generation of black leaders in the spirits industry. i don't just give you a few examples. i know you for it from a lot of folks today

brands included johnny walker, crown royal, guinness, bailey's irish cream. is unique about our company and what i love about the industry is it is about celebration and culture. our products show up in some of life's most memorable events. if we have the honor to be invited into people's homes and communities, then we have to reflect those communities. unfortunately, people of color have been historically underrepresented in the spirits industry. 12% of consumers are black only 8% of the workforce and only 2% of the executives are black, myself being one. as the first black female upon the executive leadership team, i am proud to lead our dvi and community engagement efforts. we have expanded our work to grow the next generation of black leaders in the spirits industry. i will give you a few examples. one of the things we have done that i was proud of is we became an anchor in an industry-leading, 10 year initiatory to diversify the industry. governor moore talked about not just working but owning. that is something we are focused on. jim justice just two ye

brands included johnny walker, crown royal, guinness, bailey's irish cream. what is unique about our company and what i love about the industry is it is about celebration and culture. our products show up in some of life's most memorable events. if we have the honor to be invited into people's homes and communities, then we have to reflect those communities. unfortunately, people of color have been historically underrepresented in the spirits industry. 12% of consumers are black only 8% of the workforce and only 2% of the executives are black, myself being one. as the first black female upon the executive leadership team, i am proud to lead our dvi and community engagement efforts. we have expanded our work to grow the next generation of black leaders in the spirits industry. i will give you a few examples. one of the things we have done that i was proud of is we became an anchor investor in an industry-leading, 10 year initiatory to diversify the industry. governor moore talked about not just working but owning. that is something we are focused on. jim justi

crown royal down 2%, vodka down 4%, johnny walker down 13%, captain morgan down 2%. bullet is up.ingle malts are down. i just think -- cannabis, cannabis, damp january, younger people not wanting to drink. the era of premiumization is over. we don't want the expensive stuff, we want the cheap stuff. >> the stock's reaction is a lot of that got banked. >> no one thought denver crude was going to do a good number. she satisfied us by giving a really bad number. that's what i have to start with starbucks as my travel trust owns it. without a doubt, whispers saying it's going to be really horrendous. if not, the stock will go up. numbers i think should come down with starbucks. the analysts didn't put the numbers in for november. >> we spent the whole week talking about troubles in china. we saw the ten-year, yield now 22-year low. >> i know look at it and say -- this government which does not like kans yen economics is going to have to decide. i've been waiting for them to crunch real estate. i think the authorities have their work cut out for them. they will do it. i think -- i'm ba