so, johnsonville makes hang out food.e for one almost doesn't exist. >> reporter: and it's not just johnsonville preaching calm and togetherness. >> miller lite tastes great! >> less filling! >> tastes great! >> less filling! [chanting "it is both"] >> reporter: you can find similar echoes in miller lite and la-z-boy's ad campaigns. >> we are standing up for our right to be lazy. >> reporter: selling less fighting and more relaxation. >> they are paying attention to our own thoughts as a society. >> reporter: andrew cohen is a cultural sociologist who specializes in advertising. >> it's a great place for these brands to play saying we cannot deny the reality that people are heated, that it's really hard to go to your family's cook out and not get in a fight with your uncle over some political views that you don't agree about. >> we can find common ground. >> reporter: we traveled to two battleground states, georgia and wisconsin, to show voters the ads and ask how they view the country. >> everyone in the country feels a

so johnsonville makes hang out food.ys that sausage for one almost doesn't exist. >> reporter: it's just johnsonville preaching calm and togetherness. [chanting] you can find similar echoes in miller lite and la-z-boy's ad campaigns. >> we are standing up for our right to be lazy. >> reporter: selling less fighting and more relaxation. >> they are paying attention to more of our own thoughts as a society >> reporter: andrew cohen is a cultural sociologist who specializes in advertising. >> it's a great way for these plans to play saying we cannot deny the reality that people are heated, that it's really hard to go to your families cook out and not get in a fight with your uncle over some political views that you don't agree abou. >> we can find common ground. >> reporter: we traveled to two battleground states, georgia and wisconsin, to show voters the ads and ask how they view the country. >> everyone in the country feels a little on edge. >> everybody's anxiety and emotions are high, and we just need to chill. >> peopl

so, johnsonville makes hang out food.t johnsonville. preaching it. >> less filling. >> tastes great >> it is both, it is both! >> reporter: can find similar echos in miller light and lay-z-boy's ads. >> reporter: cultural cult. >> we can not deny that people are here t. is hard to go to your family's cook out and not get in a fight with your uncle about political views you don't agree about. >> reporter: we traveled to two battleground states, georgia and wisconsin to show voters their ads and ask how they view the country. >> everyone in the country feels on edge. >> everyone has anxiety and emotions are high and people need to chill >> people isolate themselves too much >> it is a bad thing, you know. >> reporter: it matches johnsonville's research and warnings from the surgeon general about the epidemic of loneliness and toxicity of social media. >> there is a lot of drama everywhere. >> reporter: the advertisers hope that bridge build something slowing down is a message that sells to an anxious nation in short supply

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