seven seven six founding partner katelin holloway, great to have you on the program. "bloomberg technology." ♪ ed: samsung unveiled the s24 product family days after the company was dethroned as the world's top phone maker by apple. let's break it all down. the competition is heating up. what caught your eye from samsung? mark: thank you for having me. samsung and some of these other companies typically come out with a new camera feature, big hardware changes, new speakers, some overhauled software interface. this year you are not seeing new looking software. you are not seeing new looking hardware. you are seeing ai. ai everywhere. what samsung is doing to get people to buy their latest phones is integrating artificial intelligence. the coolest example and something i wish i had in college is a voice memos app. you can record a lecture and at the end of the lecture you can get a readout, a summary of what was discussed with ai. you can use ai to do more advanced searches. you can circle something and get inside through google search. this is all powered by the google