schilling: muhammad ali, larry holmes in las vegas. there was excitement. people were coming from all over the world, not just america. announcer: if larry gets lazy with his left jab, which he's been known to do, he can... holmes: vegas was paying more. they would out-negotiate the madison square garden, people like that. because they wanted to be known as the place to be. announcer: that's it! they stopped the fight. a tko! boxing became another form of entertainment in las vegas. if there was a title fight, it was going to be here. and you knew you were getting people who spend money. barbutti: i would see at those fights the most beautiful women i've ever seen in my life wearing designer dresses, $60,000 furs. you never saw them at a show. they only went to the fights. there was something about the fights that drew this crowd out. ♪ any sport like that is amazing for the entertainment capital of the world. they come and they gamble and they spend money... ...where normally you would never get that many people with that much interest in something as yo