liz hurley i mean, overloaded. you know who used to be loaded? editor by the way, do you know martin? yeah. martin daubney of this channel. yeah, yeah. so weird, we should ask him about this. anyway, the goalis ask him about this. anyway, the goal is to bring back all those things. 35 to 50 year old, 55 year old men are being cheated out of, like, cocaine and guns. no, it's not that. it's just looking at magazines. but she said a lot of us, it's easy to forget that. 30 years ago this month, loaded magazine launched . month, loaded magazine launched. it is quite easy to forget that it is completely forgotten it personally. but my overall point is that in hindsight, lads culture was quite quaint and benign. in hindsight, don't you think? because they're actually going less pornographic? she's saying there's loads of porn out there. this won't be about that. this will actually be more tasteful than most of the stuff on the internet, but it will have a kind of cultural element to it. so that's what we're missing, sort of relatively tasteful soft porn