my word was lucretia. lucretia iron. it was kind of surreal because my goal this year was to, like, become a semifinalist or finalist. so i'm really happy. yeah. still amazing. so fantastic. and now heading to the finals, you can watch the final round live tomorrow night on iron tv. okay, so the sneaker game exploded in the 80s. yes. it hasn't slowed down since, but there was one market that wasn't being represented. here's our mike inouye with the men that changed that. we continue to celebrate asian american, native hawaiian and pacific islander heritage right here at nbc bay area hey folks, what do you do when a company tells you your culture doesn't lead it? it only follows well, you create a new company with your culture as the lead. meet adam king, taiwanese-american sneaker head. after working his way up the ranks to global product line manager for a major sneaker company, he would hear talk that the asian american market wasn't needed. they just weren't enough to move a brand. and i got so tired of hearing that a