some of us were at the forum in miami and the head of the night foundation, marybelle wadsworth, said philanthropy is not a business model. she said we have to think more broadly and go beyond expecting full and their feet to pay -- philanthropy to pay, we have to include increased earned income. where do the uc your income peak? is it realistic to generate revenue and how important is it for you■ that you see the divere revenue pie chart? it will not work everywhere, but it will work some places. >> what is critical is a businessodel that is enduring. a thriving news organization. you know what it is? all donations and 40,000 donors. some giving small numbers, some giving significant. that is enduring. do we want diverse revenue? yes, that is the path toward sustainability and can look like diversifying the number of donors. and the number of revenue streams. need is to be smart about building businesses that diversify revenue in two different streams and within them. lots of examples of organizations doing that. moderator: is it important to you to support communities where they n