but he does it with three other ross douthat, lydia polgreen and michelle cottle. the four of us sort of discussed the news of the day. and so that was to me, i'd never you know, i they were here for my book and for my great column. right. and they were there because they listened my podcast. right. and so i realized a different audience, right? and that's a way to reach a different kind of audience. chris mentioned that i wrote about the project 20 to 25 plans for the heritage foundation for second trump term, and i wrote a column about it we did a podcast discussion about it. i went on morning joe about i did an audio essay about it and a new york tech talk about it, right? trying to like flood the zone, right. so that you happen to get your news. they were going to hear something about. this at the same time, you have to be who you are, right? like i'm not going to do a tick tock dance videos. i mean, i could they would be very bad, right? i can i feel comfortable, you know, doing, doing this. i try to access different kinds of audiences in different ways, but i