mikhail lyapin - founder of fintech a company that works in the field of online lending, he started buildingtoday has a rare, but in demand. alternative energy is a super boom now attracting investments in this market, electric bikes, electric mobility kenya is now one of the market leaders according to our usual rules, business in african countries cannot be built... all processes on the continent have their own local characteristics, which vary from country to country are different. then africa is a geographical concept, it is not social, not some kind of non-cultural, not business, a tectonic plate, in fact there are even two of them, and a common colonial past, but it is different for everyone, for example in the french colonies it is very different from the british colonies, and the needs are very they are also different, for example, senegalese and kenyans, wow, heaven and earth, there are galaxies between them, generally trillions of years. in order to successfully enter the continent with your startup, it is important to stop thinking about africa in stereotypes that are not related