as we approach 2016, how did missy smith the reader become missy smith the voter?tood what he called the mind of the average inquirer reader. which as you say, he named missy smith in kansas city. he knew exactly what she wanted to read, what kind of tidbits of gossip she would share with her girlfriends at the beauty parlor. and he knew this because he had secured real estate at the front end of checkout lines and thousands of grocery stores across the united states. back in the early 70s, as newsstands are closing around america, he asked himself, where are my readers going to be? the answer was, the supermarket. he identified the space, he custom-designed himself, and then he placed his paper front and center, eye level, so that not only missy smith, but also everyone else would not miss the inquirer. and then he was able to do market research on what stories sold. the weight gain and weight loss sold a lot of papers. any kind of a salacious rumor about rock hudson was selling a lot of papers. oj sold a lot of papers, and on and on. he was determined to guide hi