it was subsidized by a national procter & gamble and works in the sense because you have the editorsexecutives at cbs and elsewhere being that firewall saying, we will have the news divisions separate from the entertainment divisions. the sec had certain requirements because the public owns the spectrum and the fairness doctrine until the 1980's until it went away. there was public trust that went away. but even in my own career, the number of family-owned newspapers has dropped. you have some family-owned papers left but the majority of the nation's papers are owned by private equity hedge funds and there's an interest misalignment . one final thing. in some ways it has been good for our business that our economic interests have moved away from advertisers because they went away and more aligned with customers and readers. that's not a bad thing per se because we want to be on the side of our readers.the challenn as if all of our readers are coming from one side of the spectrum or the other, you cannot please them. we have to be careful about separating news and opinion and being ca