i deal with major intellectuals like wb du bois, with liberty, washington, with richard wright, with zora neal hurston, some of my favorite characters in southern history and southern literature and the critique that they made of this whole southern way of life, racialized version. so the civil rights movement uh is a very important chapter where it, it really brings this to a head and leads to the end of the segregation laws and, and and voting rights coming. so, the use of the term southern way of life drastically declines after that after the mid sixties. so at one point when i was working on this book over endless years. i thought, well, maybe that's the end of the story. but then i got poking around how can something like that just vanish. and so what i, what i discovered this is going to the library and just looking at the shelves of magazines and books. so i came across southern living magazine, the bound copies and you know where it dates from? 1966 first issue, the year after the voting rights act, you can see the gears shifting in the south if they actually work that way. b