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Apr 2, 2024
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adrienne murray headed to rovaniemi, a winter wonderland on the edge of the arctic circle. with long, dark nights and sub—zero temperatures, this seems an unlikely holiday destination. yet, here at the arctic circle, it's been a bumper tourist season. as a gateway to finnish lapland, last year, rovaniemi welcomed half a million people to this very spot. we wanted to do an arctic circle or like a northern tour, for a very long time. there's an appeal of coming up here when it's snowing and it's cold. we did our research on social media. they share a lot of| stories about here. we saw a lot of posts from santa claus village and it's, like, very romantic and very pretty. the covid pandemic hit tourism hard, but since then not only have visitor numbers bounced back, they've been surging. and the negative temperatures certainly aren't holding people back. tourism is yet to rebound elsewhere in finland, but in lapland, it's a different story — hitting new highs last year. once popular with chinese tourists, now most visitors come from europe, particularly the uk, france and g
adrienne murray headed to rovaniemi, a winter wonderland on the edge of the arctic circle. with long, dark nights and sub—zero temperatures, this seems an unlikely holiday destination. yet, here at the arctic circle, it's been a bumper tourist season. as a gateway to finnish lapland, last year, rovaniemi welcomed half a million people to this very spot. we wanted to do an arctic circle or like a northern tour, for a very long time. there's an appeal of coming up here when it's snowing and...
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Apr 2, 2024
04/24
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as a gateway to finnish lapland, last year, rovaniemi welcomed half a million people to this very spot. we wanted to do an arctic circle or like a northern tour, for a very long time. there's an appeal of coming up here when it's snowing and it's cold. we did our research on social media. they share a lot of| stories about here. we saw a lot of posts from santa claus village and it's, like, very romantic and very pretty. the covid pandemic hit tourism hard, but since then not only have visitor numbers bounced back, they've been surging. and the negative temperatures certainly aren't holding people back. tourism is yet to rebound elsewhere in finland, but in lapland, it's a different story — hitting new highs last year. 0nce popular with chinese tourists, now most visitors come from europe, particularly the uk, france and germany. and most of them head here to rovaniemi, where a doubling of international flight routes has helped tourism take off, sending visitor arrivals and overnight stays up 30%. this season is a record breaker, for sure. we're going to have this full speed until th
as a gateway to finnish lapland, last year, rovaniemi welcomed half a million people to this very spot. we wanted to do an arctic circle or like a northern tour, for a very long time. there's an appeal of coming up here when it's snowing and it's cold. we did our research on social media. they share a lot of| stories about here. we saw a lot of posts from santa claus village and it's, like, very romantic and very pretty. the covid pandemic hit tourism hard, but since then not only have visitor...
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Apr 2, 2024
04/24
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adrienne murray, bbc news, rovaniemi. days after releasing her country album, beyonce has been honoured with the innovator award at the 2024 iheart radio music awards in los angeles. she thanked the innovators who came before her including michaeljackson, tina turner and stevie wonder — who presented beyonce with the award. bey. queen bee. sasha fierce, beyonce, no matter what you call her, she is our 2024 iheart innovator. it starts with a dream, but then you have to execute that dream, and that role can be very bumpy. being an innovator is saying what everyone believes is impossible. being an innovator often means being criticised, which often will test your mental strength. being an innovator is leaning on faith and trusting that god will catch you and guide you. so, to all the record labels, every radio station, every award show, my hope is that we are more open to the joy and liberation that comes from enjoying art, with no preconceived notions. among the other winners were taylor swift and sza. cher was presented
adrienne murray, bbc news, rovaniemi. days after releasing her country album, beyonce has been honoured with the innovator award at the 2024 iheart radio music awards in los angeles. she thanked the innovators who came before her including michaeljackson, tina turner and stevie wonder — who presented beyonce with the award. bey. queen bee. sasha fierce, beyonce, no matter what you call her, she is our 2024 iheart innovator. it starts with a dream, but then you have to execute that dream, and...
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Apr 2, 2024
04/24
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as a gateway to finnish lapland, last year, rovaniemi welcomed half a million people to this very spot. we wanted to do an arctic circle or like a northern tour, for a very long time. there's an appeal of coming up here when it's snowing and it's cold. we did our research on social media. they share a lot of| stories about here. we saw a lot of posts from santa claus village and it's, like, very romantic and very pretty. the covid pandemic hit tourism hard, but since then not only have visitor numbers bounced back, they've been surging. and the negative temperatures certainly aren't holding people back. tourism is yet to rebound elsewhere in finland, but in lapland, it's a different story — hitting new highs last year. 0nce popular with chinese tourists, now most visitors come from europe, particularly the uk, france and germany. and most of them head here to rovaniemi, where a doubling of international flight routes has helped tourism take off, sending visitor arrivals and overnight stays up 30%. this season is a record breaker, for sure. we're going to have this full speed until th
as a gateway to finnish lapland, last year, rovaniemi welcomed half a million people to this very spot. we wanted to do an arctic circle or like a northern tour, for a very long time. there's an appeal of coming up here when it's snowing and it's cold. we did our research on social media. they share a lot of| stories about here. we saw a lot of posts from santa claus village and it's, like, very romantic and very pretty. the covid pandemic hit tourism hard, but since then not only have visitor...
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Apr 2, 2024
04/24
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most of them head here to rovaniemi where a doubling of international flight routes has helped tourism take—off, sending overnight stays up 30%. this is a record breaker year, for sure. we are going to have this full speed until the beginning of april so the whole winter season will be a record—breaking level. and social media has had huge pulling power. it has trenched the structure for tourism in my mind because people seek photogenic places and the instagram mobile moments and that gets people to travel. other travel agents at seen an upswing in tourism with a courtesy the norway has outpaced the economy and tours have soared. meanwhile in sweden where tourism has yet to recover its arctic region has grown most strongly. she began of running tours two years ago. encouraging for us to see the northern lights in rangers and other things. everybody had been in the beaches and things like that so now, they want to see the artic life. accommodation can be expensive, but consumers seem to be willing to fork out more for alternative gateways. this hotel employ staff members to watch ou
most of them head here to rovaniemi where a doubling of international flight routes has helped tourism take—off, sending overnight stays up 30%. this is a record breaker year, for sure. we are going to have this full speed until the beginning of april so the whole winter season will be a record—breaking level. and social media has had huge pulling power. it has trenched the structure for tourism in my mind because people seek photogenic places and the instagram mobile moments and that gets...
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Apr 1, 2024
04/24
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adrienne murray headed to rovaniemi, a winter wonderland on the edge of the arctic circle. with long dark nights and subzero temperatures, this seems an unlikely holiday destination. yet, here at the arctic circle, it has been a bumper tourist seasons. as a gateway to the finish lapland he welcomes a half a million people to this very spot. we wanted to — people to this very spot. we wanted to do _ people to this very spot. - wanted to do in arctic circle, northern tour for a very long time. , ., northern tour for a very long time. , . ., ,, ., ., time. there is an appeal of cominu time. there is an appeal of coming un _ time. there is an appeal of coming up here _ time. there is an appeal of coming up here when - time. there is an appeal of coming up here when it - time. there is an appeal of coming up here when it is. coming up here when it is snowing _ coming up here when it is snowing and cold. we coming up here when it is snowing and cold.- coming up here when it is snowing and cold. we did our research on _ snowing and cold. we did our research on social— snowing
adrienne murray headed to rovaniemi, a winter wonderland on the edge of the arctic circle. with long dark nights and subzero temperatures, this seems an unlikely holiday destination. yet, here at the arctic circle, it has been a bumper tourist seasons. as a gateway to the finish lapland he welcomes a half a million people to this very spot. we wanted to — people to this very spot. we wanted to do _ people to this very spot. - wanted to do in arctic circle, northern tour for a very long time....