i thought the s for sammons and kk for kim kardashian. it worked out, it made sense. david: you've been exposed to private equity for a little bit of time. you've met with investors here and around the world and so forth. what is your view of the private equity investment community? the most honest people you have ever met? kim: very, very nice people. [laughter] i actually have been introduced to the world. a lot of my friends growing up are in this space now, so i am on a group chat where i am being asked all the time about different companies and businesses, mostly tech that they invest in, if they are good companies, and i've even gotten on zooms with founders to hear their pitches on their businesses, as if i work with them already, so i felt like it would be a good next step to do it together. david: so, jay, how did the two of you meet, and how did you get into private equity, and why do you specialize in consumer? jay: i started -- well, first of all, david, thank you for having us here. i started my career almost 23 years ago and had the privilege of spending