"today in the bay"'s ginger conejero saab joins us live in san francisco this morning. ginger, this may be the hopeful news that people really want to hear after learning this week macy's is closing its union square store. >> reporter: hopefully we're ending the week on a more positive note, right, laura? the hope is really that this rebranding for the mall and possibly the downtown area can move that area forward, what has been known as san francisco shopping centre will now be known as emporium centre san francisco. for those who have been in the bay area, maybe san francisco for a long time, it may sound familiar. the name is a nod to the mall's history, which opened in 1896 as the emporium. now, the facade of that building was the only part of it that survived the 1906 earthquake, and it was seen as a symbol of courage and vigor during the city's rebuilding. new management hopes it can evoke some of that as they focus on improving security and bringing in tenants in the entertainment and culinary sectors. they want to work with existing retailers and restaurants, at