scott gottlieb to address the health concerns. you say at this point, the risks may be more about what the social media companies are not doing and with what phillip morris is doing. in other words, you think that those social media platforms bear a responsibility for this product's growth among underaged users, and underaged in this case mean 2s s 21 and under, correct? >> that's correct. this is sort of an organic movement that started on social media and being targeted to young people. the platforms could step in to try to police and shut down some of this messaging. i know phillip morris has reached out to some of the platforms and has gotten back form letters. we need to restart the conference around harm reduction. while nicotine not completely safe substance, isn't what causes all the death and disease from tobacco. it's the products of combustion. if we can convert more smokers onto these modified risk products that don't have all the harms associated with combustion, we can achieve a net public health benefit. there's cur